A Report On Southwest Airlines Essay

A Report On Southwest Airlines Essay
Reviewing the last company report, put out by the Southwest Airlines, the airline itself serves at
least 97 destinations across the United States, as well as also about seven additional countries.
Southwest Airlines is a ridiculously known airline and has many influences on the products
(airfares) that are put out. Although the biggest and the busiest airports the company operates are
located in Chicago (Midway), Las Vegas and Baltimore, I would like to properly discuss how Dallas
( Love Field) is the heart of the Southwest Airlines and why is has such potential to be the most
grown.
Love Field was Dallas ' convenient airport until 1974 when Dallas/Fort Worth
International Airport opened. Currently, the airport is also a headquarters for Southwest.
Recently, the introduction of new generation aircraft, new airport infrastructures and ground service
allowed airlines to start service, and the use of airport infrastructure has been the source of
competing interests and controversy. Southwest and its competitors have deliberately avoided the
most congested hub airports and routes. The congestion is a major reason to why Southwest
Airlines have not relocated their service to Dallas International airport. They have sought out to
underserved city markets and secondary airports in the central urban areas. Nonetheless, the very
success of this operation is putting stress on the airports it operated as well as the ATC systems.
The continuation on growing profits depends critically on
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Jet Blue Paper
History JetBlue Airways Corporation (JetBlue) was founded in 1998 in Delaware by David
Neeleman, a former Southwest executive. The airline began operations in 2000 based out of JFK
International Airport (JFK) in New York. JetBlue currently has over 12,900 employees and has been
repeatedly ranked as number one in customer service among low–cost carriers by J.D. Power &
Associates. As of December 31, 2010 the company operates over 650 flights daily, servicing 63
destinations in 21 states, including Puerto Rico, and eleven countries in the Caribbean and Latin
America. The JetBlue's goal from inception was to distinguish itself as a low–fare, low–cost
passenger airline, offering high–quality customer service and a differentiated product. ... Show more
content on Helpwriting.net ...
With 77 percent of total sales deriving from this website, it is essential JetBlue is committed to
updating and refreshing this website. Small adjustment to the problems we found can be essential to
increase sales. [pic] Competition Jet Blue is a member of the highly volatile and competitive airline
industry. Jet Blue has purposefully positioned itself in the low–cost airline category. In this category
Jet Blue's major competitors are Southwest Airlines, and American Airlines. Up until the recent
acquisition of Airtran by Southwest, Airtran Airways was the third major competitor airline to Jet
Blue in the low cost air carrier category. Of the above mentioned companies Southwest airlines
poses the most direct and intensive threat to business. The intense competition is no surprise; due to
Jet Blue's founder David Neeleman was a fired executive of Southwest. Southwest began service as
a low–cost airline with three planes serving Dallas, Houston and San Antonio. Southwest ranked #1
in 2009 and #2 in 2010 among all airlines for the number of passengers carried (BTStatisitics
http://www.bts.gov/press_releases/2011/bts017_11/html/). Southwest continued to rank highly
among JD Power and associates 2011 North America Airline Satisfaction Study in the areas of
reservation, boarding, staff, costs and fees, and check–in experience. The point–to–point network
system employed by both Jet Blue and Southwest Airlines allow

Case Study : Sun Country Airlines Essay
This case study looks at Sun Country Airlines' (SY) only hub/domicile of Minneapolis/Saint Paul
(MSP) International Airport. This study will analyze some of the challenges Sun Country Airlines
faces currently and in future growth. This study will look into terminal issues such as gate space and
expansion capabilities. It will identify difficulties Sun Country Airlines faces as a small airline at
one of Delta Air Lines' major hubs. It will also discuss traffic congestion associated with MSP, the
growth potential, and limitations. It will examine factors affecting demand at MSP such as climate,
direct destination travel, location in respects to two major metropolitans, and connection of
passengers from remote locations. Sun Country Airlines will need to adapt like other airlines that
use MSP to regular economics challenges, such as fuel costs and recession possibilities, which both
drive ticket prices. Additionally, Sun Country Airlines will also need to alter their business model
from charters to remain profitable.
Loading...
RUNNING HEADER: AIRPORT CASE STUDY
4
MSP has more than enough runways with the four runways to support even the most saturated times
of summer travel. Gate space is still a premium like any other major airport and improved taxiways
for ground traffic congestion and flows is the future there. The MAC and MSP
LTCP has majority of the growth happening at Terminal 2 where Sun Country Airlines' gates are,
and therefore, the future looks like more direct

Southwest Airlines : The Mission Of Northwest Airlines
Executive Summary
Southwest Airlines began operations in 1971, and has remained profitable after 44 years. The
company has experienced challenges such as high fuel prices, a recession, and even the tragedy of
9/11. Their strategy is unique and one–of–a–kind. They have innovated the airline industry by
keeping costs low while not sacrificing quality or punctuality.
Company Vision/Mission
"The mission of Southwest Airlines is dedication to the highest quality of customer service delivered
with a sense of warmth, friendliness, individual pride, and company spirit." (The Mission of
Southwest Airlines, 2011)
Company Vision/Mission
The Company is committed to providing their employees with a stable work environment with equal
growth opportunities. Creativity and innovation are encouraged for improving the effectiveness of
Southwest Airlines. (The Mission of Southwest Airlines, 2011)
The Company culture places vital importance on community involvement, service, and caring to
make those communities better places to live and work. (The Mission of Southwest Airlines, 2011)
Southwest Airlines practices environmental responsibility by reducing excess waste and invests in
cost–saving, energy efficient equipment. By using cost–effective and environmentally beneficial
operating procedures (including facilities and equipment), SWA reduces the amount of materials
used, and when combined with their ability to reuse and recycle material, they help preserve the
environment. (The Mission of

What Is American Airlines?
American Airlines throughout its 90 year existence has been constantly linked to aviation greatness.
From its first flight by the legendary Charles Lindbergh, to its 2015 ranking as the "World's Most
Profitable Airline." American Airlines currently boasts the largest aircraft fleet in the industry with
over 900 aircraft and during 2015 that fleet carried a nation leading 146 million enplaned
passengers. In the following we will look at how a small mail carrier evolved and survived amongst
its competitors to become one of the top airlines in the world. Though the American Airlines name
would not exists until 1934, an April 15, 1926 Robertson Aircraft Corporation flight from Chicago
to St. Louis carrying sacks of U.S. mail aboard, ... Show more content on Helpwriting.net ...
In 1970 American Airlines continued its expansion with the purchase of Trans Caribbean Airways
which allowed access to many Caribbean routes not allowed by other U.S. carriers. The company's
headquarters was moved from New York to Ft. Worth Texas in 1979 where it remains today. The
1980s was a very busy decade for the company first with its AAdvantage frequent flier program in
1981; that set the model of loyalty programs used by all other major airlines. In 1982 the company
was reorganized to form the parent company AMR Corporation. In the early 1980s the company
began to transitions to the "hub and spoke" system with its first hub at Dallas/Ft. Worth International
and the second at Chicago O'Hare. In 1985 Robert L. Crandall took the reigns as CEO and
continued the airlines expansion with more stops through the European market and the addition of
flights to Japan. In 1986 after the purchase of AirCal for $225 million a hub was developed at San
Jose International Airport. In an effort to compete with US Air business out of Charlotte
International Airport on the east coast, American built a hub at Raleigh Durham International
Airport. Plans for a fifth hub in Denver, CO were later not acted upon due to the soon to be
developed Denver International Airport in the mid–1980s. The hubs in both San Jose and Raleigh
Durham both proved to be short lived and rather unsuccessful ventures for American Airlines. On
the west coast the smaller low fare, Southwest Airlines had a strong foothold on the market and the
emergence of competition from American didn't pull away any of Southwest's business. The San
Jose "hub" died almost as quickly as it was born with many of the facilities being sold to Reno Air
which later merged back again with American Airlines in the late 90s. At Raleigh Durham it was

