Measures of Dispersion and Variability: Range, QD, AD and SD
Media issues 10032015-all_en
1. Review Quality & Coverage Of Information On
FLEGT/VPA & Related Issues Available Online
From 1/2010-10/2014 Vol.1+2
CED – ced.edu.vn
2. Contents
Objectives and methodologies
Overview of online media coverage on
FLEGT - VPA and related issues
Areas for improvements & Challenges
Recommendations for improving
quality and coverage of FLEGT-VPA
and related issues
1/2010-10/2014 - CED Nguồn
http://flegtvpa.com
4. Objectives Of The Review
• The purpose of this review is to
evaluate the quality and coverage
of FLEGT / VPA ad related issues
to-date to make
recommendations for
improvements in the future.
• Provide an insight about the
reporting of FLEGT-VPA on online
newspapers/media outlets
• Detect problems / challenges
preventing current
communication in meeting its full
potentials
• Locating the quoted sources, the
pseudonym, and the style and
quality of quoting information
• Making recommendations for
improving the quality of
communication about FLEGT-VPA
and related issues
FLEGT-VPA online từ 1/2010-10/2014 - Vũ
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5. Methodologies
• Searched and documented
available online news articles on
the topic of FLEGT - VPA from
2010-10/2014
• Used major search engines
popular in Vietnam (Google, Bing,
...)
• Searched and documented on all
available articles on FLEGT-VPA
during 2010-2014 and stored
them in a database.
Identified original articles/news
meeting a set criteria (see
criteria) and news for further
analysis
• Overall review of the quality of
information to identify
inconsistencies, confusion,
misunderstanding, technical
terms and jargons (with
evidences and case studies)
• Analysis of the information
cited and the articles using
citations
• Findings and
recommendations
• Expert consultations
• Published the review findings
and recommendations
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6. Criteria
• The articles are all original, posted on
electronic media agencies or online
newspapers
• Articles contain the relevant keyword
phrases “FLEGT" “VPA" " VIETNAM”
• They are classified by source, amount,
quality and frequency of citations of the
title
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7. Limitations of the methods used
• The information may be incomplete as it only applies to
electronic media and some old articles that are no longer
stored online.
• Google automatically removes duplicate results
• Google personalizes search results to suit the user
• Articles and news have not been reviewed and analyzed in-
depth by experts on forestry, forest management... (in
reality there are also not many articles and reportage
focusing on these topics exclusively)
• Expert review is needed to assess the quality of quotations
and sources used
• Many articles do not indicate the sources cited
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8. Solutions
• Use Chrome browser in Incognito mode (Ctrl + Shift +
N) to prevent Google saving your browsing history
• Conduct advanced searches according to time, place,…
• Continue searching, storing and updating results
regularly
• Save articles found in PDF format for further analysis
• Peer review and consult experts on forest law
enforcements, governance and related issues for
content and quality review.
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9. Tools
• Chrome browser, Excel, PDF, Word
• Search engines: mainly Google and Bing
• Expert evaluation errors, false, misleading
(misunderstanding / confusing / error = MCE
factor)
• …
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11. Main Findings
• Communications from various sources (news,
articles online... )
• Increasing trends, peaks are in March, August,
November; in February, July, October 2014
(posted around negotiation events)
• The most relevant articles were in
Vietnamplus, Nongnghiep, The Saigon Times,
and Bao Haiquan
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12. Main Findings
Majority ( 77 % ) of cited sources are men
Some experts are very much exploited in many
citations (standard ratio/cite high)
To date, the CED need assessment report has
been cited six times and has covered eight
issues/findings highlighted in the report
(Annex 1)
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13. Overall Reporting & Coverage
On The FLEGT-VPA
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2010 2011 2012 2013 2014
Npo 6 20 26 37 27
Sn 0 2 4 8 7
Gov 9 8 13 9 9
Cty 7 4 6 7 12
Báo 6 18 9 18 116
0
30
60
90
120
150
180
Post/Articles/News 422 articles ( original / copy ) on FLEGT - VPA (online )
There are many sources (news, online articles)
Months of 2,3,8 and 11 often have many stories
As of 10/2014 there were 73/116 original articles reporting on FLEGT / VPA ; 37% of
them have further posted on other online sources or newspapers
2014 has seen the number of news articles almost double compared to 4 years ago (due
to new projects launched)
14. Main News Resources/ Articles
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The main sources are from NPO‘s
and Online media, which is
double the amount of other
sources (governments, corporate
websites, and social networks,…)
FLEGT VPA is covered by 8 main
subjects/ column (see figure on
the right)
There are few articles and news
published under environment
and natural resources
topics/column
Online medias
43%
Company
website
9%
Goverment
12%
Social network
6%
Non profit org
30%
Major online news of FLEGT/VPA in
Vietnam
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
18 media/8 sectors
15. Statistics Of Online Newspapers Reporting
On FLEGT-VPA
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6
15
6 7
35
0
10
20
30
40
2010 2011 2012 2013 2014
73 original articles during 3/2010-28/10/2014
about FLEGT/VPA
The trend is increasing: in the
first ten months of 2014, the
number of news and articles is
1.4 times higher the total
number of news and articles
in the past 4 years before Jan
2014 (42/31).
