6. You Probably Have A Few Questions...
★ Who is visiting my site?
★ Where are my visitors coming from?
★ What are my top pages?
★ Are visitors finding what they’re looking for?
★ Is my website achieving it’s goal?
8. What do you mean Analytics?
“...the measurement, collection, analysis and
reporting of internet data for purposes of
understanding and optimizing web usage.”
“A period of interaction between a visitor's browser
and a particular website, ending when the browser
is closed or shut down, or when the user has been
inactive on that site for a specified period of time.
Unique visitors make visits, visits make pageviews.
18. Unique Visitors
“Unique Visitors represents the number of
unduplicated (counted only once) visitors to your
website over the course of a specified time period.
A Unique Visitor is determined using cookies.”
Unique Visitor = A Person (sort of)
“A pageview is an instance of a page being loaded
by a browser.”
Every time the tracking code is loaded, that counts
as a pageview.
37. Search Can Read Minds
★ Tells what your audience is looking for
★ Reveals what they thought was the best answer
38. Key Search Questions
★ Are the terms broad or specific?
★ Is a particular term showing up a lot?
★ Can I promote an area of my site more?
★ Am I using the right labels/description?
39. Read These A List Apart Articles
★ Internal Site Search Analysis: Simple, Effective,
★ Testing Search for Relevancy and Precision
★ Beyond Goals: Site Search Analytics from the