Brunner M, Beadle E, Rietdijk R (2017). Learn how to: Tweet. Using social media for research and rehabilitation. Workshop at the Australasian Society for the Study of Brain Impairment (ASSBI) Conference, 1-3 June 2017, Melbourne, Australia.

1. Melissa Brunner Elizabeth Beadle
Rachael Rietdijk
#assbi2017
Australasian Society for the Study of Brain Impairment (ASSBI) Conference, 1-3 June 2017, Melbourne, Australia

2.  Learn about the different types of social media
 Learn about how social media might be used professionally, academically, and
clinically
 Learn about the social networking platform Twitter and how it can be used to connect
and share information, specifically relating to conferences and research translation
 Learn about evidence based examples of Twitter data that illustrate how TBI
communities use Twitter
 Learn tips on how to use Twitter effectively, including setting up an account, starting
to tweet, using hashtags, taking part in Twitter chats, tweeting during conferences,
and basic Twitter etiquette
 Have the opportunity to practice using Twitter with support and advice from the
session facilitators and their peers during the session and throughout the conference
#assbi2017

3. Blogs
Collaborative
projects
Social
networking
sites
Content
communities
Virtual social
worlds
Virtual game
worlds
#assbi2017
Kaplan & Haenlein (2010)
Images: https://possibilitypromotion.com/wp-content/uploads/2017/05/wordpress.jpg; https://informationstrategyrsm.files.wordpress.com/2015/10/wiki.png; http://srscc.com.au/2016/wp-content/uploads/2015/06/facebook-successful-in-raising-over-10-million-in-two-days-towards-nepal-earthquake-disaster.jpg; http://www.fiab-
padova.it/bici/images/Twitterlogo.jpg; https://www.youtube.com/yts/img/yt_1200-vfl4C3T0K.png; http://impactsocialmedia.net/wp-content/uploads/2015/09/make-money-on-second-life.jpg; https://us.battle.net/forums/static/images/game-logos/game-logo-wow.png

4. #assbi2017
Image: https://www.frogx3.com/wp-content/uploads/2017/04/Iconos-Redes-sociales.jpg

5.  Opportunity to grow one’s personal and professional networks
 Rich resources of people and cases support an expedited pace of research
 Activity can directly influence the impact of publications
 Offers leadership opportunities
 Influence is increasingly recognized by academic institutions
 Allow vigorous discussion of latest publications with peers from across the world
 Allows you to start a social movement and generate a call to action through its global
interconnectivity
 This information exchange is a critical link for those in underserved areas who would
otherwise not have access to the latest information from journals, conferences,
courses, and textbooks
#assbi2017
Freitag et al. (2017)

6. #assbi2017

7. #assbi2017
Image: https://fthmb.tqn.com/eR7B6Wq9VbtoGZ9v0WHXJ6JWPJM=/768x0/filters:no_upscale()/about/twitter-Dazeley-583e654b5f9b58d5b1ee1151.jpg

8. User’s Twitter name
(their ‘handle’)Topic #hashtags can be
used to reach a much
wider audience
Still 4 characters left
(from the max of 140)
Add different types of
media - pictures, GIFs,
polls, location details…
Add links to external
content, e.g. blog
Read more: Structural layers of Twitter (Bruns & Moe 2014)
#assbi2017

9. #assbi2017
Image: https://jacplus.files.wordpress.com/2011/11/5069092268_cd8f8e4f30_b.jpg

10. #assbi2017

12. More info on Altmetrics: https://www.altmetric.com/about-altmetrics/

13. #assbi2017

14. MICRO:
 Tweets starting with an @user are directed
to a specific tweeter and form the ‘micro’
layer of Twitter.
MESO:
 Tweets without the @user at the front are
intended to appear in followers’ timelines
and form the ‘meso’ layer of Twitter.
MACRO:
 Tweets with a hashtag are intended for
followers and non-followers alike in the
‘macro’ layer of Twitter.
Bruns & Moe (2014)
#assbi2017

15. 1. Conversational (tweets mentioning
another tweeter)
2. News (announcement and
journalism)
3. Pass-along (retweets and sharing
links to other internet content)
4. Social presence (showing connection
with other tweeters)
5. Status broadcast (reflecting Twitter’s
use as a ‘soapbox’ where tweeters
share their thoughts, feelings,
experiences, and ‘diary of a daily life’
content)
#assbi2017
Dann (2015)

16. #assbi2017
Image: https://leadtail.com/wp-content/uploads/2014/11/Dollarphotoclub_64203958_tweet_faces-768x510.jpg
Brunner et al. (2017a)