Peaks : March, August, Nov.
And February, July, October in
2014...
16. Statistics Of Online Newspapers Reporting
On FLEGT-VPA
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0
2
4
6
8
10
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Posts per day
2014
2013
2012
2011
2010
From the graphs, it can be seen that:
The days 1-3 , 15 and 25 had regular
monthly posts
Monday 5th had frequent posts
8h - 10h and 15h has more posts
2014 saw many articles on 18,19,25
0
2
4
6
8
10
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24
Posts per 24 hours
2014
2013
2012
2011
2010
0
2
4
6
8
10
12
14
16
18
Mon Tue Wed Thu Fri Sat Sun
Posts per weekdays
2014
2013
2012
2011
2010
17. The Online Newspaper Having The Most
Articles Related To FLEGT-VPA
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Vietnamplus, nongnghiep,
thesaigontimes, baohaiquan are
newspaper agencies that are
uploading the most news
Some newspaper agencies like
biz forum (DDDN) and Goviet
have not had articles yet (or have
articles that could not be located)
about this topic despite their
relevance to this topic.
Others who have a high number
of readers, such as Dantri,
Vnexpress and Tuoitre, have only
provided a small amount of
articles/news.
0 1 2 3 4 5 6
vtv.vn
goviet
dddn.com.vn
thoibaokinhdoanh.vn
sggp.org.vn
vietnamnews.vn
dangcongsan.vn
dantri.com.vn
vanhien.vn
baodautu.vn
vov.vn
baodientu.chinhphu.vn
nhandan.com.vn
ven.vn
baohaiquan.vn
thesaigontimes.vn
nongnghiep.vn
vietnamplus.vn
Number of posts per media about FLEGT/VPA
18. Gender Ratio In Sources Cited
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Male
79
77%
Female
24
23%
Proportion Of Each Gender
19. Sources/Experts Most Commonly Cited
• Ha Cong Tuan , Nguyen Ton Quyen , Nguyen Tuong Van , Franz Jessenm Giulana Torta….. are
the main source citations
• Ha Cong Tuan , Nguyen Ton Quyen , Nguyen Tuong Van have the highest number of citations
• Pham Phu Thong and Christian Schriver have had the highest amount of exploitation
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0
5
10
15
20
25
30
35
Ha Cong
Tuan
Nguyen
Ton Quyen
Nguyen
Tuong Van
Franz
Jessen
Giullana
Torta
Huynh Van
Hanh
Nguyen Ba
Ngai
Vu Thi Bich
Hop
Nguyen Thi
Thu Trang
Nguyen
Van Thu
To Xuan
Phuc
Christian
Schriver
Pham Phu
Thong
Hugo
Maria
Schally
Vo Dai Hai
Number of quotations of experts # quotations
# informations
% rate
20. Pseudonyms Commonly Quoted
• The pseudonyms Do Huong, Ngoc Dung , Le Kim Lien… are quoted
the most
• The pseudonym Viet Nguyen, Nguyen Luong Bang , Le Kim Lien , are
highly exploited for information on each quote
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0
1
2
3
4
5
6
7
Do Huong Ngoc Dung Le Kim Lien Nguyen
Hang
Thanh Vu Ngoc Hung Luong Bang Thuy Lien Viet
Nguyen
Mai Thanh Thu Huong Viet Hien Doan Hien Lan Ngoc
Number of quotes per pseudonym
# posts
# infomations
% rate
21. The Most Commonly Cited Articles
• The “Doanh nghiệp Xk gỗ ở Viet Nam ngại khó với đạo luật Flegt ở Eu - Báo đầu tư”, “Chứng nhận Flegt doanh
nghiệp gỗ không thể làm ngơ” and “Wood-product industry faces stricter regulations on exports” articles are the
most quoted
• “Vpa thích ứng với yêu cầu mới” and “Trồng rừng theo chứng chỉ FSC gia nhập” had the highest quote ratio
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0
1
2
3
4
5
6
7
Number of citations per article
# citations
# info/cite/post
% rate
22. Quotes
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• chinhphu.vn ; vietnamplus.vn , thesaigontimes.vn , vov.vn , nongnghiep.vn have the most amount of citations
• chinhphu.vn , thoibaokinhdoanh.vn , ven.vn , baoquangnam.com.vn have been exploited the most, having the
greatest proportion of quotes
0
2
4
6
8
10
12
Number of Quotes
# quotations # infomations per quote rate of information per quote # people quotes
24. Main Findings
• Areas that need to be improved (defaults,
inaccuracy, confusion, misunderstanding)
• VietnamPlus , nongnghiepvietnam , VOV provided
the most accurate news
• Some issues objectively related to the prolong
negotiation process, and so the terms used have
changed. However, some areas can be improved
within internal review processes of the media.
