Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
How you can harness the power of social media to infuse local interest in your business Jill Dudley Business Development a...
Market Smart.
<ul><ul><li>Easily find answers to questions without being  </li></ul></ul><ul><ul><li>disturbed </li></ul></ul><ul><ul><l...
Market Smart.
<ul><li>Find out where your customers are:  </li></ul><ul><ul><li>Run a search for groups or fan pages  </li></ul></ul><ul...
<ul><li>Use social media to introduce a brand new company to the world </li></ul><ul><ul><li>Think relationship and educat...
Use your blog to run ideas past loyal readers before you launch them Use social media to recruit a team of beta testers   ...
<ul><li>Demonstrate your unique personality by communicating as a person and not as the company </li></ul><ul><li>Use vari...
<ul><li>Content Marketing is about  CREATING REAL VALUE  for your target market in exchange for the permission to continue...
Market Smart.
<ul><li>Customers and prospects give you permission to market to them by: </li></ul><ul><ul><li>Opting into your email pro...
<ul><ul><li>Everyone wants attention. Give them what they want to build a relationship that can benefit both of you. </li>...
<ul><ul><li>Guest Post for other blogs </li></ul></ul><ul><ul><li>Write and Publish Articles  </li></ul></ul><ul><ul><li>D...
<ul><li>Cross promote your social media outlets  </li></ul><ul><li>Provide information that is valuable to your consumers ...
<ul><li>Do not update your social media ONLY to give discounts.  </li></ul><ul><li>Do not ONLY update your social media to...
<ul><li>Social media begins to look less social </li></ul><ul><li>- More value, less clutter  </li></ul><ul><li>Corporatio...
<ul><li>Group Buying </li></ul><ul><li>Location, Location, Location </li></ul><ul><li>- Foursquare </li></ul><ul><li>  - G...
Market Smart.  Connect with Visionworks to learn how you can continually adapt your marketing to improve your bottom line....
<ul><li>Shakespeare’s Pizza   </li></ul><ul><li>http://www.facebook.com/pages/Columbia-MO/Shakespeares-Pizza/33419216186?r...
Upcoming SlideShare
Loading in …5
×

Social Networking Small Business1043

487 views

Published on

A guide to understanding how to utilize social networks to promote a small business

