You Probably Have A Few Questions...★ Who is visiting my site?★ Where are my visitors coming from?★ What are my top pages?★ Are visitors finding what they’re looking for?★ Is my website achieving it’s goal?
What do you mean Analytics?“...the measurement, collection, analysis andreporting of internet data for purposes ofunderstanding and optimizing web usage.” – http://en.wikipedia.org/wiki/Web_analytics
In other words...Gathering data to inform our decisions.
Which sounds better?★ I think we should change the navigation. It’s not working.★ Based on the data, visitors aren’t clicking on items in the navigation.
Even if you don’t think you need analytics★ Add it anyways!★ You can always ignore it...
Google Analytics TerminologySee the Google Analytics Glossary
Visits“A period of interaction between a visitors browserand a particular website, ending when the browseris closed or shut down, or when the user has beeninactive on that site for a specified period of time.(30 minutes)”Unique visitors make visits, visits make pageviews.
Unique Visitors“Unique Visitors represents the number ofunduplicated (counted only once) visitors to yourwebsite over the course of a specified time period.A Unique Visitor is determined using cookies.”Unique Visitor = A Person (sort of)
Pageview“A pageview is an instance of a page being loadedby a browser.”Every time the tracking code is loaded, that countsas a pageview.
Pages/VisitAverage number of pages visited during a visit.
Bounce Rate“Bounce rate is the percentage of single-pagevisits or visits in which the person left your sitefrom the entrance (landing) page.”Visitor lands on a page, then leaves your site.
Landing Page“The first page that a user views during a session.This is also known as the entrance page.”Where the visitor enters your site.
Exit PageWhere the visitor left your website and wentsomewhere else on the Internet.
Top 5 Metrics★ Unique Visitors★ Pages per Visit★ Visits (How often visitors come back)★ Bounce Rate★ Average Time on Site
Search Can Read Minds★ Tells what your audience is looking for★ Reveals what they thought was the best answer
Key Search Questions★ Are the terms broad or specific?★ Is a particular term showing up a lot?★ Can I promote an area of my site more?★ Am I using the right labels/description?
Read These A List Apart Articles★ Internal Site Search Analysis: Simple, Effective, Life Altering!★ Testing Search for Relevancy and Precision★ Beyond Goals: Site Search Analytics from the Bottom Up