Accident Analysis : Southwest Airlines
Accident analysis: Southwest 1248
Majed Alwehaibi
Middle Tennessee State University
Professor Wendy Beckman
March 1, 2015
The 8th of December 2005 was a hard day for Southwest Airlines (SWA) but was catastrophic for
the family that lost a child and for the aviation industry. At that day, SWA flight number 1248
overran the departure end of the runway number 31C during landing at Chicago Midway
International Airport (MDW), Chicago, Illinois. The Boing 737 broke through two fences then onto
a roadway. The plane came to a stop after hitting some cars. A kid was killed and the passengers of
the cars and the airplane received some serious and minor injuries. The plane left
Baltimore/Washington International Thurgood Marshall Airport (BWI), Baltimore, Maryland about
6 p.m. after two hours delay due to the bad weather conditions at Chicago. That accident happened
for the first flight of a long scheduled three–day trip. The pilot was in charge of flying while the co–
pilot was in charge of monitoring. Before taking off, they received the latest weather updates for
MDW, which indicates that the active runway for them would be 31C with mixed braking
conditions. About 30 minutes before landing, the co–pilot entered the runway conditions, weather
conditions and winds information into the OPC to figure out the needed distance for landing. Due to
the mix conditions the co–pilot suggested two more scenarios of fair and poor braking. The pilot and
the co–pilot also

Southwest Airlines Competition
According to Wikipedia, an online encyclopedia, Southwest Airlines is currently the third largest
airline in the world, measured by the number of passengers carried. Total number of passengers that
were carried in the year 2005 amounted to 77.7 million. They are behind American Airlines and
Delta Air Lines. After the tragic September 11th incident, Southwest airlines remains as one of the
only major airlines that are still profitable. After the September 11th attacks, Southwest Airline's 6
biggest competitors grounded 240 planes and laid off 70,000 people. Southwest kept every single
person and plane flying. In fact, they have been so successful, even other airlines have started to
copy their practices. One of the biggest reasons ... Show more content on Helpwriting.net ...
This posed a great threat to Southwest Airlines. Raising money to build such a railway proved
difficult for Texas TGV Corporation. Southwest Airlines created legal barriers that halted the plan
with the help of lobbyists. The state of Texas eventually decided that the company had not lived up
to its promises and stopped the production. The opposition had then been crushed and no longer
posed a problem to Southwest Airlines. In April, 2006, Southwest Airlines has announced their plans
for expansion into the Washington Dulles International Airport. Their plan is to compete with the
other budget carriers there such as Jetblue and AirTran Airways. United Airlines, one of the bigger
airlines, will also be one of their competitors. Many believe that this move by Southwest Airlines
was a defensive move after they saw other budget carriers start to take the passengers. They're trying
to stop other budget carriers from expanding or starting up. Southwest airlines generally avoided the
larger and more congested hub airports but they have gotten more aggressive in their competition
with the larger airlines in recent years. Within the last two years, Southwest Airlines has started at
hubs in both Pittsburgh and Philadelphia. Both hubs are also served by US

Southwest Airlines in 2010: Culture, Values, and Operating...
Southwest Airlines in 2010: Culture, Values, and Operating Practices * Problem statement:
Southwest Airlines has high growth and high profitability. However, its cost advantage is not as big
as in prior years. * Scenario:
Southwest Airlines based in Dallas was founded in 1967 by Rollin King and Herb Kelleher. It is one
of the major domestic airliners which provides carrier and transportation service. Southwest
primarily provides short haul, high frequency, point– to point, low fare service.
* Analyses: * Fuel crisis and fuel price become threats to Southwest Airlines Company * The
expected growth of oil is suspected to increase 4.3% from now until 2017. With this elastic demand,
consumers will stop traveling ... Show more content on Helpwriting.net ...
Each year, airline companies (such as Delta and Northwest in 2006) are declaring bankruptcy
leaving more cities existing allowing more airlines to fly to
12. Decline of 11 percent in airline companies with funding leading to experienced workers being
laid off. * Threats: * Jet Blue Airline
1. Specialization expertise of Jet Blue using one plane model allows them to provide less expensive
mechanics to maintain planes.
2. Jet Blue is the only airline to carry satellite televisions on planes. * Southwest's ability to hold the
line on costs will impact its cost leadership position.
3. The largest cost component (36.9% of expenses) is labor. This cost could be impacted by union
actions, which cover 84% of Southwest's workforce.
4. The second largest cost component is fuel (11.2%), which could be negatively impacted by
economic or political events, high cost of fuel leads to increase in ticket prices * Other threats
5. New tax system, higher ticket taxes.
6. Increase in airport security due to possible terrorism, terrorists' attacks
7. Many companies such as AirTran Airways are offering a business class in their B717 jet.
8. Competing airlines offer satellite radio in their passenger jets, newer and more technologically
advanced jets with luxury items and some of competitors offer inflight meals adding luxury
9. Alternative forms of transportation, such as a high–speed railway, could weaken demand for air

Strategic Choice Plan
Running Head: SOUTHWEST AIRLINE STRATEGIC CHOICE
Southwest Airline Strategic Choice
University of Phoenix
STR/581
January 26, 2011 Southwest Airline Strategic Choice
Southwest Airline is one of the most successful airlines. Southwest Airline success is because the
airline stays on track with the company's mission. The mission of Southwest Airlines is dedication to
the highest quality of customer service delivered while keeping cost low. Since September 11, 2001
many airlines have struggle to survive. The airlines again are struggling because of the low
economy. Southwest Airlines shows the example on how combining different strategies a company
can because successful.
Value Discipline
Southwest Airlines set bar for other ... Show more content on Helpwriting.net ...
These enhancements increased revenue.
(3) Optimizing our network. Southwest Airline's redeployment of unprofitable capacity allowed
entrance into four new markets: Minneapolis–St. Paul International Airport, New York's LaGuardia
Airport, Boston's Logan International Airport, and Milwaukee's General Mitchell International
Airport. The revenue benefits of these optimization efforts were in the hundreds of millions of
dollars.
(4) Containing our costs. Southwest Airline has been able to reduce cost by offering an early
retirement plan. The retirement plans was accepted by 1,404 employees. The decrease in staffing
designed to provide savings in subsequent years that will surpass the cost of the program. A freeze
on senior management salaries was also implemented.
Recommended Strategies
Southwest Airlines has been successful due to the airline's low fares and differentiation. Southwest
Airlines can has shorten staff and frozen management wages to keep cost low but if Southwest
Airline offers advertisements for other infomercials or live infomercials products throughout the
airport or during the flight. Airlines only advertise in pocket magazines behind seats or on television
screens. However, if Southwest offered advertisement on the walls of the airport or on the side of a
plain like buses, the airline could bring in more profit.
Southwest Airline could install a computer that can scan an internet receipt

Southwest Airlines in 2010: Culture, Values, and Operating...
When the airline industry getting mentioned negative thoughts and emotions rush to peoples' mind.
9/11 was not too long ago causing a huge drop in revenues and putting many large companies to the
brink of bankruptcy. High ticket prices as well as a plethora of additional fees continue to plague
frequent air travelers. However amongst all the chaos and disarray, one company continued to show
profits and wow its customers. Every year since 1973 Southwest Airlines has continued to be
profitable where others have lost millions on dollars. This is due to the genius operating methods put
into place that have stressed Southwest's goals of having low operating costs, low fares, and
customer–pleasing service.
The formation of Southwest Airlines ... Show more content on Helpwriting.net ...
They took a sharp advertising campaign with "Bags Fly Free" to make it clear they were sticking to
their methods.
Southwest took extra efforts to make sure their airline stood out from the rest of the pack. They
advertised far more heavily than any other U.S carrier. They came up with catchy slogans like
"Austin Auften", "Phoenix Phrequently", and "L.AA.S.A.P". Due to the catchy adds and the Bags
Fly Free campaign, passenger traffic rose while going the opposite way with many of the other big
contenders (Delta, American, United, Continental, and US Airways).
A huge part of their promotion within the market was the frequent flyer program, Rapid Rewards.
Unlike the competition, each member received a credit per one way flight they took. Members could
also earn rewards through Southwest's car rental, hotel and credit card partners.
Besides the low fees, heavy advertising, and Rapid Rewards, Southwest had other elements that they
looked to expand on operationally. First off was new expansion into geographic markets. Southwest
would select cities that would appeal to business customer as well as leisure customers in order to
provide as wide variety of flight times. Another huge element was adding flights in areas where
rivals were cutting back their service. This was a clear instance for Southwest to jump in on the
competition. In Chicago in 1990, Midway Airlines ceased their operations. Southwest jumped in and