  • Be the first to comment

Social Networking Small Business1043

  1. 1. How you can harness the power of social media to infuse local interest in your business Jill Dudley Business Development and Marketing Specialist Visionworks Marketing & Communications Market Smart.
  2. 2. Market Smart.
  3. 3. <ul><ul><li>Easily find answers to questions without being </li></ul></ul><ul><ul><li>disturbed </li></ul></ul><ul><ul><li>Interact with other customers </li></ul></ul><ul><ul><li>Share what they find interesting about </li></ul></ul><ul><ul><li>products, services, brands, etc. </li></ul></ul>Market Smart.
  4. 4. Market Smart.
  5. 5. <ul><li>Find out where your customers are: </li></ul><ul><ul><li>Run a search for groups or fan pages </li></ul></ul><ul><ul><li>Search for keywords on Twitter Search </li></ul></ul><ul><ul><li>Set up Technorati , Google Alerts or Social Mention </li></ul></ul><ul><ul><li>Check your log files for traffic </li></ul></ul><ul><li>Find out what your customers think of you and your competitors : </li></ul><ul><ul><li>Run searches for your company and your competitors </li></ul></ul><ul><li>Find out what your customers’ passion points are : </li></ul><ul><ul><li>Hot button topics </li></ul></ul>Market Smart.
  6. 6. <ul><li>Use social media to introduce a brand new company to the world </li></ul><ul><ul><li>Think relationship and educational </li></ul></ul><ul><ul><li>No plugging or pushing </li></ul></ul><ul><li>Use social media to introduce an existing brand to a larger audience </li></ul><ul><li>Use social media to introduce a new product or service from an existing company </li></ul>Market Smart.
  7. 7. Use your blog to run ideas past loyal readers before you launch them Use social media to recruit a team of beta testers Use social media to ask direct questions Market Smart.
  8. 8. <ul><li>Demonstrate your unique personality by communicating as a person and not as the company </li></ul><ul><li>Use various social media outlets to make yourself both available and helpful </li></ul><ul><li>Use social media to communicate in the way that's most natural to you </li></ul><ul><ul><li>Blogging </li></ul></ul><ul><ul><li>Shooting video </li></ul></ul><ul><ul><li>Recording a podcast </li></ul></ul><ul><ul><li>Sharing unique links/insight </li></ul></ul>Market Smart.
  9. 9. <ul><li>Content Marketing is about CREATING REAL VALUE for your target market in exchange for the permission to continue the conversation. </li></ul><ul><li>Content can give consumers value by: </li></ul><ul><ul><li>Making them money </li></ul></ul><ul><ul><li>Saving them time </li></ul></ul><ul><ul><li>Protecting them or those they love </li></ul></ul><ul><ul><li>Educating them </li></ul></ul><ul><ul><li>Entertaining them </li></ul></ul><ul><li>For example, if you are a CPA and you post an article to your website called… “ 10 Tax Deductions Uncle Sam Wishes You Didn’t Know About ” the reader(s) will likely willingly engage with your business.  </li></ul>Market Smart.
  10. 10. Market Smart.
  11. 11. <ul><li>Customers and prospects give you permission to market to them by: </li></ul><ul><ul><li>Opting into your email program </li></ul></ul><ul><ul><li>Opting to follow you on Twitter, Facebook, </li></ul></ul><ul><ul><li>LinkedIn, YouTube, etc. </li></ul></ul><ul><ul><li>Opting to receive your RSS feed </li></ul></ul><ul><ul><li>Opting to download your eBook </li></ul></ul><ul><ul><li>Attending your in-person networking events </li></ul></ul>You will begin to get sales, referrals, requests for partnerships, speaking engagements and an innumerable number of other positive side effects. Market Smart.
  12. 12. <ul><ul><li>Everyone wants attention. Give them what they want to build a relationship that can benefit both of you. </li></ul></ul><ul><ul><li>Links </li></ul></ul><ul><ul><li>Refer Others </li></ul></ul><ul><ul><li>Retweet </li></ul></ul><ul><ul><li>Fan/Like </li></ul></ul><ul><ul><li>Comment on their blog/discussion </li></ul></ul><ul><ul><li>Endorse/Write a recommendation </li></ul></ul><ul><ul><li>Download eBooks </li></ul></ul><ul><ul><li>Ask questions </li></ul></ul>Market Smart.
  13. 13. <ul><ul><li>Guest Post for other blogs </li></ul></ul><ul><ul><li>Write and Publish Articles </li></ul></ul><ul><ul><li>Distribute your articles on Ezinearticles.com </li></ul></ul><ul><ul><li>Press Releases </li></ul></ul><ul><ul><li>Run a Podcast </li></ul></ul><ul><ul><li>Create Online Videos </li></ul></ul><ul><ul><li>Seek Speaking Engagements </li></ul></ul><ul><ul><li>Ask for Referrals </li></ul></ul><ul><ul><li>Offer Discounts, Coupons, Sneak Peeks, Special Offers for Fans </li></ul></ul><ul><ul><li>Use QR Codes to Generate Curiosity/Buzz </li></ul></ul>Social media is not for direct selling . Market Smart.
  14. 14. <ul><li>Cross promote your social media outlets </li></ul><ul><li>Provide information that is valuable to your consumers </li></ul><ul><li>Tell consumers how to find you </li></ul><ul><li>Give consumers a reason to follow you online </li></ul><ul><li>Include a Twitter or RSS feed on your website </li></ul><ul><li>Host/Promote Facebook events </li></ul><ul><li>Add value to your brand by posting: </li></ul><ul><li>Informational/Industry topics </li></ul><ul><li>Charity/community events </li></ul><ul><li>Employee news/achievements </li></ul><ul><li>Entertaining stories or videos </li></ul><ul><li>Client successes </li></ul><ul><li>Upcoming trade shows </li></ul><ul><li>Cross promotions with complementary products/services </li></ul>Market Smart.
  15. 15. <ul><li>Do not update your social media ONLY to give discounts. </li></ul><ul><li>Do not ONLY update your social media to self promote your business. </li></ul>Market Smart. <ul><li>Do not refuse to respond to or delete negative comments </li></ul><ul><li>Do not take longer than 12-24 hours to respond to comments </li></ul>
  16. 16. <ul><li>Social media begins to look less social </li></ul><ul><li>- More value, less clutter </li></ul><ul><li>Corporations look to scale </li></ul><ul><li>Social business becomes serious play </li></ul><ul><li>Mobile becomes a social media lifeline </li></ul><ul><li>Sharing no longer means e-mail </li></ul>Market Smart.
  17. 17. <ul><li>Group Buying </li></ul><ul><li>Location, Location, Location </li></ul><ul><li>- Foursquare </li></ul><ul><li> - Gowalla </li></ul><ul><li>Mobile Payments </li></ul><ul><li>Mobile Ads </li></ul>Market Smart.
  18. 18. Market Smart. Connect with Visionworks to learn how you can continually adapt your marketing to improve your bottom line. visionworksmc www.visionworks.com Visionworks Marketing & Communications www.linkedin.com/in/jilldudley Visionworks Marketing & Communications
  19. 19. <ul><li>Shakespeare’s Pizza </li></ul><ul><li>http://www.facebook.com/pages/Columbia-MO/Shakespeares-Pizza/33419216186?ref=ts&__a=60&v=wall </li></ul><ul><li>Lizzi & Rocco’s Natural Pet Market </li></ul><ul><li>http://www.facebook.com/lizziandroccos </li></ul><ul><ul><li>LinkedIn Video: </li></ul></ul><ul><ul><li>http://www.youtube.com/watch?v=C1ofuNt6Abk&feature=related </li></ul></ul>Market Smart.

×