17.  Choose your Twitter handle. What will people call you on Twitter?
 All one word, less than 15 characters, unique to you
 It is possible to change this at a later date, but you should notify your followers
 When choosing your Twitter handle, consider:
 Professional tone, e.g. @ilovekittens versus @johnsmith
 Identifying your credentials, e.g. @JoeBloggsOT
 Ease of spelling
 Ease of remembering
 You are also identified on Twitter by your name
#assbi2017
Image: http://www.psdgraphics.com/file/hello-my-name-is-template.jpg

18. #assbi2017

19. To complete setting up your profile, you can:
 Add a profile photo
 Add a header photo
 Add a short biography
 Add your location
 Add a link to your website
#assbi2017
Image: https://www.webpt.com/sites/default/files/no-egg.png

21.  Adding a photo during the sign-up process
gives your account credibility
 If you would prefer not to use a headshot, a
photo of any kind (e.g. a travel photo) is
better than no photo.
#assbi2017

22.  Adding a bio helps people know who you are and also adds to the credibility of your
account.
 Use keywords to describe who you are and your areas of professional interest
 It may be appropriate to add a disclaimer to your bio e.g. “My own personal and
professional views”. Check whether your employer has any policies.
 Using hashtags can help people find you in search results – we will talk more about
hashtags shortly.
 You can also include a link to your own webpage for further details.
#assbi2017

23. #assbi2017

24. #assbi2017
Images: http://www.slideteam.net/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/k/e/keyboard_with_time_for_action_key_stock_photo_Slide01.jpg; https://pbs.twimg.com/media/CiPjvLUVAAALlBG.jpg

25. #assbi2017

26. #assbi2017

29.  Now that you are following some people, their tweets will appear in your Twitter feed
 If you see a tweet you want to interact with, you have three options:
Send a reply
tweet to the
person
Retweet =
share this tweet
with your own
followers
Like = show the
person that you
like their tweet
#assbi2017

30.  If you choose to Retweet – you can also comment on it:
#assbi2017

31.  Tweets can only contain 140 characters – you need to keep it short and sweet
 You can include links, and attach photos or videos
 Emoji (picture symbols) are possible when tweeting using a phone or tablet
 Using abbreviations and shortening words is common
 You can tweet by typing into this box at the top of your Twitter feed:
 Or find this button in your Twitter app on your phone or tablet:
#assbi2017

32.  Share resources with others e.g. “This is an excellent article on…”
 Let people know about your own work e.g. “Our publication is now available at…”
 Ask for advice on problems e.g. “Has anyone got any advice on…?”
 Bring awareness to issues faces by the population you work with e.g. “Did you know
that people with #TBI ....”
 Promote events e.g. “Looking forward to presenting our research at the ASSBI
conference #assbi2017”
 Congratulate people on their achievements e.g. “Thank you for organising a fantastic
#assbi2017 conference @ASSBI1”
 Talk to others about topics or issues that interest you
#assbi2017

33.  Hashtags are keywords preceded by a # symbol. This can help Twitter users find
tweets that are related to a particular topic.
 For example - searching for #assbi2017 will bring up all tweets that are related to the
ASSBI 2017 conference.
 Some hashtags are obvious - #ABI #TBI #stroke #dementia
 In other cases (e.g. conferences), an official hashtag will be set e.g. #assbi2017
 Hashtags can also be used as a device to add personality and tone to your tweets.
For example
 “Excited to see many of my #TBI clients making meaningful progress this week!
#lovemyjob”
#assbi2017

34. #assbi2017

35.  Tweeting during conferences is a great way to:
 Remember key points from the sessions you attended
 Disseminate the take-home messages to a broader
audience
 Ask questions
 Connect with other conference attendees and presenters
 Most conferences will have a conference #hashtag
(e.g. #assbi2017) that you should include in your tweets
 Note: Some presenters may indicate that they do not
wish the content of their presentation to be shared on
Twitter
#assbi2017

36. #assbi2017
Image: http://www.slideteam.net/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/k/e/keyboard_with_time_for_action_key_stock_photo_Slide01.jpg; https://i.stack.imgur.com/OLzdG.png

37. #assbi2017

38.  Twitter chats are an organised Twitter discussion hour on a specific topic.
 Twitter users interested in the topic of the chat will tweet during that hour using the
chat #hashtag.
 Some key examples:
 #assbichat – Semi-regular discussion hour about acquired brain impairment
 #wespeechies – Weekly discussion hour about topics related to speech pathology
 #PhysioTalk – Fortnightly discussion hour about topics related to physiotherapy
 #OTalk – Weekly discussion hour about topics related to occupational therapy
 #weAHPs – Monthly discussion hour about topics related to the allied health professions
 #demphd – Weekly discussion hour about dementia research
#assbi2017

