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McDonald’s
Youngwoo Kim
Digital Strategy
• Social media
• Online
Social Media
• Facebook
• Blog
• Twitter
• TV
• Internet
• E-mail
Reasons
• Promote/PR
• Advertise
• Keep in customer’s mind
• Brand image
Campaign of Digital strategy
• Big idea
▫ Two reasons
 Promote
 Not one step behind from other companies
Budget
• Blog
• Facebook or twitter
Questions
• Any questions ?
Thank you

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