The document discusses how SEO tactics are changing like tactics in football, with traditional tactics becoming less effective over time. It recommends that SEO professionals adopt more forward-thinking tactics like building content networks and inbound marketing to get better results, rather than relying only on old tactics. Success requires having a clear strategy, accepting failures, and learning from mistakes, while surrounding oneself with diverse and talented teams.

1. What SEO’s can learn from
football
Kevin Gibbons
uk.blueglass.com
@kevgibbo

2. The game is changing…

3. Old tactics hold an uncertain future...

4. More commonly experiencing disappointing results…

5. All while the forward-thinkers are taking a lead…

6. Celebrating very successful results…

7. Old tactics used to work very well…

8. But it’s Now a Game for Forward Thinkers…

9. You’ll still get results with traditional tactics
Typical Stoke City Goal

10. But it will only take you so far…

11. Be ahead of the curve – and you’ll get rewarded
Typical Barcelona Goal

12. It’s ok –
we’re almost halfway!

13. Have a clear gameplan…

14. It’s not about quick wins…
Get to know the officials!

15. It takes time – build up slowly

16. Be prepared to fail along the way

17. Just don’t make the
same mistake twice!

18. Start to build up your own audience

19. But leverage wider audiences too

20. And connect with your fans

21. Make someone
responsible for pulling the
team together
http://www.seomoz.org/blog/inbound-marketing-is-taking-off

22. The big fish in a small pond
rarely wins

23. Surround yourself with talent

24. Have a mix of skills

25. Get good value from
your star players!

26. All Content Is a Marketing Channel
And get to know the officials!
http://www.seomoz.org/blog/inbound-marketing-is-taking-off

27. Then join me for a post-match beer!
Kevin Gibbons
kgibbons@blueglass.com
@kevgibbo
uk.blueglass.com