Christmas Cheer : Murphy 's Law Doesn 't Stop For...
Holiday Cheer: Murphy 's Law Doesn 't Stop for Christmas
Ah, December. It's time to go out and pick out a tree, bring it home, discover it doesn't fit, return it
and pick out another one, take it home and decorate it. It's time to brave the traffic on the freeway
and go to the local malls where normally civil people have turned into grunting barbarians who are
on hair triggers. The season is Christmas (or Yule, Hanuka, Kwanzaa, whatever your holiday of
choice may be). For many, it's a time of getting together with family to celebrate. And for some,
getting together with family requires travel plans.
I hate planning travel. I hate the holidays, too, but for an entirely different reason. My birthday is
December 25.
I live in sunny California with my husband. My family lives in freezing Pennsylvania. They wanted
us to fly to Pennsylvania to spend some time with them over the holidays. Okay, no big deal, right?
PRICE GOUGING at the airlines! To fly from LAX to PHL (that's Los Angeles to Philadelphia for
those not in the know), it was going to cost us over $1000. Who has that kind of money at
Christmas? Normally to fly across country, it will cost the two of us approximately $650 on
Southwest Airlines. My sister and my aunt decided to go in together and purchase my husband's
plane tickets while I purchased mine. Great! Not a problem. We picked a flight that gave us a short
layover in Chicago and put us in Philly about 9:15. We then purchased train tickets from Amtrak to
leave

Memphis International Airport ( Mem )
The following paper explores how Memphis International Airport (MEM), the world's second
busiest
cargo shipping airport, handles its day to day operations involving passenger airlines in conjunction
with
FedEx commercial shipping. By comparing DOT and FAA reports, along with the airlines and
FedEx's
shipping statistics, an airport capacity and congestion problem is disproved. Since Delta closed
down
their MEM hub, passenger air travel has dramatically decreased while cargo shipping has continued
to
steadily climb. Other airlines have started offering services in and out of MEM but were only able to
increase passenger travel by 1%, in 2014. The different operating schedules of passenger and cargo
shipping, allow for each of them to conduct their flights without hindering the operations of the
other.
MEMPHIS INTERNATIONAL AIRPORT
3
Memphis International Airport and Airspace Case Study
Memphis airport was created in 1927 by then Mayor, Watkins Overton. The airport
continued to grow, and in 1956 an airport planning committee designed and built a passenger
terminal to keep pace with the emerging "Jet Age". The new terminal, completed in 1963,
featured 22 gates and could handle up to seven airliners.In 1969 the airport became known as

the Memphis International Airport (MEM).
Memphis International Airport received another huge boost in 1973, when what is now
known as FedEx was founded in Memphis, and the company built a sorting facility and

Southwest Airlines Case Study in 2010 Essay
Instructor
Case:
Southwest Airlines in 2010
Dr. Deb Sircar
University of Greenwich
Business School
http://create.mcgraw–hill.com
Copyright 2012 by The McGraw–Hill Companies, Inc. All rights reserved. Printed in the United
States of America. Except as permitted under the United States Copyright Act of 1976, no part of
this publication may be reproduced or distributed in any form or by any means, or stored in a
database or retrieval system, without prior written permission of the publisher.
This McGraw–Hill Create text may include materials submitted to
McGraw–Hill for publication by the instructor of this course.
The instructor is solely responsible for the editorial content of such materials. Instructors retain ...
Show more content on Helpwriting.net ...
Thompson and John E.
Gamble. All rights reserved.
401
2
Case: Southwest Airlines in 2010
402
2
Part Two:
Confirming Pages
Section C: Implementing and Executing Strategy

Z
EXHIBIT 1
Total Number of Domestic and International Passengers Traveling on Selected U.S. Airlines,
2000–2009 (in thousands)
Total Number of Enplaned Passengers (including both passengers paying for tickets and passengers
traveling on frequent flyer awards)
Carrier
2000
2002
2004
2006
2007
2008
2009
American Airlines
Domestic
International
68,319
17,951
77,489
16,580
72,648
18,858
76,813
21,313
76,581
21,562
71,539
21,233

66,142
19,578
Total
Continental Airlines1
Domestic
International
86,270
94,069
91,506
98,126
98,143
92,772
85,720
36,591
8,747
31,653
8,247
31,529
9,146
35,795
10,994
37,117
11,859
34,501
12,418
31,915
12,031
Total
Delta Airlines2
Domestic

International
45,338
39,900
40,675
46,789
48,976
46,919
43,946
97,965
7,596
83,747
7,036
79,374
7,416
63,496
10,020
61,599
11,435
59,276
12,339
55,627
12,118
105,561
90,783
86,790
73,516
73,034

71,615
67,745
1,128
–
5,672
–
11,616
116
18,098
408
20,528
777
20,479
1,345
20,008
2,370
1,128
5,672
11,732
18,506
21,305
21,824
22,378
48,462
8,228
43,314
7,454

45,959
7,576

Essay About Chicago
"Traveling – it leaves you speechless, then turns you into a storyteller." – Ibn Battuta
You have purchased this book because you want to visit the City of Chicago and need to know
where to go, sights to see, things to do, how to get there, and ways to survive. So, as a local, I will
give you the real deal about Chicago, so you can enjoy your trip!
1. Don't Take A Cab From The Chicago International Airports, Instead, Use The CTA!
Most people prefer to take a cab when arriving to a new place, especially a large, bustling city like
Chicago, however, taking the CTA (Chicago Transit Authority) from Midway International Airport
(service mostly local and national flights) and O'Hare International Airport (service mostly
international flights ... Show more content on Helpwriting.net ...
Moreover, do not buy CTA cards from people selling them on the streets because they might be
empty passes with no value.
2. Use The CTA Bus Tracker To See When The Buses & Trains Are Coming
The CTA has a "ctabustracker" and "ctatraintracker" app that you can download on your mobile
device or access from their website showing an estimate time of arrival for each bus and train with
99% accuracy. When you see a bus or train approaching in 2 minutes, normally it is a block or two
away. Moreover, if you hear a beeping noise at major bus stops, that means there is a bus tracker on
the upper left side of the shelter.
3. Dig Deep Into A Deep Dish Pizza!
Chicago is known for its fabulous deep dish pizzas, rivalling the diverse choices in New York City.
The Chicago recipe consist of thick, soft crusts stuffed into a deep dish and filled with lots of
mozzarella cheese, and other choice goodies topped with homemade tomato sauce. A pizza like this
is full of extra calories and carbohydrates expanding waistlines to disproportionate levels when
consumed daily because of the excess dough that taste absolutely phenomenal. Some of the best
restaurants offering Chicago's famous deep dish pizzas are Giordano's pizza (citywide), Pequod's
Pizza in Morton Grove and Lincoln Park, and Bartoli's Pizza in Roscoe Village. Take a bite into a
deep dish sensation and watch the

Naperville History
Overview of Naperville...
A suburb of Chicago, Naperville was considered one of the best places to live, according to the 2016
issue of Money magazine. This town is also noted as the best place to retire and for having a low
crime rate. You will discover this area offer numerous activities, when you live in one of our
Naperville apartments.
Naperville's History...
Joseph Naper and his family arrived in this region around 1831 and it was called Naper's
Settlements, by the year 1832, this area had a population of 100. For a short period of time, the
individuals of the newly formed community had to leave because of anticipated attack by the Souk
Indians.
Fortunately, the assault did not occur, so the people returned to their community and ... Show more
Of course, you are in the position to check out your neighbors in the smaller towns nearby such as
Bolingbrook and Aurora, usually places like these have hidden gems just waiting to be discovered.
Where to live in Naperville?
Naperville is a rarity, anywhere in this area is wonderful. It the year 2010, it was reported this city is
the wealthiest city in the Midwest.
If you have a family, Ashbury is the neighborhood for you. This pretty area has great schools the
children can walk to, as well as parks and aquatic amusement attraction for them to cool down after
playing soccer or riding their bikes along the quiet streets.
With its lofty trees and manicured yards, Maple Terrance is an excellent place to live. It has walking
trails, basketball courts, baseball diamonds, playgrounds and soccer fields dispersed throughout the
area.
Overall, this town is like a slice of heaven, we are certain you will be delighted in one of our
Naperville

