The Artificial Intelligence (AI) is a technology that enables the machines to think like humans. It will give a new dimension to how we humans will live our lives. However, there can be no parity in our thinking process with the machines.

1. Why Salesforce is Investing in Artificial Intelligence?
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2. cloud.analogy info@cloudanalogy.com +1(415)830-3899
The Artificial Intelligence (AI) is a technology that
enables the machines to think like humans. It will give a
new dimension to how we humans will live our lives.
However, there can be no parity in our thinking process
with the machines.

3. cloud.analogy info@cloudanalogy.com +1(415)830-3899
Salesforce has 150,000 clients and is no
exception as the company has quickly
embraced AI and machine learning. They
have offered an affordable solution with
machine learning, which would have
otherwise been an expensive proposition.
Salesforce has its Einstein platform as a
means of progressing with its policies on
AI.
What AI means for Salesforce?

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AI acts just like the tip of an iceberg, and
below the surface lies the dozens of data
scientists and engineers, with massive
amount of data that is extracted and prepared
, building models and integrating the
predictions with the CRM.
Salesforce Einstein is that solution, to face
the challenges by Salesforce, no worries for
the users. Einstein r=enables to work smarter
with Salesforce CRM.
Challenges of AI Technology and Salesforce

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The world’s # 1 CRM, Salesforce and IBM struck an alliance in 2018, to enable the
business to work smarter and make faster decisions. Salesforce could use IBM’s weather
data in the Lightning apps and IBM on the other hand build apps using the Salesforce
data.
Strategic Partnership between Salesforce and IBM

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Salesforce came up with Einstein as a
product in 2016. AI is used by Salesforce in
the search functionality of any instance and
at the same time Einstein uses scoring of
prospects, assessing the chances of closing
opportunities and also harness the power of
Einstein Analytics.
How Einstein Helps?

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Salesforce has crossed the cost-prohibitions of AI and came with Einstein’s
comprehensive AI solution to help your enterprise in the following ways:
● In Sales, it anticipates the next opportunity and exceeds customer expectations.
● In Marketing, it offers personalized customer experiences and predictive journeys.
● In Service, it can resolve issues with proactive services, anticipated cases.
● In IT, embedding intelligence and creating smarter apps for employees and
customers.
How Salesforce Uses AI ?

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Salesforce Uses Machine Learning in the following ways:
Sales - analyse information from email, calendars, and CRM data and proactively
recommending actions on best email response, ensuring to move a deal forward.
Service- automatically classifying cases and intelligently routing them to the appropriate
service agent.
Marketing- Intelligently scoring the likelihood of a customer to open an email, or even
subscribe to a newsletter, make a purchase decision.
Salesforce and Machine Learning

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