Guide for must haves for students in #Freberg16 for LinkedIn. Workshop to be conducted via Periscope on 2.26.16. Course taught by @kfreberg

1. LinkedIn Workshop
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For #Freberg16

2. Before you do anything
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Download the app
Check LinkedIn Student
Resources
Review Readings for class

3. Why LinkedIn?
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Online professional branding
Networking with industry
Explore companies and opportunities
Connect with fellow professionals on topics
Research internships and interest groups
Learn and develop professional etiquette

4. Why LinkedIn?
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Completing profile is essential!
Not completed = risk of being not being noticed
More information + professional evidence =
more opportunities to stand out & separate
yourself from other applicants in industry

5. The Ultimate Goal for LinkedIn
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You want to show people what you have done and what you
can bring to the table for their professional organization and
business.
Make sure to provide clear descriptions of items, projects,
work experience, and provided testimonies for your work

6. LinkedIn Workshop
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Best Practices and
Recommendations

7. 1. Set up Profile
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Head Shot
Professional Photo and Name
Consistent with other platforms
Aligned with Professional Persona
Contact Information

8. 1a. Write strong heading
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12o characters - Use key words
Different roles you have
Location
Similar to objective section in resume
One sentence max
Create customized URL

9. 2. Outline Key Information
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Education
Professional Experiences
Jobs & Internships
Courses + Projects
Volunteer Efforts

10. 2a. Add evidence + work
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Course projects & Activities
Professional Societies
Campaign Proposals
Writing Samples
Slide decks
Research Reports & Infographics

11. 2b. Provide rationale for work
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Summary of Projects
Members who were part of projects
Team capstone projects, internships, papers, etc
For class projects, connect with professor
Align with education + specific job experience

12. 2c. Honors and Awards
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Professional Awards
School Awards
Organization Awards and Scholarships
Certifications

13. 3. Write your summary
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Three paragraphs
Who you are as a professional
Goals and inspirations
What you have done
What you can bring to the table

14. 3a. Tell your story
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Best opportunity to show off your
accomplishments
Written in first person to tell your story
Authenticity is KEY!
Be your own best brand advocate

15. 4. Add rich content
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Writing samples are always good
Add video links (YouTube)
Visual presentations w/ Slideshare
Infographics / Websites / Blogs
Strategic Briefs + Social Media Messages

16. 5. Recommendations
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Fellow colleagues
Internship Supervisors
Fellow team members
Professors and Advisors
Employers

17. 5a. Recommendations
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Ask ahead of time
Approach professionally
Have range of recommendations associated
with experiences
May be asked to write one in return

18. 6. Set a content calendar
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Use LinkedIn Publish feature
Determine topics
Use key words associated with
posts

19. 6a. Engage audiences w/ content
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Utilize same principles for blogs
Look at analytics as a guide
Take the initiative to share content
Be generous to generate a following
Engage with comments & feedback
Share across platforms

20. 6b. Follow Thought Leaders
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Join groups of interest you want to work for
Research and follow brand & company pages
Follow key influencers
Read content
Share on LinkedIn + other platforms

21. 7. Review personal analytics
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To determine who's viewed your profile
Trends over time
LinkedIn Post analytics
Which industry + role
Based on content shared or updated

22. 8. Reaching out to professionals
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Use proper email etiquette
Do this before a job or internship interview
Introduce yourself briefly
Demonstrate your knowledge & interest in area
Conclude with proper salutations

23. 8. Resources
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LinkedIn Higher Education for Students
https://university.linkedin.com/linkedin-for-students
LinkedIn Higher Education Slideshare:
http://www.slideshare.net/linkedinhighered
University Career Centers

24. Questions or Comments?
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Thank you for your time.