Southwest Airlines Strategic Analysis
Southwest Airlines Culture, Values And Operating Practices
Essay retrieved from http://www.antiessays.com/free–essays/12682.html
Case Study
Southwest Airlines: Culture, Values and Operating Practices (in Thompson, A. A., Strickland. A. J.
and Gamble, J. (2005) Crafting and Executing Strategy (Fourteenth Edition), McGraw–Hill, New
York, pages C–636– C–664).
Tasks
The case study, prepared by Arthur A. Thompson, University of Alabama, and John E. Gamble,
University of South Alabama, focuses on the rise to business prominence of Southwest Airlines, a
regional airline with a low–cost no–frills approach.
Based on the case study, and on online and offline research into Southwest Airline's current state,
complete the following Tasks: ... Show more content on Helpwriting.net ...
Nonetheless these are general characteristics, most of which apply to any given low–cost carrier.
Most successful low–cost carriers try to offer a modicum of additional benefits, such as better on–
time performance or more legroom. AirTran Airways has been very successful with its low–fare
Business Class, while Frontier and JetBlue offer live in–flight television. US Airways offers a first
class product, and a very extensive route network including international destinations.
The first successful low–cost carrier was Pacific Southwest Airlines in the United States, which
pioneered the concept when their first flight took place on May 6, 1949. However, Southwest
Airlines that began service in 1971 and has been profitable every year since 1973. With the advent
of aviation deregulation, the model spread to Europe as well, the most notable successes being
Ireland 's Ryanair, which began low–fares operations in 1991, and easyJet, formed in 1995. Low
cost carriers developed in Asia and Oceania from 2000 led by operators such as Malaysia 's AirAsia,
and Australia 's Virgin Blue. The low–cost carrier model is applicable worldwide, although
deregulated markets are most suited for its rapid spread. In 2006, new low–cost carriers were
announced in Saudi Arabia and Mexico.
Low–cost carriers pose a serious threat to traditional "full service" airlines, since the high cost
structure of full–service carriers prevents them from competing

Swot Analysis : Southwest Airlines
In 1971 Southwest Airlines started their operations with a vision of being a low cost/low fare carrier
for passengers traveling between San Antonio, Dallas and Houston. After early legal battles and
struggles gaining market share, their fighting spirit, integrity and will to succeed paid off. Over the
course of the next 40+ years, Southwest has become the world's largest low–cost carrier, while
carrying more domestic passengers that any other U.S. airline ("Southwest Corporate," 2015). Their
culture, values and operating practices are what have driven this company to its current success and
should continue to do so in the foreseeable future. First of all, Southwest's strengths lie in their point
to point strategy (not being pinned to a hub), dominant market position (most domestic passengers),
strong customer service year after year and their iconic brand as a low cost carrier. One of their
immediately noticeable weaknesses includes nominal revenue opportunities, as they are not jumping
on the ancillary revenue bandwagon (baggage fees, seat allocation, airport lounges, etc...) which can
grow revenue in both the medium and long term. Yet, their rivals are recording large revenues from
these "extras". Its product can also be considered outdated when there are no offerings of first class,
extended legroom, business flights, etc. Another disadvantage includes their dependence on a single
airplane producer...Boeing. The greatest opportunity I see for Southwest is their

Environmental Impacts Of The Air : The Environmental...
The airplane is the greatest inventions of the human history at large. Flying higher and higher in the
air like birds had always been one of the dreams of humans since the beginning of time. The
continuous struggle by Wright Brothers, and many other flying enthusiasts astounded the world
when the dream of flying like birds became reality.
The aviation industry is experiencing a phenomenal growth, but it is also increasingly facing the
problems such as environmental issues. The environmental impacts of aircrafts are growing, which
include aircraft noise, dependency on natural resources and aircraft engine emissions. One of the
side effects we are going to discuss in this paper is noise pollution. Unit used to measure noise is
called decibels. For human beings, sounds above 85 decibels is considered harmful depending how
long the person is exposed to the sound.
Aircraft noise affects millions of people all around the world. Community living closer to the airport
is affected the most. Airport noise can be too dangerous to human as well as to wildlife. Airplanes
generates 150 decibels during takeoff which is 10 decibels louder than a gunshot. There are several
case studies where children whose schools are near the airport scored lower on their tests (O'Neil,
2002, F6) and their score significantly improved when they were moved to quieter location. There
are several complaints filed by the community people living near airport who have interference with
their speech, sleep problems, less concentration power and damage to hearing due the airplane noise
pollution. Studies have revealed a link between increased risk cardiovascular diseases and stroke
among people living in areas of regular high noise pollution [13], [14], [15], [16], [17].
Study performed by University of Agriculture and Ardhi University, Tanzania Student and Professor
group shows the measured noise level during take–off and landing at different locations (Waiting
lounge, Dispensary, School and Residential area) near airport reached average of 64.55 dBA during
landing and 63.2 dBA during take–off. They also collected community response to learn community
awareness on aircraft noise pollution on their health. 53% of the respondents were aware of the

Southwest Airlines Performance And Profitability 3 Essay
SOUTHWEST AIRLINES PERFORMANCE AND PROFITABILITY 3
Introduction
Based on the U.S. Department of Transportation's most recent data, Southwest Airlines is the nation
's largest carrier regarding originating domestic passengers abroad. Transporting the most passengers
in the U.S and serving 78 of the top 100 domestic airports. Department of
Transportation O&D survey ended on December 31, 2015, and served for the twelve months prior,
measured the amount of passengers aboard the SWA. This achievement is the result of proper
planning of airline fleet, routes, mission scheduling and personnel management.
Performance
According to the Revenue Passenger Miles, Southwest Airlines was ranked seventh largest out of all
the United States Airlines. Southwest has a profit for the 25 th year straight, and a record annual
profit for the sixth consecutive year. The Company strategy and point–to–point service preferences
actions save time and money while the company is growing the operational network and this allows
the company to dominate the short haul segment of the airline industry.To continue, company's
domination amongst others with the low–fare market, SWA will continue to grow with the list of
city destinations, and increase the service in those towns.
They are already increasing the number of actual aircraft that are being in use. Southwest
Airlines operates the largest fleet in the world, which the company is buying from Boeing
manufactory, and has a commitment to a single kind of

Benefits Of The Real Time Crime Center
Real Time Crime Center provides the SLMPD with advanced technology and tools to reduce crime
and provide a sense of security to the community (Metropolitan Police Department). The SLMPD
Real Time Crime Center has access to over 500 cameras from different areas of the city. The
cameras a federated through businesses as well as established by neighborhood organizations. The
SLMPD has received positive feedback from the neighborhood members who feel the camera
placement provides a sense of public security and help deter crime in those areas. The Real Time
Crime Center has plans for additional phases to increase the number of camera projects in higher
crime areas where cameras can be most beneficial in cutting crime rates. As with most large ... Show
more content on Helpwriting.net ...
898 charges resulted from the arrests with 154 stolen vehicles recovered and 30 handguns recovered.
These statistics prove the License Plate Recognitions systems success; however, the statistics do not
include additional investigations benefiting from the data sharing gathered in the License Plate
Recognition systems.
Fresno Police Department is home to a large and growing Real Time Crime Center. Their center
operates 24/7 just as many Real Time Crime Centers. Officers respond to more than 1,200 911 calls
for service in an area with a population of 500,000. The Real Time Crime Center displays fifty–
seven monitors that cover the wall and provide camera feed from over 1,000 different camera
sources including city cameras, schools, and traffic cameras. In June 2016 the department was in the
process of streaming over 400 feeds from body worn cameras. The Real Time Crime Center has
proven success in apprehending violent suspects by utilizing the surveillance cameras along with
other valuable tools such as the License Plate Recognition (LPR) system and ShotSpotter just to
name a few (Jouvenal).
The Chicago Police Department's Real Time Crime Center utilizes 10,000 cameras that are owned
by the Chicago Police department and outside agencies. Cameras from multiple sources feed into
the Real Time Crime Center, which consist of 4,500 cameras from Chicago Public Schools, 1,800
cameras