39.  Searching Twitter for the chat #hashtag during the chat hour will show the tweets
related to that chat.
 Some twitter chats will have predetermined questions.
 Lurking before participating is common! This means reading the tweets of others,
without posting any tweets yourself.
 When you are tweeting, don’t forget to include the chat #hashtag in your tweet.
 If the twitter chat has specific questions, also include the question number in your
tweet.
#assbi2017

40. #assbi2017

41. #assbi2017

42. #assbi2017
Tweet links to results
Tweet citations / articles
Tweet link to blog
Tweet directly to policy makers
Targeted info dissemination –
politically, socially, professionally
Image: https://pbs.twimg.com/media/C_s4QzMVwAEZqaC.jpg

43.  Think before you post. Your tweets are
public and searchable.
 What would your current boss think
about this tweet?
 What would a potential future employer
think about this tweet?
 What would a new client searching for
your name think about this tweet?
 Think before tweeting anecdotes about
specific clients (anonymous / de-
identified). How would you feel if your
doctor tweeted about you?
 Think about what you want to talk about
in twitter – do you want to send positive
vibes or negative, e.g. Would you use
Twitter to vent about a bad day?
#assbi2017
Images: https://pbs.twimg.com/media/CgkVr9YW0AA0gA9.jpg:large; https://image.slidesharecdn.com/twittertraining-110420154802-phpapp01/95/twitter-training-presentation-7-728.jpg?cb=1304088157

44. T Tone
H Helpful to the reader
I Interesting content
N No breach of confidentiality / copyright
K Kind
#assbi2017
Image: https://i.kinja-img.com/gawker-media/image/upload/s--DS2bq0uv--/c_scale,f_auto,fl_progressive,q_80,w_800/fofefgpah74un8lfpf7h.jpg

45. #assbi2017
Image: http://www.slideteam.net/media/catalog/product/cache/1/image/9df78eab33525d08d6e5fb8d27136e95/k/e/keyboard_with_time_for_action_key_stock_photo_Slide01.jpg; http://images.memes.com/meme/tile/1309474

46. #assbi2017

47. #assbi2017
1. Decide your purpose
2. Focus on your passion
3. Define your brand
4. Determine your strategy
Is it to get attention or promote?
Is it to listen?
5. Create boundaries

48. Final thoughts:
 Learn how to use Twitter. To really learn
how to utilize Twitter, you’re going to need
to get your hands a little dirty and roll up
your sleeves.
 Learn Twitter terminology.
 Explore and Watch. See who is on Twitter
and what people are tweeting.
 Engage. Become an active user.
 Make it work for you. Make it useful and
fun!
#assbi2017

49. #assbi2017
Brunner et al. (2017b)

50. #assbi2017
Image: https://pbs.twimg.com/media/BzSjOY-CYAIlsiL.jpg

51. #assbi2017
Image: https://pics.me.me/well-thats-done-what-should-i-do-next-a-cats-11200463.png

52. Brunner, M., Hemsley, B., Palmer, S., Dann, S., & Togher, L. (2015). Review of the literature on the use of social
media by people with traumatic brain injury (TBI). Disability and rehabilitation, 37(17), 1511-1521.
Brunner, M., Hemsley, B., Togher, L., Dann, S., & Palmer, S. (2017a). Hashtag TBI: How do traumatic brain injury
communities communicate and network in Twitter? Paper presented at the International Cognitive-Communication
Disorders Conference, January 19–21, 2017, Chapman University, Orange, CA.
Brunner, M., Hemsley, B., Togher, L., & Palmer, S. (2017b). Technology and its role in rehabilitation for people with
cognitive-communication disability following a traumatic brain injury (TBI). Brain injury, 1-16.
Bruns, A., & Moe, H. (2014). Structural layers of communication on Twitter. In Twitter and society (Vol. 89, pp. 15-
28). Peter Lang.
Dann, S. (2015). Benchmarking Micro-Blog Performance: Twitter Content Classification Framework. Maximizing
Commerce and Marketing Strategies through Micro-Blogging, 313-332.
Ekins, S., & Perlstein, E. O. (2014). Ten simple rules of live tweeting at scientific conferences. PLoS computational
biology, 10(8), e1003789.
Eysenbach, G. (2011). Can tweets predict citations? Metrics of social impact based on Twitter and correlation with
traditional metrics of scientific impact. Journal of medical Internet research, 13(4), e123.
Freitag, C. E., Arnold, M. A., Gardner, J. M., & Arnold, C. A. (2017). If You Are Not on Social Media, Here's What
You're Missing! #DoTheThing. Archives of Pathology & Laboratory Medicine.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media.
Business horizons, 53(1), 59-68.
Thelwall, M., Haustein, S., Larivière, V., & Sugimoto, C. R. (2013). Do altmetrics work? Twitter and ten other social
web services. PloS one, 8(5), e64841.
#assbi2017