McDonalds' Social Media - I'm Lovin' it

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  • When you engage in blogging your engaging the world in discussion. One type on blogger that has become very prominent is the “Mommy Blogger” These ladies set up sites where they talk about all kinds of things that involve family life. Including McDonalds. As we all know McDonalds is a big part of every child's life and there are Mommy Bloggers out there that are advocating banning McDOnalds from childrens lives based on the amount of fat, and “wasted calories”. You need to engage these women and dialogue with them about the good and nutritious food McDonalds' offers.
  • You Tube Tactics:- Commercials, Games, Videos, Fun! Have people create commercials highlighting their favorite Product and why they Love It! Create viral videos and stories about brand = Gen Y loves viral media
  • Employee site and customer site
  • CRM is the Key. Talk to your customers and listen! Engage and learn. Then grow. NO BUDGET NECESSARY = JUST LISTEN, TALK AND ENGAGE PEOPLE WITH THE BRAND
  • McDonalds' Social Media - I'm Lovin' it

    1. 1. Social Media I’m Lovin’ it<br />Kathleen Tindall<br />NMDL Final Project - MSU<br /> April 25, 2010<br />
    2. 2. McDonalds Brand<br />Iconic Brand<br />300,000 customers per day<br />Americas Favorite Burgers and Fries<br />Every Kids Favorite Place to Eat<br />Daily Engagement With Customer<br />Over 12,000 Stores<br />
    3. 3. What is Social Media<br />300,000 People Per Day Eat at McDonalds<br />This is Where Your Customer Lives!<br />
    4. 4. Social Media Why?<br />Listen, Learn, Engage, Build<br />Listen, Learn and Grow<br />Engage Customers with Brand<br />Build Long Term Relationships<br />Engage McDonalds’ Brand Where People Live<br />
    5. 5. Strategy<br />Customers<br />Franchisees<br />Corporate<br />Vendors<br />
    6. 6. - Health Bloggers<br />Engage<br />- Very Powerful<br />
    7. 7. Customers<br />Listen!<br />What did they say? <br />Every 10-20 seconds McDonalds is mentioned on Twitter <br />
    8. 8. Engage People With the Brand<br />Fun<br />Commercials<br />Games<br />Videos<br />
    9. 9. 100 Million Users connect through mobile each week<br />400 Million Active Users!<br />Average user spends 55 minutes per day!<br />era<br />era<br />1.5 Million Businesses are on Facebook<br />More than 5 Billion pieces of information shared each week<br />Employees Site:<br />Highlight Employees<br />Scholarship Information<br />Promotions<br />Job Opportunities<br />Employee Voices Heard<br />Customer Site:<br />Coupons<br />New Product Intro’s<br />Nutrition Information<br />What’s Hot and What’s Not<br />Build Relationships<br />
    10. 10. No Budget Necessary Just Listen and Talk!<br />=<br />Customer Relationships Are Where The Money Is!<br />Let Us Rock Your Brand!<br />

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