Southwest case
9–602–156 JUNE 21, 2002 ROGELIO OLIVA JODY HOFFER GITTELL Southwest Airlines in
Baltimore Matt Hafner, the Southwest Airlines station manager1 at Baltimore Washington
International Airport (BWI), slowly shook his head. It was June 7, 2001, and he had just received
the final operating performance numbers for May. Station performance had certainly improved since
his arrival at Baltimore 11 months before, thanks to an intense focus on hiring and controls. Still, he
knew there was a long way to go. Matt2 had been with Southwest for 10 years and had worked in
many different stations, from the smallest to now one of the largest. Baltimore was already bigger
than Chicago and might even overtake Phoenix and Las Vegas, for Matt knew that ... Show more
Crews, furnishings, and spare parts were interchangeable and maintenance tended to be more
predictable. Although there were differences between the early 737 Series 200 and the later Series
700, Southwest standardized the cockpit configuration as much as possible to minimize additional
training requirements for pilots. The single operating platform also routinized cleanup, provisioning,
and ramp operations (unloading and loading baggage and cargo), which helped speed turnarounds at
the gate. Third, where available, Southwest used less–congested airports with easy access to large
metropolitan areas, both to avoid disrupting flight operations and to maximize aircraft time in the
air. In large cities, Southwest often used older facilities, like Dallas's Love Field or Chicago's
Midway Airport, that had been abandoned when new, larger airports were constructed. Fourth,
Southwest offered limited services, specifically no in–flight meals–only beverages and snacks–and
did not transfer baggage to other airlines. Finally, Southwest offered open, single class seating,
which created efficiencies in several ways. There was no need for computer hardware and software
to sort and hold seating assignments, nor for the time and expense of printing boarding passes and
verifying them as passengers boarded the aircraft.3 Perhaps more importantly, the open seating
system encouraged customers to board eagerly to lay claim to their desired seats. Quick

Windy City
Though Phoenix is a city overflowing with high–end spas, there are times when you'll want to travel
outside of the Valley of the Sun. In this case, leave the sun and head on over to the Windy City. It's
time to book a trip going from Phoenix Sky Harbor International Airport PHX to Chicago Midway
International Airport MDW. Deep dish pizza and gourmet popcorn are some of the attractions for
foodies all over the world. An average of just over 20 flights take this route every single day. The
airlines that operate this route include American, Frontier and United Airways. Direct flights from
Phoenix Sky Harbor International Airport PHX to Chicago Midway International Airport MDW take
three hours and 20 minutes. Facilities at Chicago Midway International Airport MDW Some of the
major carriers that fly to this airport include Southwest, North Country Sky, Delta and Volaries
Airlines. There are three concourses at Chicago Midway International Airport MDW. There are
many places to dine, shop and relax after your ... Show more content on Helpwriting.net ...
Even if you're not a die–hard sports fan, the Chicago Bulls basketball team is a legendary staple in
the city's culture and their games are a fun pastime for many local fans. The Willis Tower is another
fun visit for many people. The 103rd–floor Skydeck in the Willis Tower allows people to stand on
glass. It's one of the tallest buildings in the Western Hemisphere. Stop by the iconic Uno's Pizzeria
and Grill for a big slice of deep dish pizza or enjoy a "depression dog" from Gene & Jude's. The cost
for a deep dish pizza can range from $22 – $27. A budget meal for two at a Chicago restaurant can
range from $20–$30. Chicago isn't called the Windy City without good reason. It can get extremely
cold and windy. Depending on the time of year you visit, it would be wise to bring multiple layers as
temperatures can go as low as 17 degrees

The City Of Chicago City
Chicago was incorporated as a city in 1837, Chicago City is the third largest city in the United
States, with three million populations. It's located in the state of Illinois. It's land area around two
hundred and thirty–seven square miles, it has dozens of cultural institutions, historical sites and
museums, more than two hundred theaters and two hundred art galleries, seventy–seven community
area contains more than one hundred neighborhoods, fifteen bathing beaches. The City of Chicago
occupying an area of sixty thousand hectares, and located one hundred and seventy–six meters
above sea level on the southwestern shore of Lake Michigan. At one hundred and ninety–kilometer–
wide and four hundred and ninety–five kilometers long, it's the fifth largest body of fresh water in
the world. The Calumet and Chicago rivers are traversing the City. Around three hundred hectares of
Chicago City parks visited by an estimated eighty–six million visitors each year. Also, The City of
Chicago is Known as a multicultural city and very passionate sports town.
It has the advantage of trading possibilities. Today, half of the United States rail freight continues to
pass through Chicago City. Also, O'Hare and Midway International airports are making the City of
Chicago the nation's busiest aviation center.
The City of Chicago is considered a leader in reforming public school, providing affordable
housing, enhancing public safety and security initiatives, and ensuring accessibility for all and

Strategic Operational Plan Proposal
I am a member of a multi–agency Joint Terrorism Task Force (JTTF), which lead agency is the
Federal Bureau of Investigation (FBI). As a part of this task force, that consists of members from the
Federal Bureau of Investigations (FBI), Homeland Security (HLS), Department of Defense (DOD),
National Security Agency (NSA), Central Intelligence Agency (CIA), Drug Enforcement Agency
(DEA) and local law enforcement I have been selected as the lead planner of the task force to
develop a Strategic Operational Plan Proposal (SOPP). Now, the purpose of this plan is to eliminate
a terrorist group known as al–Qaeda from attempting to infiltrate the United States along the border
of Mexico and the United States with two terror cells that consist of 12 individuals ... Show more
Furthermore, the National Security Agency (NSA) has reported that SIGINT between the Russian
Federal Security Service (FSB) and a Miami–based Russian OC has identified the transfer of two
low–yield nuclear devices, therefore causing The Department of Homeland Security (HLS) to
increase the threat level of the United States to an elevated level. Therefore, causing the Chicago
based FBI to conduct an analysis on the threat level of O'Hare and Midway International Airports,
the McCormick Place Convention Center, and the Federal Reserve Bank of Chicago in order to
determine if they are potential targets for the low–yield nuclear weapons. It has also been determine
by the DEA and passed on to the FBI that there is a possibility that the GB gas could be used by the
second terrorist cell against the Outfit. However, it is believed that the Russian gang is not aware
that they are cooperating with al–Qaeda and that they may be in control of a nuclear device that
could have catastrophic implications on their plan to take over The Outfit.
Therefore, as the operations officer for the Joint Terrorism Task Force (JTTF) it is my job to create a
plan in order to stop these groups from causing major chaos as well as

Hrmn 400
hrmn 400 | ASSIGNMENT 4 FINAL ASSESSMENT | Southwest Airlines Case Study | | Temony
McNeil | 3/9/2014 |
|
Introduction
Southwest Airlines is a very aggressive company striving to increase its competitive advantage in
the market without compromising the core values that have been set to differentiate itself from its
competitors. It's only by keeping the values of working hard, having fun, and treating everyone with
respect that Southwest Airlines and its affiliates will continue to be an award winning organization.
Southwest Airlines has been known to create a synergy between the multitude of personalities and
behaviors which make up its workforce. Southwest has benefited from its successes by being able to
acquire other ... Show more content on Helpwriting.net ...
The analysis may also reveal that the staff members of Southwest are suitable. It is very important
that management first has an understanding of the fundamental business problems or opportunities
that the organization may face due to the acquisition. Management will be tasked with making
decisions that will ultimately determine the success or failure of the restructure. Most executives
decide that some level of reorganization is needed whenever there is new business. As it stands,
there are many reorganizations that are unsuccessful because they are not viewing the process
correctly. The reorganization should improve the organizations ability to handle its most important
decisions more effectively. (Blenko, Mankins, & Rogers, 2010)Along with assessing the
workforce, the organization must also identify areas that may need to be restructured to achieve the
goals of the company.
Restructuring the organization will be considered to be a major reconfiguration of the internal
administrative structure that is associated with an intentional management change program. The goal
of the restructuring will include results such as productivity improvements, cost reductions,
increased shareholder value, and/or a better alignment of the organization with a changing
environment. It's important to recognize that although management views restructuring as a source
of order during a turbulent time, their subordinates view restructuring as a source of disorder
because it

