SandymountSolicitors

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Sandymount Solicitors Group - Overview of Online Marketing and Social Media

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SandymountSolicitors

  1. 1. Web Strategy and Digital Marketing Sandymount Solicitors Group<br />
  2. 2. www.slideshare.net/kfeighery/SandymountSolicitors<br />
  3. 3. Overview<br />Overview of Online Marketing<br />Content Marketing and Managing “Findability”<br />Search Case Studies<br />Blogging Platforms <br />LinkedIn<br />Twitter<br />
  4. 4. Key Online Marketing Tactics<br />Content & Inbound Marketing <br />Website, blog, partnership sites etc…<br />Social Marketing<br />Twitter, LinkinedIn, Facebook, YouTube<br />Pay Per Click Advertising (PPC)<br />Google Ads<br />Search Engine Optimisation (SEO)<br />Structured & Planned Content, Links<br />Email Marketing<br />Email Service Providers, Valuable Content<br />Measurement and Analytics<br />Clear Objectives and Benchmarks<br />
  5. 5. Snap Shot of Social Media<br />
  6. 6. Social Media Landscape<br />
  7. 7. Search: How to be Found<br />
  8. 8. Search<br />
  9. 9. Location Specific Search<br />
  10. 10. Local Search<br />
  11. 11. Organic Findability = Inbound Marketing<br />
  12. 12. Hubspot – Inbound Marketing Company view<br />
  13. 13. Overview of Search & Case Studies<br />Who Gets Found Wins<br />
  14. 14.
  15. 15. Organic Search<br />
  16. 16. Paid & Organic Search<br />
  17. 17. Paid Search<br />
  18. 18.
  19. 19. Paid Search<br />
  20. 20. Organic Search<br />
  21. 21.
  22. 22. Organic Search<br />
  23. 23. Paid Search<br />
  24. 24.
  25. 25. Organic Search<br />
  26. 26. Organic Search<br />
  27. 27. Paid Search<br />
  28. 28.
  29. 29. Organic Search<br />
  30. 30. Paid Search<br />
  31. 31. Paid Search<br />
  32. 32.
  33. 33. Paid Search<br />
  34. 34.
  35. 35. Organic Search - McNamarra<br />
  36. 36. Organic Search<br />
  37. 37. Paid Search<br />
  38. 38.
  39. 39. Paid & Organic Search – Ivor Fitzpatrick <br />
  40. 40. Organic Search<br />
  41. 41.
  42. 42. Organic Search<br />
  43. 43.
  44. 44. Organic Search<br />
  45. 45.
  46. 46. Organic Search<br />
  47. 47.
  48. 48. Organic Search<br />
  49. 49.
  50. 50. Organic Search<br />
  51. 51. Organic Search<br />
  52. 52. Organic Search - Places<br />
  53. 53. Organic Search - Places<br />
  54. 54. Organic Search - Places<br />
  55. 55.
  56. 56. Organic Search<br />
  57. 57. Organic Search<br />
  58. 58. Paid Search Result<br />
  59. 59. Paid Search<br />
  60. 60.
  61. 61. Organic Search<br />
  62. 62. Paid Search<br />
  63. 63. Organic Search - Places<br />
  64. 64.
  65. 65. Organic Search<br />
  66. 66.
  67. 67. Organic Search<br />
  68. 68. LinkedIn<br />
  69. 69. Professional Networking<br />
  70. 70. Blogging<br />
  71. 71. Blogging <br />Rich Content Management System<br />Effective way of building community and improving SEO<br />Search Engines <br />Regularly updated content<br />Build Links<br />Develop Keyword strategies<br />Common Blogging Platforms<br />WordPress, Type Pad, Blogger<br />Excellent way of providing thought leadership<br />Publish professional content which is of interest to you and your community<br />Can be used to educate, inform and entertain readers <br />Participate in wider conversations, build community and dialogue with prospectives<br />Leave comments, interact, promote interest, etc..<br />
  72. 72.
  73. 73.
  74. 74.
  75. 75. Leman Solicitors<br />
  76. 76.
  77. 77.
  78. 78. BloggingTips<br />Connect to your most important keywords.<br />Important for Search Engine Optimisation<br />Grow the number of influential referral sites. <br />Critical to get authoritative inbound links to your site<br />Create outbound links using relevant anchor text<br />Be generous with links to other blogs and websites and others will return the favor and build your traffic for you.<br />Measure endurance.<br />Measure return visitor and length of time spent on site<br />Find and nurture your most important readers and constituents<br />Make sure you respond to key people – thos who subscribe and comment<br />Use Twitter and Facebook to promote blog<br /> If Twitter isn’t one of your highest-ranking referral sites, you’re not using it properly.<br />Monitor conversations on both Facebook and Twitter<br />Embed and measure calls to action. If we can get people to a landing page, we should. <br />
  79. 79. Twitter<br />
  80. 80.
  81. 81.
  82. 82.
  83. 83.
  84. 84.
  85. 85. Non-Legal Twitters<br />
  86. 86. Journalists & Media<br />

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