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25. Some Common Mistakes –
Typical Areas Need To Be Improved
Using many acronyms / abbreviations without spelling out
Spelling and grammatical errors / Spelling mistakes , grammar,… lack
of proper internal review and edit.
Inaccuracy and inconsistency when using terminology and when
explaining technical terms
Inaccurate data and information cited and/or cited without sources
of references
Data/information is not updated or inaccurate data
Incorrect referencing as wrong:
name and title of citations
names of organizations
name or job title of person referred
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26. Evaluation of Online Media About FLEGT-VPA
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•Baocongthuong,
baohaiquan, baodautu
have quite a few articles
which need to be
improved
•Vietnamplus,
nongnghiepvietnam,
vov make up the least
proportion of online
articles being essential
to be improved.
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Accuracy per online media
Errors
Posts
27. Abbreviations Not Explained
Example of Abbreviations not being explained. DN, SXCBG , …
should be spelt out fully first, then use abbreviations afterwards
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28. Spelling and Grammar
• The spelling and grammar is not carefully edited
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29. Inconsistencies & Inaccuracies With
Terminology
Terminology is inaccurate and not consistently used – even in the
same article
For example, when using “VPA / FLEGT”, it could be written as
“FLEGT-VPA”, “FLEGT PVA”.“PVA/FLEGT”, “VPA-FLEGT”…
Using “Voluntary Partnership Agreements” instead of
“Voluntary Partnership Agreement”
Using “EU Regulations on Timber” or “EU Timber Regulation”
“System for the Legality of Timber (TLAS)”, “System for Legal
Timber (TLAS)”, “Timber Legality System (TLAS)”, “System of
Timber Legality Verification”…
“FLEGT certificate”, “Certified FLEGT license”…
LAS or TLAS? FLEG and FLEGT, or FLEG-T?
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31. Lack Of Comprehensibility
Or Inaccurate Reporting Issues
For example, the interpretation of the content of the
VPA, FLEGT or EUTR is sometimes inaccurate and
inconsistent
Wrong interpretations of VPA requirements may result
in businesses being confused which will not allow them
to understand the requirements fully
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34. Data is not updated, or is inaccurate
For example:
media reports on wood report on 3500 enterprises, in
comparison to newspapers articles where 4000
enterprises are reported
Newspapers reports there focus on 27 EU countries when
there are 28
Press reports that there are over 100 exporting countries
in the world, but they have also reported there are over
120
According to VPA , only 115 PLU need FLEGT license, so do
the remaining 100 PLU have to be as accountable?
