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Kick starting content marketing

spotONvision - B2B Marketing
spotONvision - B2B Marketing
Oct. 12, 2011••
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
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Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
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Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
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Kick starting content marketing
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Kick starting content marketing
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Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing
Kick starting content marketing

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Kick starting content marketing

Oct. 12, 2011••
Business
Technology

Content in marketing is important more than ever before, not only to generate leads but also the establish thought leadership. What is a clever content marketing strategy? How can you generate leads using content? And how can you use social media to give content a proper place in your B2B approach? Ingrid will talk about starting with content marketing but also about lifting your content marketing strategy to a higher level

spotONvision - B2B Marketing
spotONvision - B2B Marketing
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Kick starting content marketing

  6. Solution: start using content; Cardif informs financial advisors about upcoming changes in legislation
  7. Result: Campaign www.opwegnaarbgfo2.nl
  8. Minisite full of relevant info, blog, customer experiences, guide, offer of training, promotion via PR and social media
  11. Searches info online
  12. Is critical and compares
  13. Is independent
  14. Is skeptical
  15. Is overwhelmed with marketing messages
  17. >93% of B2B buyers begin their buying process with a keyword search (Marketo)
  26. Inbound requests
  27. Leads
  28. Database
  29. Increase brand awareness
  30. Search Engine performance
  31. Sales engagement
  37. Expertise
  38. Address something relevant
  39. Be different
  40. Set yourself apart
  41. Offer deep, research-based insight
  42. Target your market influencers
  45. Interview your customers
  46. Conduct a research or survey
  47. Organize a Round Table discussion
  57. Conversion tools, forms
  58. Website
  59. Follow up
  62. No. of subscribers
  63. No. of followers
  64. No. of clicks
  65. No. of info requests
  66. Amount of Buzz
  67. No. of leads

Editor's Notes

  1. Fear – expertise - courage
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