Marketing automation must be implemented properly right from the beginning. In order to do so, you need to go through a four-phase strategic approach: - Real-time data tracking setup - Dynamic segmentation of your audience - Cross-channel engagement with personalised content & triggered messaging - Strategic automation of user journeys Going through all four steps is fundamental. If you don’t follow them, you risk failing at marketing automation.

1. MARKETING
AUTOMATION
www.alite-international.com
Introducing

2. Marketing automation
must be implemented
properly right from the
beginning.
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In order to do so, you
need to go through a
four-phase strategic
approach.

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Before you rush your
way into marketing
automation, consider:
When is the right time for
implementation?

5. “Your business can reach a phase where growth
cannot be scaled anymore without exponentially
scaling your human resources. This is the perfect
time to introduce the data & technology needed to
scale your business to a much greater extent than
possible to do so manually.”
Kristijan Arsov
Marketing Automation Manager
www.alite-international.com

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1
Once the timing is ideal,
proceed to successful
marketing automation
through these steps:

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REAL-TIME DATA
TRACKING SETUP
1

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DYNAMIC
SEGMENTATION
OF YOUR
AUDIENCE2

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CROSSCHANNEL
ENGAGEMENT WITH
PERSONALISED
CONTENT & TRIGGERED
MESSAGING
3

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STRATEGIC
AUTOMATION OF
USER JOURNEYS4

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Going through all four
steps is fundamental.
If you don’t follow
them, you risk failing at
marketing automation.

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Don’t risk.
Reach out.
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