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38. Quality of the source quoted
• Quote/cite more and do more reviews of the information to
get a higher quality rating
FLEGT-VPA online từ 1/2010-10/2014 - Vũ
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0
5
10
15
20
25
30
35
HàCôngTuấn
NguyễnTônQuyền
NguyễnTườngVân
TSFranzJessen
HuỳnhVănHạnh
GiullanaTorta
NguyễnBáNgãi
NguyễnVănThụ
VũThịBíchHợp
NguyễnThịThuTrang
HứaĐứcNhị
TôXuânPhúc
HugoMariaSchally
VũAnhMinh
Jarawat…
VincentvandenBerk
CheahKamHuan
TanSriBernard…
DươngQuangThông
TrầnKimLong
Khampout…
HansFranhammer
HansFarnhammer
NguyễnThànhChung
NguyễnAnĐiềm
VoDaiHai
HaCongTuan
VõĐạiHải
Thongphanh…
Jong-haBae
NguyễnMạnhDũng
PhạmThuHằng
TôKimLiên
NguyễnThuTrang
LêVănLương
NgôVănTổng
TrịnhQuốcĐạt
TạVănQuả
PhạmPhúThông
ChristianSchriver
Quality Rating
Số lần trích dẫn Số ý được trích dẫn M/C/E
39. Quality of The Source Quoted
• Hà Công Tuấn, Nguyễn Tôn Quyền, Nguyễn Tường
Vân, Franz Jessen had good quality citations
FLEGT-VPA online từ 1/2010-10/2014 - Vũ
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0
0.2
0.4
0.6
0.8
1
1.2
HàCôngTuấn
NguyễnTônQuyền
NguyễnTườngVân
TSFranzJessen
HuỳnhVănHạnh
GiullanaTorta
NguyễnBáNgãi
NguyễnVănThụ
VũThịBíchHợp
NguyễnThịThuTrang
HứaĐứcNhị
TôXuânPhúc
HugoMariaSchally
VũAnhMinh
JarawatTangkijngamwong
VincentvandenBerk
CheahKamHuan
TanSriBernardDompok
DươngQuangThông
TrầnKimLong
KhampoutPhadanouvong
HansFranhammer
HansFarnhammer
NguyễnThànhChung
NguyễnAnĐiềm
VoDaiHai
HaCongTuan
VõĐạiHải
ThongphanhRatanalangsly
Jong-haBae
NguyễnMạnhDũng
PhạmThuHằng
TôKimLiên
NguyễnThuTrang
LêVănLương
NgôVănTổng
TrịnhQuốcĐạt
TạVănQuả
PhạmPhúThông
ChristianSchriver
Quality of Quote
%#trích
%#ý được trích
40. Quality of Citations of Pseudonyms
• Luong Bang and Do Huong need to improve
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0
1
2
3
4
5
6
7
ĐỗHương
NgọcDung
LêKimLiên
NguyễnHằng
ThanhVũ
NgọcHùng
LươngBằng
ThùyLiên
ViệtNguyễn
MaiThanh
VũTrọng
Vănphúc
ThúyNga
VũĐìnhThung
BíchHồng
PhạmThái
ThanhSơn
QuỳnhHoa
NguyễnThị…
ThuHường
ThanhThanh
ViếtHiền
NguyễnAn
HuyềnBảo
L.Quỳnh
LanNgọc
DoãnHiền
ViệtHà
HoàngAnh
TrungLộ
Ng.Hương
NguyễnTiến…
LêÁi-ĐỗQuỳnh
HuyThắng
QuỳnhChi
HảiVân
NamKhánh
ThuyThủy
CTVThùyAnh
LinhMỹ
NgọcBích
Problems in citation per pseudonym
Số lần tiến hành trích dẫn Số ý được trích dẫn M/C/E
41. Quality Of Citations Of Pseudonyms
• Luong Bang quoted the highest, so should improve
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0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
ĐỗHương
NgọcDung
LêKimLiên
NguyễnHằng
ThanhVũ
NgọcHùng
LươngBằng
ThùyLiên
ViệtNguyễn
MaiThanh
VũTrọng
Vănphúc
ThúyNga
VũĐìnhThung
BíchHồng
PhạmThái
ThanhSơn
QuỳnhHoa
NguyễnThịQuỳnh
ThuHường
ThanhThanh
ViếtHiền
NguyễnAn
HuyềnBảo
L.Quỳnh
LanNgọc
DoãnHiền
ViệtHà
HoàngAnh
TrungLộ
Ng.Hương
NguyễnTiếnDũng
LêÁi-ĐỗQuỳnh
HuyThắng
QuỳnhChi
HảiVân
NamKhánh
ThuyThủy
CTVThùyAnh
LinhMỹ
NgọcBích
The rate of issues quoted per pseudonym
%#trích
%#ý được trích
42. Quality Of Citations In The Article
• ‘Doanh nghiep Xk gỗ ở Việt Nam ngại khó với đạo luật Flegt ở Eu’, ‘Chung
nhan Flegt doanh nghiep go khong the lam ngo’, ‘Vpa thich ung voi yeu cau
moi’ and‘Trong rung theo chung chi FSC gia nhap san choi chung’ had the
best quality citations
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0
1
2
3
4
5
6
7
Quality of citations in the article
Số trích dẫn trong bài
Số ý trong trích dẫn
M/C/E
43. Quality Of Citations In Article
(Rate Of Problems Per Quote)
• ‘Chứng nhận Flegt doanh nghiệp gỗ không thể làm ngơ’, ‘Vpa thích ứng với yêu cầu mới’, ‘Thúc
đẩy đàm phán Việt Nam Eu về khai thác và kinh doanh gỗ’, ‘Trồng rừng theo chứng chỉ FSC gia
nhập sân chơi chung’, ‘Tăng cường hệ thống thông tin quản lý tài nguyên rừng’, ‘Xuất Khẩu gỗ cơ
