Factors that influence success and failure when buying an airline ticket Different managment styles. Comparison made by UCSG students Southwest Airlines Vs Tame airline case study

1. SOUTHWESTAIRLINES
Participants:
Josue Sabando
Tatiana Corral
Cristina Hualca
Jefferson Franco
Tutory grade: 9,5

2. At theUSA,SWA is positionedas the 2nd flight operator
of a single aircraft, 737 models, in the whole country
 SWA is one of the North
American companies
that operates in the
area of domestic
flights.
 Its main feature is that
its prices, as well as it
cost of operating, are
the lowest in the
American market,
offering standard
service with good
attention to the public
and its employees.
TARGET: for passengers of all social classes, since it does not
distinguish from the tourism or business class of the first class

3. REASONS
FOR 737
BOEING
 One of the main reasons why the company decided to acquire this
model to operate are related with the saving of money and to
create efficient ways of work.
The training levels of the crew decreased because the type of plane was the same and the dimensions were
certainly known, in addition to the fact that maintenance and operations on the ground became an easy task.

4. The latest reports for 2017 indicate that the company operates around 3900 to 4000 flights daily. Once again,
its strategy lies in lowering the cost of a ticket, reducing ticket expenses and selection of seats, taking into
consideration that only travels to short destinations.

6. Company short
history:
Southwest was
founded byTexas
businessman Rollin
King and lawyer
Herb Kelleher.
Nowadays, SWA has one of the lowest operating cost
structures in the domestic airline industry, enabling it to
offer the lowest and simplest fares while remaining
profitable.

7. Competitors:
Airlines with sufficiently
equipped fleets, such as
American Airlines, United
Airlines, Delta, Northwest,
among others.
This is also one of the reasons
why it has not could enter their
airlines in NewYork City or New
Jersey.
Low fares are found at the internet, starting with ticket prices from $100 and the
maximum value for a short trip is $300.

8.  Factors that influence people when buying a
ticket in SWA:
 Lower wages
 Single aircraft type
 SecondaryAirports
 Do not offer meals
 Short Hauls
 No transfers of luggage
 No first class
 Not assigning seats
By not assigning seats, Southwest can turn the airplanes quicker at the gate.

9. WORKFORCE They hire employees who embody their core
values, which they call the Southwest Way.

10. This value system consists of
three crucial elements:
1. The warrior spirit: everything that
is required to achieve excellence
2. A servant's heart: which means
putting others before yourself
3. Fun-luving attitude: not taking
yourself too seriously, enjoying work.
"Hire for attitude and train for skill" is a philosophy of SouthWest.

11. COMPARISON
 TAME , Aerial Line of Ecuador
 It is the largest Airline in the
Country, with Ecuadorian
flag.
 FOUNDATION: December 17,
1962.
 REGISTER NAME:
 Transporte Aéreo Militar
 Ecuatoriano.

12. CRISISOFTAME
That fall in their participation is
the product of several factors. One
of them is the cancellation of
routes since 2016.
Another one is Debt: At the end of
2015,Tame maintained a cumulative debt
with Petroecuador of USD 50 million in fuels,
plus another deficit of USD 175 million since
2012.

13. Cancellations
TAME had a big problem in the economic field so
their routes were not profitable and had to go to
the suspension of routes nationwide, the
unscheduled cancellation of flights and the delays
are operational and service problems that have
worsened since years to the state airlineTame.

14. DESTINATIONS
 Nationally: Nowadays there are connections
from Guayaquil, Quito and Galapagos, to
cities such as Cuenca, Manta, Salinas,
Esmeraldas, Loja, Lago Agrio, Coca, Santa
Rosa.
 The route linking Cuenca and Guayaquil was
also paralyzed, but it was resumed after
protests by productive sectors in the capital
of Azuay.
 Internationally, the airline has also suspended five
of its international routes since 2016: Sao Paulo,
Lima-Sao Paulo, Buenos Aires, Fort
Lauderdale and Havana.

16. Bibliography
https://espanol.southwest.com/
https://www.tame.com.ec/index.php/es/