Taking a Look at Southwest Airlines
Introduction
Every entrepreneur would have once in for a while had tumbled upon the success story of 'The
Southwest Airlines'. The founder, Herb Kelleher in one of his interviews to CNBC mentions that
there were key moments in the history of the airline where things could have gone horribly wrong,
but he came up with out–of–the–box solutions that not only saved his business, but made it thrive.
When Southwest started in 1971 they were just a small regional carrier flying from Houston to
Dallas. But to make themselves unique, they selected beautiful flight attendants with unique
personalities and then put them in hot pants and go–go boots. They made some exceptional non–
traditional choices while operating in a very traditional industry. ... Show more content on
Helpwriting.net ...
Therefore, it's fitting that we began service to San Antonio and Houston from Love Field in Dallas
on June 18, 1971. As our Company and Customers grew, our LUV grew too! With the prettiest
Flight Attendants serving "Love Bites" on our planes, and determined Employees issuing tickets
from our "Love Machines," we changed the face of the airline industry throughout the 1970s. Then
in 1977, our stock was listed on the New York Stock Exchange under the ticker symbol "LUV."
Over the ensuing years, our LUV has spread from coast to coast and border to border thanks to our
hardworking Employees and their LUV for Customer Service.
Mission Statement
Swot analysis
STRENGTHS
Southwest has traditionally been a low–cost carrier, which is how they were able to establish a
foothold in the market. They tend to operate point–to–point routes, rather than the traditional hub–
and–spoke strategy of the legacy airlines, which allows more flexibility in selecting profitable
routes. Furthermore, they tend to rely on secondary airports in larger cities, such as Midway (rather
than O'Hare in Chicago) and LaGuardia (rather than JFK in New York) to improve on–time
reliability, an important aspect of customer relations.
Southwest has always aimed for 20 minute turnarounds at the gate – another perennial feature of its
touted

Southwest Airlines : The Air Carriers Essay
Abstract
Southwest Airlines is one of the top air carriers in the United States. They are known for their low
cost fares, excellent customer service, and their safe track record. Unfortunately, in aviation there
are many variables that can affect flights, and through a series of events lead to a terrible accident.
That is exactly what happened with Southwest Airlines Flight 1248 December 8, 2005 when their
Boeing 737 slid off of the end of the runway while landing at Chicago Midway International Airport
in Chicago Illinois. When the aircraft finally came to a stop one child was dead, there were multiple
injuries, and there was extensive damage to the aircraft. Through the examination and discussion of
The investigation completed by the National Transportation Safety Board (NTSB) had multiple
findings that uncovered several causes that led to the deadly accident of Southwest Airlines Flight
1248. Southwest Airlines Flight 1248
Introduction
Southwest Airlines is one of the top air carriers in the United States. They are known for their
exceptional customer service, cheap fares, and safe flight history. Traveling by air is known to be
one of the safest modes of transportation according to current data. Unfortunately, there is always a
slight chance that an aircraft can have an accident when the conditions are right. That is exactly
what happened to Southwest Airline Flight 1248 in December of 2005 while trying to land in
declining weather conditions at Chicago Midway

Southwest Airlines : A Low Cost Airline Operating
Southwest Airlines was established in 1971 as a low–cost airline operating just in the state of Texas.
Today, Southwest Airlines is one of the largest domestic carriers in the United States employing
more than 46,000 employees and operating 3,600 flights per day (Southwest, 2014). Southwest is
also the largest operator of Boeing 737 aircraft in the world with over 680 in service operating an
average of six flights per day each (Southwest, 2014). Under its original name, Air Southwest
Company, Southwest Airlines was founded by a group of Texas investors that put together $560,000,
to form a small airline to serve the cities of Dallas, Houston, and San Antonio. By the summer of
1971, operating under Southwest Air, the airline owned three ... Show more content on
Helpwriting.net ...
Southwest maintains high profit earnings despite being heavily unionized. Using high level
aircraft/employee productivity and minimizing costs by reducing aircraft turnaround time at the
gate, Southwest was able to generate an operating revenue of 17.7 billion dollars and an average
passenger load of 80.1 percent (Southwest, 2014). A major contributor to the airline's success is fuel
hedging. Fuel hedging is a contractual tool used to mitigate rising fuel costs. Fuel hedging allows
Southwest to establish a fixed or capped cost, via a commodity swap or option. When buying a fuel
swap, if the price of fuel drops, then the company will be forced to pay the above market rate. When
purchasing a fuel call option and the price increases, the company will receive a return that offsets
their actual costs. Some fuel call options require an upfront cost. In the previous scenario, if the cost
of fuel decreases the company will not receive a return on the option, but will benefit from buying
fuel at the lower cost. Southwest Airlines has leveraged this technique and in doing so avoids high
fuel costs; drastically important to a company whose annual fuel consumption in 2012 topped
approximately 1.9 Billion gallons (Southwest, 2014)!
For many years Southwest Airlines has maintained high customer satisfaction. According to the U.S.
Department of Transportation, for the first half of 2014 Southwest has ranked number two out of all
U.S. airlines

Southwest Airlines Strategic Plan Essay
Southwest Airlines' Strategic Management
Chungsun Park
Nonhanhla Nene
Mohit Khatri
Junbai Ma
HOS 407 – Strategic Management
Dr. Richard L. Valente
12/12/2011
Table of Contents Executive Summary 3 Mission, Vision, Values, and Goals 4 Organizational
Structure 5 Management Process and Roles 6 Porter's Five Forces 6 Threat of New Entrants 6
Threat of Substitute Products 8 Bargaining Power of Suppliers 9 Bargaining Power of Buyers 10
Rivalry 11 The Roots of Competitive Advantage 12 Distinctive Competencies 12 Capabilities 15
Competitive Advantage, Value Creation, and Profitability 16 The Value Chain 19 Primary Activities
19 Support Activities 20 The Building Blocks of Competitive Advantage 21 ... Show more content
on Helpwriting.net ...
Also to be an airline carrier that has the most productive workforce to guarantee the best flight
possible for each and every passenger" ("Southwest Airlines Vision Statement," 2006).
Values * Value 1: Work should be fun, it can be play, enjoy it * Value 2: Work is important, don't
spoil it with seriousness * Value 3: People are important, each one makes a difference
("Southwest Airlines," 2009)
Goals * To ensure the highest quality Customer Service in the air or on the ground * To be ready to
help customers under any circumstances * To ensure you make it from point A to point B safely * To
stay the most successful among low–fare, high frequency point–to–point carrier.
Gary Kelly (President & CEO) with his people
Organizational Structure
("Effective Management at Southwest Airlines," 2010)
Management Process and Roles
("Effective Management at Southwest Airlines," 2010)

Porter's Five Forces
Threat of New Entrants
In the last ten years, airline industries have suffered due to the horrible economic recession and
unsustainable fuel prices, which is the major threat to the airline industry. The airline industry
heavily relies on fuel prices; therefore, high priced fuel scares existing airline industries and
threatens their top management's decision to reduce operating expenses including wages, material
costs, customer satisfaction costs, and sales

