1. Kieran Owen’s production review
Describe the whole process
We was given a product for our advert so we gathered the team to come up with an idea for a
commercial with chosen lynx for our advert, we went on YouTube to get ideas for our advert. This gave
us inspiration for the ad.
Therewere four of us in the groupand we all had a role Owen, Arron was the camera men and me and
Neil were actors in the ad, we choose this through our strengths and weaknesses for who would be
suited for the right role in the group.
with the storyboard we took down our ideas and jotted them down and then drew te story on what we
thought the advert could look like and thought about making something interesting ,we had a lot of
ideas we took a vote on it to see which one was most popular we ended on picking something to do
with sports.
when we was filming the sports idea for the advert we had a problem with lighting the video was dark
we tried to add effects but we could not do anything cause of this set back we came up with an new
idea where we would use sex appeal, with the filming we also had a problem the camera footage was
blurred editing did not work ether with the third recording we used the same ides for sex appeal this
recording turned out good.
The advertisement techniques what was used were sex appealpromise and benefit when we watch
other lynx advert we saw these advertising techniques we also used these to get more views on our
advert and likes.
I used adobe premiere to edit my advert using lots of effects such as shades,tint,pics,ect .with these
effects my video my video turned out very well.my advert was very convincing to the viewers.
The idea I used for the print advert was to use a celebrity in the image and insert an image of lynx to
look like the celebrity was advertising my product; the celebrity I used was Beyoncé because she is an
icon to the public.
For my print advert I used Photoshop to edit he photo hat I took from the internet and then took
another image and inserted it to make my print advert.
We thought the suitable programme that we should use is Photoshop because we know how to use it
and its looks professional for an advert.
We used the techniques and what we wanted to make the viewers of the print advert to hopefully make
them buy he product.
We had different task tis time for this group had to make a radio commercial on our own to a certain
audience so I thought to use durex for my radio advert.
we used reaper to make my radio ad to make it more humorous and good for people who is listening to
my ad, I first write a script and ten read it out into a recorder on reaper in edit it by changing the tone
and backing music making the voices deeper downloaded some sound effects to add more humour.
i have learnt a lot of techniques and using comedy will improve the ad by a lot more laughs get more
views and likes with this making adverts has been very enjoyable. I also learnt how to use premier,
Photoshop and learnt how to edit stuff and use the system and also helped me by expanding my
knowledge about using the system.
I was helped out when I was struggling with stuff it took a while to get used to the software and
equipment the group was very helpful and we go through it with help of the tutors we all help each
over out most of us had strength and weakness.
If I had to the whole project again I would improve on something that I did especially I had a bit of
knowledge on how to use the equipment like for example I could improve on my premier, Photoshop
and reaper I could probably make it a lot more better since I know quite more about it.