August 21st – SCORE Broward : Marketing and Technology Platforms: What does this mean and how can they help small businesses be more successful?
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Technology That Can Help You Manage & Grow Your Business Our panel of experts will explore the vast world of technology systems, answer your questions and give you some ideas and take-a-ways you’ll love! Some of the topics that will be covered include: Marketing Tech: Paid search, SEO, Social Media, Web Dev Customer management Business performance reporting and analysis
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August 21st – SCORE Broward : Marketing and Technology Platforms: What does this mean and how can they help small businesses be more successful?
- 1. DREAM. DELIVER. ELEVATE. MARKETING AND TECHNOLOGY PLATFORMS: TECHNOLOGY THAT HELP YOU MANAGE AND GROW YOUR BUSINESS SCORE Broward August 2018
- 2. Today’s Agenda • The Small Business Website • Technology Platforms and Tools • Integrating Marketing and Technology • Analytics and Reporting
- 3. What is a Website (for small businesses)? “A website is a necessity for entrepreneurs, small businesses, home-based businesses, and anybody selling products or services.” - Forbes.com ● Mine Prospects ● Deploy Marketing ● Manage Leads ● Generate Sales ● Account Management ● Analysis and Reporting “When you are trying to get a potential client to know, like and trust you, their first impression of you is a backbone component.” - Business.com Your website should do the following for you:
- 4. The Technology Marketing System 1. Website 2. Customer Relationship Management (CRM) 3. Email Service Provider 4. Marketing Automation System 5. Simple Bookkeeping System 6. Dashboard Reporting / Analytics 6 Things Needed To Start A Digital Marketing Campaign:
- 5. Platforms, Tools, and Technologies To Consider Website Promote your service offerings Generate Leads Customer Relationship Management (CRM) Organize Tasks Between Sales, Marketing, and Account Management Email Service Provider Communicate with Prospects and Leads Push Marketing, Education Marketing Marketing Automation System Integrates the Sales, Marketing, and Reportings Systems Dashboard Reporting / Analytics Monitor KPIs needed to determine the real-time ROI of marketing efforts
- 6. Case Study: Integrating It All Website: Used to showcase your business and services AND TO channel visitors to initiate an inquiry. (Mining for Leads) CRM: Used to do everything else! If set up correctly, a CRM SHOULD work for you by processing tasks that helps to transition a prospect, to a lead, then to a customer. Dashboard: The place for monitoring the results of your marketing efforts (ROI)
- 7. The Integrated Marketing Process 1. The Website is the tool to promote your business. 1. Once a visitor Calls, Chats, Emails, or Submits a form on your website, the data is collected in real-time and transferred as a “lead” into the CRM system. 1. The CRM: a. Segments your prospects and leads b. Communicates with customers c. Manages next steps 4. The Email marketing system communicates and educates your prospects to keep them aware of your service offerings and success 4. Marketing Automation System: a. Nurtures the Leads b. Integrates sales, marketing, and reporting into 1 system and dashboard.
- 8. Dashboard Analytics and Reporting
- 9. What Does Reporting Look Like? Visual SEO and E-commerce Dashboard Concise visual data that compares previous years performance and that also represents the KPI’s above.
- 10. Thank you, DREAM. DELIVER. ELEVATE. Peter@PeakActivity.com @peterleshaw on Twitter Connect with me on Linkedin.com/In/PeterLeshaw