The document discusses various forms and conventions used in real music videos and how the author's music video does or does not utilize these conventions. It discusses the following conventions: 1) Voyeurism is not used as the focus is on the narrative relationship rather than attractiveness of actors. 2) Close-ups are used to connect with characters and show their feelings/emotions as seen in videos like "Hello" by Adele. 3) Music and visuals are linked so shots match tempo/lyrics as in "All of the Lights" and "Pretender". 4) Star iconography prominently features the artist to inspire fans as seen in videos like "Shake it Off

1. QUESTION 1 - EVALUATION
In what ways does your media product use, develop or challenge forms and conventions of real media
products?

2. Voyeurism
My music video does not use voyeurism as within my narrative I focus
more on the story of how Sam & Poppy end up together and not the
attractiveness of my actors/actresses. Voyeurism can be seen in music
videos like Robin Thick Blurred Lines the performance video where
three men dance round three very little clothed woman.

3. Close Up’s
My music video uses some close up’s so you can bond
with the characters in the narrative and also the main
artist. Close up’s were used in the performance to
create a relationships between the artist and the
viewers. Furthermore the mix of different camera shots
ranging from close ups to long shots adds diversity
and more interest to my video. There was close ups
used in the narrative to show how the actors feel and
whether they are feeling lonely (at the start of my
video) or happy (at the end of my video.) Close up’s
were shown heavily in Adele’s music video “Hello”
which shows how she is feeling loss in her video.

4. What influenced me to do close up’s….
I was influenced by other music videos and the create use of close
up’s with how well they look to use them within my music video. I
particularly like how they were used in films like “Hello” by Adele
and show’s her feelings of loss and hurt. Also the use of different
types of shots from long to mid to close shot's add variety and
therefore makes my video more exciting and interesting to watch.

5. Lyrics & Visuals
Lyrics and visuals are one
of Andrew Goodwin’s
conventions and it is used
in music videos like Kayne
West’s “All Of The Lights”.
When lyrics were sung
they appeared on screen.
I did not use this
convention in my video
because I felt it did not fit
my genre and the lyrics
popping up on screen
would be irrelevant.

6. Music & Visuals
In my music video Bones there are
different parts where the tempo increases
and decreases. When the tempo slows
down I use longer shot’s between cuts and
when the tempo speeds up usually during
the period just before the chorus I speed
up the time between the cuts. During the
chorus I changed the opticity of my
performance filming and the journey of
Sam “running” which shows not only the
link between music and visuals through
the performance but also the link between
the lyrics “running through your bones”
and him running.
In the music video by
the Foo Fighters “the
pretender” it also
follows the
conventions between
the music and visuals.
At the start of the
video the song tempo
is very slow and so are
the cuts and shots
and as the song
tempo speeds up the
time between the cuts
speed up.

7. Intertextuality
Intertextuality is having links within a piece of media text, in this case a music video, to other things like media texts
like comic books and TV series etc. I tried to use intertextuality to interlink my influences which made me want to do
this song. The series “How I Met Your Mother” influenced me to do a romantic but yet up beat song but I didn’t
really drop in any certain media texts as it was hard to bring in certain TV cultures within a 3 minute music video. My
videos performance aspect however was influenced quite a lot my the music video “royals” as the camera shots were
a range of close ups to medium close ups.

8. Star Iconography
Star iconography is shown very
predominately within my music
video as it is one of the main
conventions and I believe it
creates a symbol or someone
to aspire to for the target
audience of teenagers to young
adults. I believe throughout my
music video, Digi pack and
poster have clearly shown the
star artist “Brad White” very
clearly performing and on the
front of the other media
products.
I used synergy throughout to
continue my star iconography.
There is a consistent theme
throughout showing the star
throughout. Also I have styled the
artist in a way to appeal to the
audience and is why I have Ray
Bands and Converse on the inside
of my Digi – Pack relating to teen
and young adult culture.
Star Iconography is shown through
Taylor Swifts video “Shake It Off” as
it directly focuses on her and her
performance.

9. Genre
Genre is definitely used in my music video as I followed the pop rock music video forms and conventions along with a
heavy influence of indie. I followed a very distinctive pop rock style like Trains video with part performance and part
narrative with a very warm feel to the video. Genre is shown through the music video American Idiot by Green Day as it
has a very strong rock theme to it. I used certain black and white filters within my video to appeal to some pop rock and
indie theme liked used in Monsters Of Men “Little Talks”.
Train - Bruises - https://www.youtube.com/watch?v=LmXaaEvnnOQ

10. Breaking Conventions??
I did not purposely break any conventions. The reason
I did this was for breaking conventions purposely is
used to show some sort of rebellious nature towards
conventions and create your own style in a sense. For
example people break conventions like mise en scene
to add to things like star iconography and to be more
recognised and remembered. Recently deceased
legend David Bowie broke conventions and now is
remembered as one of the greats. However I felt I did
not need to break conventions and just followed
genre very closely to create a good music video and
Digi pack.