Southwest Airlines Case Analysis Essay
Southwest History
1966: Rollin King marched into Herb Kelleher's law office with a plan to start a low–cost/low–fare
airline that would shuttle passengers between San Antonio, Dallas, and Houston. Thought of this
idea because businessmen were complaining about the commute.
1967: Kelleher filed papers to incorporate the new airline and submitted an application to the Texas
Aeronautics Commission for the new company to serve Dallas, Houston, and San Antonio.
––––––4 year legal and regulatory battle from rival airlines––––––
1971 (January): Lamar Muse brought in as the CEO to get operations under way. Boeing supplied
three new 737s, discounted price by $1 million (5>4) and financed 90% of the $12 million deal.
1971 (June): ... Show more content on Helpwriting.net ...
airline to report a profit; record 64.5 million passengers
2001 (June): Kelleher stepped down as CEO but stayed chairman of the Board. James Parker and
another trusted protégé became CEO.
2002: Ranks second among companies across all industry groups (first in airlines) on Fortune's 2002
list of most admired companies. Began changing the look of its planes.
2004: Parker retired unexpectedly. Gary Kelly appointed CEO.
2005: Becomes 2nd largest U.S. airline in terms of passengers carried. First significant blemish on
Southwest's safety record (overshot runway in Chicago).
2006: A record 96.3 million passengers fly Southwest.
2007: Becomes the largest U.S. airline in terms of passengers carried; profitable for the 35th
consecutive year; named to Business Week's first ever "Customer Service Champs" list and is voted
"Overall Best Airline in the U.S. They introduced the Business Select fare to attract economy–
minded business travelers. Did an "Extreme Gate Makeover" to improve experience. Ticketless
travel accounted for more than 95% of all sales. Operation Kick Tail (customer service initiative)

launched.
2008: More people were flying Southwest than any other U.S. airline and they were the only U.S.
Air carrier that was consistently profitable and had been since 1973. Southwest did not choose to
use a la carte pricing like other airlines; they stuck with an all–inclusive fare. Mission statement was
revised to highlight customer

At Chicago Midway Airport ( Mdw ) Capacity And Traffic...
In this case study, I will be looking at Chicago Midway Airport, (MDW) capacity and congestion.
Midway Airport is one of Southwest Airline's bases across the country. Southwest does not operate
hubs nor point–to–point schedule network per se but operates a linear network which is a hybrid of a
point to point and hubs and spoke. Southwest bases are located in Dallas –
Love Field Airport (DAL), Phoenix Sky Harbor International Airport (PHX), Houston – Hobby
International Airport (HOU), Chicago Midway Airport (MDW), Las Vegas McCarran
International Airport (LAS), and Baltimore Washington International Airport, (BWI). On this paper,
I will be discussing the followings; The problem, including the cause and effect, Midway
Airport demand as it relates to the current capacity, what is generating the demand, what is historical
growth and trend, What level of growth Is the Federal Aviation Administration (FAA) predicting,
how will Midway Airport accommodate this predicted growth, I will discuss possible solutions or
resolutions, and conclusion
Introduction
The problem
Capacity by definition is the maximum amount that something can hold, and in the case of airport
capacity, it can be looked at as a number of resources, land space for example, available to the
airport for possible expansion if necessary. Lack of capacity for expansion will lead to congestion,
and the resultant problem can be unpleasant. According to FAA data, during weather or air traffic
control delays, 12 passengers

History & Background of Southwest Airlines
Southwest Airlines
Cindy Carbaugh
Embry Riddle Aeronautical University
Abstract
According to section 1.07 of the APA Publication Manual (2001), Ã¢â‚¬Å"An abstract is a brief,
comprehensive summary of the contents of the article; it allows readers to survey the contents of an
article quickly, and like a title, it enables abstracting and information services to index and retrieve
articlesÃ¢â‚¬Â (p. 12).
.
TABLE OF CONTENTS
ABSTRACT ii
Chapter
I INTRODUCTION History & Background 1 II ANALYSIS OF CURRENT OPERATIONS The
Statements 4 Fleet Composition 4 Hub ... Show more content on Helpwriting.net ...
Louis from Love Field.
Southwest is the largest domestic carrier in the United States with the corporate headquarters located
at Love Field, Texas. November 1, 2009, Southwest flew to 68 cities in 35 states, with 438 nonstop
city pairs with more than 3,300 flights a day.
CHAPTER II
ANALYSIS OF CURRENT OPERATIONS
The Statements
The Mission Statement for Southwest Airlines is, Ã¢â‚¬Å"Dedication to the highest quality of
customer service delivered with a sense of warmth, friendliness, individual pride and company
spiritÃ¢â‚¬Â ( ). The Vision Statement is, Ã¢â‚¬Å"to provide the best service and lowest fares to
the short haul, frequent flying, point–to–point, and non–interlining travelerÃ¢â‚¬Â ( ).
Fleet Composition
Southwest presently operates 544 Boeing 737Ã¢â‚¬â„¢s aircraft, including 737–300 (181), 737–500
(35), 737–700 (338) ( ). In addition, 75% of the aircraft owned or capital leases and the remainder
are operating leases. The future orders Southwest has with Boeing include 104 aircraft orders, 62
options and 54 purchase rights.
The use of Boeing 737 series of aircraft helps Southwest reduce maintenance costs, costs of
replacement parts, and cost of parts inventories. Southwest maintains four maintenance centers:

Dallas Love Field, Houston Hobby, Phoenix Sky Harbor and Chicago Midway.
Hub Activity
Southwest only major airline that uses regional point–to–point

Southwest Case
Case #6–0031
Enhancing Service at Southwest Airlines
Gary Kelly clicked the "DING" icon and smiled as the laptop screen filled with the familiar
Southwest Airlines website. "More peanuts?" the flight attendant poked him with a smile.
Kelly looked up and pointed to his screen. "The internet at 30,000 feet–that goes great with
peanuts!" Scarcely five years at the helm of Southwest Air, Kelly was navigating the highflying
airline through the biggest crisis in its 38 years of service. By focusing on simplicity and keeping
cost low, Southwest had posted profits in every year for over three decades and had grown to be the
fifth largest U.S. carrier. It had even logged a 12% increase in revenue in 2008 as the U.S. plunged
into recession. But the ... Show more content on Helpwriting.net ...
Beyond its value, many customers enjoyed Southwest's playful culture. With jokes and songs, its
casually dressed flight attendants entertained as they welcomed customers aboard, reviewed safety
instructions, and served snacks.
Marketing
Southwest's marketing positioned the airline as fun, with low prices that allowed frequent,
convenient travel. From the beginning, its advertising was playful, often poking fun at the
competition and emphasizing its low–price and convenience (see Exhibit 2).
Year after year, Southwest steadily expanded its network, entering new markets with a predictable
impact on customers and competitors–referred to by analysts as the "Southwest effect." The
company would identify markets that appeared underserved and overpriced. To keep costs low and
avoid the harshest competition, it focused much of its early expansion on medium–sized cities and
secondary airports of major cities. Through heavy advertising and low introductory fares, it would
immediately initiate a price war with incumbent carriers, stimulating overall market demand. Often
the introductory fares would be 50% less than existing fares in that market and would be
competitive with bus fares and the cost of driving.
The low fares would grow the overall demand at that airport, which Southwest would fill through
further expansion. Typically Southwest would enter the new city with at least 10 flights operating
from two gates and quickly

Southwest Flight 1248
Some of the witnesses did not realize what was actually happening such as; "we thought it was an
automobile accident and we looked out the window and we saw the tail section of a Southwest
airliner laying across the street" (ASN, 2007). Further, witnesses also reported that "people were
running and ambulances were coming down the street" (ASN, 2007). The witness reports for the
accident of flight 1248 were not a significant source of the investigation. Findings. "The NTSB
made 23 findings relative to this accident, discussing crew qualifications, use of reverse thrust, use
of automatic brakes, landing conditions, landing surface condition guidance, and Engineering
Materials Arresting System (EMAS)" (FAA, 2005). Probable Cause "The National Transportation
Safety Board (NTSB) determined that the probable cause of the accident was the pilots' failure to
use available reverse thrust in a timely manner to safely slow or stop the airplane after landing,
which resulted in a runway overrun. This failure occurred because the pilots' first experience and
lack of familiarity with the airplane's autobrake system distracted them from using reverse thrust
during the challenging landing" (FAA, 2005). According to the NTSB report of accident flight 1248,
there were safety ... Show more content on Helpwriting.net ...
"The Safety Board concludes that the pilots' first use of the airplane's autobrake system during a
challenging landing situation led to the pilots' distraction from the otherwise routine task of
deploying the thrust reversers promptly after touchdown" (NTSB, 2007). Therefore, if the pilots had
been "presented with stopping margins associated with the input winds or had known that the
stopping margins calculated by the OPC for the 737–700 already assumed credit for the use of thrust
reversers, the pilots may have elected to divert" (NTSB,

