Week2-GriffithB2C-Content Marketing Programmesv1 8

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Week2 Lecture in Griffith Online Marketing, sales and digital strategy - covers case studies of content marketing solutions

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Week2-GriffithB2C-Content Marketing Programmesv1 8

  1. 1. B2C Content Marketing Programmes Keith Feighery
  2. 2. B2C Content Programmes <ul><li>Provide valuable information, content, entertainment to your prospects and customers </li></ul><ul><li>Create an ongoing conversation with them where possibe </li></ul><ul><li>Address wider customer needs – beyond what your product/service does </li></ul><ul><li>Give them what they want i.e. deals/discounts/extended service, engagement etc.. </li></ul><ul><li>Create awareness of products, services, organisation, people </li></ul><ul><li>Be transparent in terms of customer service, company information etc.. </li></ul><ul><li>Actively seek network effects and customer validations </li></ul>
  3. 3. Business to Consumer Case Studies
  4. 4. Kogi BBQ
  5. 5. Best Buy
  6. 6. Hairybaby
  7. 7. Zappos
  8. 8. Blacknight
  9. 9. Dell Case Study
  10. 10. BlendTec
  11. 11. Curious Wines
  12. 12. Mayo Clinic
  13. 13. Starbucks
  14. 14. Johnson & Johnson

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