hội tốt trong năm 2014’ and ‘400 nghìn USD hỗ trợ bảo vệ rừng’ all had a high problem rate /
quote (Over 100%)
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0
0.2
0.4
0.6
0.8
1
1.2
1.4
Problem rate per article quotes
%#trích %#ý được trích
44. Quality Of Citations Of Online Newspapers
• baodientu.chinhphu.vn, thoibaokinhdoanh.vn, ven.vn, vov.vn,
baoquangnam.com.vn have a high number of citations
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0
1
2
3
4
5
6
7
8
9
Problem rate per information cited
# lần trích dẫn # lượng ý trích dẫn M/C/E
45. Quality Of Citations Of Online Newspapers
• news.go.vn; baohaiquan.vn; dddn.com.vn; baodautu.vn; sggp.org.vn;
laodong.com.vn; baobinhdinh.com.vn; dantri.com.vn; motthegioi.vn;
baoquangnam.com.vn have a high rate problem / quote (Over 100)
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0
0.5
1
1.5
2
2.5
Rate problem per quote
%#trích %#ý được trích
46. Root Causes
Objectivity
• Pro-longed negotiations, information is too
technical for the public and many
information is not publicly available
• Related Individuals and organizations are
not willing to provide information for media
• The information and documents provided
by related organizations is inconsistent
(because a lot of technical documents are
translated from English into Vietnamese)
and the media pick up from those sources.
• Information provided to journalists is poor.
There are no press releases for many
events, there is also no media briefings
available
• Journalists have little chance to go to the
fields and it is difficult to approach
specialists and officials for interviews
Subjectivity
• Internal system within media: There
is poor checking system for
information, sources, editors and
quotes of some newspaper articles
• Reporters’ knowledge and
understanding of the subject FLEGT /
VPA and related issues is limited.
They are not actively covering and
reporting related topics rather than
VPA news as FLEGT is very broad and
they can explore to report and cover
in many subjects and topics that they
are covering/reporting.
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48. Recommendations/Solutions
Provide better and clear information on FLEGT / VPA to the media (use clear and
consistent terminology and terms)
Proactively provide information and requests for information from both sides (press,
experts, authorities , organizations and civil society organizations)
Improve in-depth, reporting and coverage on FELGT issues to straighten understanding
among related stakeholders and the diversity of coverage. Not only focusing on
reporting news (interview experts in-depth about the topic – e.g, timber legality
definition - LD, timber legality assurance system - TLAS... )
Coordinated press and stakeholders; especially government agencies and civil society
organizations
Journalists actively explore FLEGT related topics to cover as it is relevant for 8 topics
that they are in charged (environment issues, labour and employment, using legal
wood, sustainable development,…)
In addition, these issues should be appeared/covered in newspapers with large
readerships (For example, VnExpress, Dantri, Youths…)
FLEGT-VPA online từ 1/2010-10/2014 - Vũ
Anh Minh
50. Articles That Cited The Assessment Report
From CED
• 10/16/2014
- Thách thức và cơ hội của gỗ việt-thoibaonganhang.vn
• 10/7/2014
- Liệu chứng chỉ flegt-vpa có cản trở đà tăng trưởng của DN xuất khẩu gỗ -
cafef.vn
• 7/10/2014
- Thực thi FlegtVpa yêu cầu sống còn để xuất khẩu gỗ sang Eu -
cohoigiaothuong.com.vn
• 7/9/2014
- Đẩy mạnh truyền thông cho dn trong thực thi FlegtVpa - dddn.com.vn
• 7/9/2014
- Nâng cao năng lực về cung cấp thông tin và FlegtVpa - dangcongsan.vn
• 7/16/2014
- Trồng rừng theo chứng chỉ FSC gia nhập sân chơi chung -
thoibaotaichinhvietnam.vn
FLEGT-VPA online từ 1/2010-10/2014 - Vũ
Anh Minh