Labor Relations: Southwest's Current Issues
Current Issues
Despite Southwest's long standing reputation as an employer who makes their employees and
customers happy, there have been storms brewing in the company's labor relations and customer
relations sector. As was mentioned before, Southwest recently acquired AirTran Airways and
revealed plans to take its already successful domestic business international with flights to Mexico
and the Caribbean (Martin, 2014). This organizational restructuring is causing Southwest to have
what Time Magazine's Brad Tuttle calls an "identity crisis" for the airline whose new advertisements
have removed the humor they are famous for and the messages of "bags fly free" from commercials.
Bob Jordan, a Southwest executive, explained the change as a ... Show more content on
Helpwriting.net ...
Another reason the airlines' employees disagree about adding seasonal workers is because
Southwest is also in another contract negotiation that may mean freezing pay scales to prevent
company lay–offs. It seems unfair to add more employees who will also be looking for a piece of the
monetary pie. These labor relations issues are new to Southwest, and for the first time the company's
problems, and not their great customer service, are putting them in the spotlight. To overcome this,
the company will need to tread gently and find ways to successfully negotiate with their unions
(Maher, 2014).
Potential ways to manage and influence relationships to benefit all
The success of Southwest Airline and their substantial growth are unquestionable, despite some of
their recent setbacks, and they are even used as an example in American business colleges as one of
the best organizations to work for. They have been often praised for their culture of going the extra
mile for their employees and customers; and consequently they have a series of unions which
historically they have had good relations with. As previously discussed in actuality southwest is
having some internal disputes over the new union contracts and this is causing turmoil within the
company (Maxon, 2014).
These current issues they are facing

Airport Offers Similar Vip Services And Facilities At O '...
the past five years. Midway airport offers similar VIP services and facilities to that of O'Hare
Airport. Alternate options to commercial travel from O'Hare or Midway Airport are available
through the use of the Fixed Base Operators support. Signature Flight Support is a FBO who
services both O'Hare Airport and Chicago's Midway Airport. The company offers a wide range of
services geared toward corporate and private jets. The support includes runway support, flight
planning, fueling, security, and meeting and lounge facilities ("Chicago Midway Intl,").
For the purpose of this mission, the principal will fly FBO from Chicago to Domodedovo Airport,
Moscow, Russia. The flight is approximately 12 hours in duration. Domodedovo Airport ... Show
more content on Helpwriting.net ...
The principal's primary mode of transportation while in Izhevsk will be private car. The car will be
acquired through a reputable company, known by the principal's business contacts in Russia and
cleared by the protection team during the advance. To ensure the continued safety, EP personnel will
search the vehicle prior to acquisition and before each use for any signs of tampering, mechanical
issues or foul play intended to hinder the use of the vehicle or harm the principal. Global Positioning
Systems (GPS) will only be utilized in extreme cases and up–to–date paper maps will be accessible
inside the vehicle. The advance established primary and alternate routes of travel. The principal will
leave Izhevsk Airport and travel to his/her hotel. The Park Inn Izhevsk, Borodina Str., 25, Izhevsk,
Udmurt Republic 426057, contact (866)599–6674 from the U.S. or international +7 341 293–00–10,
is located in the heart of Ishevsk within walking distance to may tourist attractions. The hotel
features a restaurant, indoor pool and a bar/lounge. The hotel rooms include satellite television,
complimentary wireless and hard wired internet access and air

Ryan Funeral Home Case Study
RYAN FUNERAL HOME CASE
INTRODUCTION
On a warm Chicago evening in August 2005, Regina Ryan leaned back in an overstuffed armchair in
her brightly lit apartment above Ryan Funeral Home. Seventy–five years old and a widow, Regina
smiled as she looked at the sons and daughters gathered before her: Maureen, Patrick, Sean,
Brendan, Conner, and Siobhan.
Finally she spoke: "Your father was proud to own his own funeral home. He built this from nothing
to what it is today. By serving local families so well, the name Ryan Funeral Home has come to
mean compassion, integrity, and quality to those in this area. Reputation is everything in the funeral
business.
"He's gone now, and I must decide what's to become of all this. I always ... Show more content on
Helpwriting.net ...
Until the 1970's, funeral directors used what was called all inclusive pricing, which meant that
families paid one price for most elements of the funeral. The elements included: the casket, removal
of the deceased from the place of death, embalming, dressing, application of cosmetics and place in
the casket, arrangement conference with funeral director, two nights of visitation (also known as the
wake) at the funeral home, directing the funeral, and the use of automotive fleet (including hearse
and limousine) to transport family and the deceased to the church and/or the cemetery, and the
register book, memorial folders, and acknowledgement cards. The elements of the funeral that were
excluded from this all inclusive price were the grave, flowers, the opening and closing of the grave,
the burial vault, the honorarium for the clergyman, and the grave maker.
There have been tremendous changes over the past few decades as a result of FTC mandated
changes in funeral service pricing, changes in consumer preferences, and consolidation of funeral
service providers. Beginning in 1984, the FTC required funeral homes to provide consumers with a
general price list (See exhibit #1) which breaks down the prices of each element of the funeral. For
example, instead of charging one price of say $9,000 for all the merchandise and services listed
above, the funeral home must break the charge down into elements, such as $3,450 for the casket,
$540

Uber Executive Summary
Executive Summary Uber is an App–Powered on–demand car service provider for smart phones.
Notwithstanding its very unique name, investors have begun to take note of Uber during the past
year as it has stolen market share from traditional transportation companies. We will analyze the
value proposition of its technology and examine the differentiation Uber creates to stay ahead of
both potential competition and the various cab laws and regulations across the United States and
Europe. Based upon this analysis, we will provide detail to investors about various strategic choices
the company should pursue in both the short and long–term. We will address the short–term
roadblocks of government regulation as well as what future ... Show more content on
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Taxi and limousine restrictions are largely accomplished on an international basis through use of
strictly controlled taxi medallion policies that fluctuate by region. First introduced in New York City
in 1937, the taxi medallion license was intended to govern the volume of taxis entering the New
York boroughs while creating stability in the economics of taxi fares. The original price of a NYC
taxi medallion in 1937 was $1011. Since that time, the taxi medallion value in NYC has continued
to grow rapidly over the years surpassing even the Dow Jones industrial average and the cost of oil.
As recently as December 2011, two medallions auctioned in New York for over $1 million, and
economists predict the value will continue to rise as taxi demand remains constant12. The taxi
medallion policy is far from a New York phenomenon, and today is just as common of a practice in
major US taxi markets such as Chicago, Washington D.C and San Fracisco, and internationally in
Paris and London. The thrust of the controversy facing Uber is whether the legal definition of a taxi
and limousine includes an operator such as Uber that provides a reservation arrangement service to
customers. Kalanick defends it's business practices having announced, "Uber does not employ cars
and drivers...those companies and their drivers, he says, are required by contract to have all the
requisite licenses, registrations and insurance

Best Med Pharmacy Case Study
Best Meds Pharmacy located in Omaha, Nebraska is looking to expand into other Midwest business
markets. This company has had expediential growth over the last fiscal year and wants to continue
its business plan and will be testing other locations for prosperity. The owner of this company is
researching three possible cities for the best option of new site. The owner prefers locations with
shipping capabilities, areas that support organic alternatives, and competition locations.
Problem Statement
The purpose of this proposal is to identify the next location for the company Best Med Pharmacy.
The recommendation of the new location will be presented to the Owners of the company as well as
the CFO and CEO. The proposal will cover the issues of cost, competition, shipping and receiving
capabilities and demographic. ... Show more content on Helpwriting.net ...
It will start with the city of Des Moines and be followed by Chicago and finally Kansas City.
Evaluation of Des Moines
Des Moines is an up and coming city located in the heart of Iowa it has two major Interstate roads
travelling thru it and is considered a stopping station for travelers. It has a population of around
200,000 and has a booming economy.
The location found to compare with other cities is in the up and coming neighborhood of East
Village, near downtown it is filled with young professional's new families and a sub–culture of
trendy modern shops. The address of the location is 601 E. Locust St. Des Moines, IA 50309. It is
retail front location that has capability of a loading dock. The building boast store front windows
and is priced at $20–22 per square foot to rent. At this time it is my consensus that Best Med should
rent over buying as the initial research proved to be very costly. When testing a new market, it might
be advantageous to learn the city prior to such a purchase. The nearest location of a Pharmacy is the
Walgreens located eight miles

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