Below we are sharing three of the top B2B marketing challenges in the industry. Overcoming challenges isn’t easy, but with the right approach, they’re easier to manage until you reach the wanted success. So, how do you overcome these three common challenges in the B2B marketing industry in order to optimize marketing activities?

1. 3 Common B2B
Marketing Challenges and
How to Overcome Them

2. In B2B marketing there are
many challenges that
marketers are faced with.
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Implementing the best
tactics can seem like a
rollercoaster, when trends
never stay the same.

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So, how do you overcome
these challenges and
optimize ROI?

5. CHALLENGE #1:
KEEPING THE TARGET
PROSPECTS ENGAGED
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Marketers often struggle with
cold leads and follow-ups don’t
change the situation.

6. SOLUTION:
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1. Include qualifying questions in
your inquiry
2. Engage prospects with web
retargeting
3. Learn the prospects’ pain points

7. CHALLENGE #2:
PROVING ROI FROM
MARKETING EFFORTS
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This is the 2nd reason why
decision-makers don’t approve
marketing expenditure.

8. SOLUTION:
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1. Define what KPIs to measure
2. Prepare monthly ROI reports for
each campaign
3. Modify the budget accordingly

9. CHALLENGE #3:
DEVELOPMENT OF
ACCOUNTBASED MARKETING
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It requires to narrow down the
prospects and to have a very
specific outreach.

10. SOLUTION:
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1. Identify the right target
2. Deliver personalized and
relevant content
3. Adjust the budget based on
results

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Having a strategic approach
towards challenges will help
you avoid future difficulties.

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Develop a clear strategy
where the road should
take you until you reach
the end goal.

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Struggling with B2B challenges?
We can help you overcome them.