Media evaluation

1. What kind of media
institution might distribute
our product?
Kieran Chan

2. What is film distribution ?
o Film distribution describes everything that goes on through out
making the movie and people watching in cinemas, TV, DVD or via
their phone.
o Distribution involves all the deals done to get the film shown
including promotion.
What does it involve?
o Including legal rights to show a film.
o Distribution is about releasing and sustaining the film in the market.
o Marketing and releasing film.
o Marketing and distribution of prints/files to cinema.
o Marketing and distribution of DVD/Blue ray to stores.

3. Why is it important?
o Distribution is the third part if the whole process and is arguably the
most important. This is where the film is released and you could say
where it actually comes into action.
o Whoever the distributor is whether you do it yourselves, or you hire
another company to do it is crucial that its good because when you
distribute it you need to make sure all the supermarkets have their
copies to sell and you have to get your film into cinemas.
o For example Warner Brothers who is vertically integrated, they have
bought out smaller companies to work for their needs. Warner Bros
distribute their own films which means it is cheaper as you could
advertise without paying a fee as you own it.

4. What companies might be able to
distribute our film?
Metrodome is the first company which could possibly
distribute our film. They have distributed films like Shifty
and The Guvnors. The films they have distributed is films
with a similar genre to ours, as they have distributed films
like Shifty and The Guvnors , they will know how to market
them. They focus on a niche market in my opinion because
they aren’t a dominating film distributor. To be fair they
don’t just focus on one genre they have a variety.
Metrodome has only distributed around 250 films whereas
others would reach 500 or more.

5. • The second company who could possibly distribute our company is Revolver
entertainment. They have distributed Kidulthood, Original gangster and The
Kray twins. They are a company who have films with the genre Gritty
drama, Action and horror. Our film is similar to Kidulthood which makes me
sure that Revolver entertainment and distribute our film. Revolver exploits
its catalogue on a variety of platforms including digital rentals and sales,
subscription on-demand services, cable VOD channels, and major retailers
across North America. With this multi-tiered release strategy, Revolver is
equipped to maximize the exposure of its catalogue, and bring fans of
independent film exactly what they are looking for.

6. Why have you chose
these companies?
• I have chose these companies because they are quite
small distributors but they cater for our needs. It would be
cheaper to use them than a bigger company but from the
films they have distributed I feel that they have a good
amount of experience to distribute our film. It would be
easy for them as they have distributed films which link to
the genres which feature in our opening. We have aspects
of gritty dramas and action. They have had good
advertisement ideas and could help reach our target
audience.

7. What kind of distribution
would we like them to do?
• I would like them to create a viral campaign about our
film, like Shifty create Business cards as they are cheap
and you can buy in bundles, Emails which is another tool
that is free. As we don’t have a big budget we have to use
these techniques. We want them to have our film in the
supermarkets, cinema and also we want them to create a
website for our film and also depending on budgets we
could create some T-shirts.