Ced communication plan vi july 2014

1. Communication plan
Objectives Activities Indicators Period
Output 1: Information
needs on FLEGT related
issues among small and
medium enterprises
(SME) and related
stakeholder assessed
Develop a project one-pager
Description of need assessment
methodologies and outcomes
Questionnaires
Report on results of the need
assessment
Summary of key findings and
recommendations from the need
assessment
81 project one-paper were
delivered
81 SMEs and organizations
interviewed and assessed
(includes 6 media , 4 timber and
wood products industry
associations, 71 SMEs ), and 9
media online surveys
3 sets of questionnaire survey
for media , associations and
SMEs
Report on information needs of
SMEs and related stakeholders
April – May 2014
Output 2: Increased
availability of
information through
local media and
business associations to
improve understanding
of FLEGT negotiation
process and VPA
implementation
Conduct a training workshop for
media
Implementing media and public
outreach plan in FLEGT issues
Development and publication of
information packages for
businesses
Development of a website on
FLEGT related issues
Maintain presence on social
networks (e.g. Facebook)
# of organizations and
individuals involved in the
project and report
increased understanding and
knowledge on FLEGT related
issues
Recommendations made by
businesses, associations, and
NGOs on how to improve
access to FLEGT information
# of journalists reported
increased understanding on
FLEGT related issues
# of new articles, news, and
reportages on FLEGT related
issues media
# of hits on the internet sites
June – December
2014
1

2. # of recommendations for
effective implementation of
FLEGT VPA
Output 3: Monitoring,
evaluation and visibility
Project presentations
Development of evaluation forms
Develop project document
templates and guidance
Organization of a final close-out
workshop
− Meeting minutes
− # of participants in the
project events and project
reports
2