Online Mastery - Search Engine Optimization

•Download as PPT, PDF•

0 likes•434 views

The one part of the Social Media Hype that is undeniably true is the fact that we are in the midst of a marketing paradigm shift. Traditional, outbound, push-marketing and broadcast-advertising (which casts a wide, expensive and generic net in hopes of catching enough fish) is no longer sufficient and oftentimes not relevant. Modern consumers are using internet technologies to drive a shift toward objective, analytical purchasing which necessitates a marketing shift for the entrepreneur. But, unlike the social media hype, one form of marketing cannot thrive without the others. People buy from people. So, you (the entrepreneur) must still educate unknown consumers and introduce them to your products and your company. At the same time, you have to make your company and your products visible to those customers looking for you online. That is what Search Engine Optimization is all about – being found online and then directing traffic to your website. Unfortunately, despite its simple sounding purposes, Search Engine Optimization is a very complicated mixture of art, science, and guesswork. Yet, SEO is not a black hole. And with the tools and concepts introduced in this class, the frustrated entrepreneur can learn to understand and take control of Search in order to make better decisions about doing it yourself, hiring someone, or doing nothing. Presenters: Ron Hash Ken Partain

Business Technology Design

Online Mastery – SEO

Online Strategy

Website / Blog

Search Engine Optimization

Social Media

Online Mastery – SEO

Search Engine Optimization

What is SEO?

Art

Science

Testing

Online Mastery – SEO

Search Engine Optimization

It's an Ongoing Process

Search Habits Change

Search Engines Change

Online Mastery – SEO

Search Engine Optimization

Primary Objectives:

To get found online

To drive targeted traffic to your site

To increase revenue

Online Mastery – SEO

Search Engine Optimization

A few terms you should know:

SEM = Search Engine Marketing

SEO = Search Engine Optimization
(natural and organic results)
PPC = Pay Per Click
(paid results)
SERP = Search Engine Results Page

Online Mastery – SEO

Search Engine Optimization

SEO vs PPC

PPC = Short term
Turn it on, leads flow
Turn it off, leads stop

SEO = Long term
All efforts build on one another

Online Mastery – SEO

Search Engine Optimization

How does SEO work?

Search Engines Follow Links

Search Engines “Read” or Index Pages

Search Engines Store and Organize Your Data

Search Engines Return the Best Results

Online Mastery – SEO

Search Engine Optimization

How does SEO work?

Over 200 Ranking Signals

Proper use of meta tags
Strong Content
Links

Online Mastery – SEO

Search Engine Optimization

On-page vs Off-page

On-page Elements

Title

URL

Description

Online Mastery – SEO

Search Engine Optimization

On-page vs Off-page

On-page Elements

Headlines

Internal Links

Content – including images and local

Online Mastery – SEO

Search Engine Optimization

Show Some Link Love

Inbound – links from related, authoritative sites

Internal – links to other pages on your site

External – links to related, authoritative sites that
don't compete with you

Online Mastery – SEO

Search Engine Optimization

On-page Content
Use multiple variations of your keywords

Use keywords in headlines

Use keywords in image and video file names

Add meta information to images and videos

Use ALT Text for images

Online Mastery – SEO

Search Engine Optimization

On-page vs Off-page

Off-page Elements

Directories

Industry & Related Blogs

Photo / Video Sharing

Online Mastery – SEO

Search Engine Optimization

On-page vs Off-page

Off-page Elements

Ratings and Review Sites

Links and Citations

Social Media Sites

Online Mastery – SEO

Search Engine Optimization
Things to Avoid

Keyword Stuffing

Buying Links

Duplicate Content

Digital Sharecropping

Online Mastery – SEO

Measuring & Tracking Successes
Success Depends on Your Goals

Rankings

Traffic

Engagement

Sales

Online Mastery – SEO

Measuring & Tracking Successes
Google Analytics - google.com/analytics

Online Mastery – SEO

Measuring & Tracking Successes
Google Analytics - google.com/analytics

Direct Traffic

Referral Traffic

Search Traffic

# of Keywords driving
search traffic

Online Mastery – SEO

Measuring & Tracking Successes
Google Analytics - google.com/analytics

Direct Traffic Visitors

Referral Traffic Pageviews

Search Traffic Pages per Visit

# of Keywords driving Bounce Rate
search traffic
Average Time on Site

Online Mastery – SEO

Measuring & Tracking Successes
Google Analytics

SEOBook / SEOMoz

Raven

Online Mastery – SEO

Connect With the SBDC Connect With Ken
314 E Highland Mall Blvd Phone - 512-651-2963
Suite 304
Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.com

Phone – 512-610-0996 Website – WeMakeMarketingEasy.com

Website – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketing

Facebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartain

Twitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartain

YouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus

Recently uploaded

Today, we see a slowly accelerating movement in business management towards coaching. Even the Harvard Business Review and McKinsey now acknowledge that coaching is the best approach to managing and growing employees. After decades of Agile, we also strongly understand that coaching is the preferred method of engagement at all organizational levels. There’s a wide variety of coaching options used in Agile today: GROW, OSKAR, ACL, STEPPA, etc. Let’s add a technique from Toyota, whose attitudes and methods are embedded in our Agile practices in many ways. It’s called Toyota Kata Coaching. And please don’t be fooled by its deceptive simplicity. I think it’s the best coaching method for Agile. Join this webinar to learn about Kata & see if you agree. Even if you don’t, think about the Kata as another coaching tool for your Scrum Master or Agile Coaching collection.

Toyota Kata Coaching for Agile Teams & Transformations

Stefan Wolpers

Potato Flakes Manufacturing Plant Project Report.pdf

hostl9518

Blinkit, formerly known as Grofers, is a prominent player in the online grocery delivery industry in India. Founded in December 2013 by Albinder Dhindsa and Saurabh Kumar, Blinkit rebranded in 2021 to better reflect its mission of delivering groceries at a lightning-fast pace. The company is headquartered in Gurugram and operates across several major cities in India. Business Model: Blinkit operates on a hyperlocal delivery model, leveraging a network of dark stores—dedicated distribution centers not open to the public—to ensure quick and efficient delivery of groceries and daily essentials. Customers can place orders through the Blinkit app, which offers a user-friendly interface and a wide selection of products ranging from fresh produce and dairy to household items and personal care products.

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

Saksham Gupta

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf

AgusHalim9

Aspire Time & Life Leadership Workshop 2024

Dr Sam Collins

zidauu _business communication.pptx /pdf

zukhrafshabbir

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

omnme1

Event Report - IBM Think 2024 - It is all about AI and hybrid

Holger Mueller

Engagement Rings vs Promise Rings | Detailed Guide

Charleston Alexander

Falcon Invoice Discounting Setup for Small Businesses

Falcon investment

How to Maintain Healthy Life style.pptx

rdishurana

This document outlines the procedures for managing and executing data backups within the Atlanta Data Center. It details the responsibilities of backup operators and IT managers, specifies the steps for performing and monitoring backups, and includes guidelines for escalating issues. Additionally, it covers the necessary equipment and skills required, references relevant policies, and maintains quality records. The procedure ensures data integrity and supports disaster recovery efforts.

tekAura | Desktop Procedure Template (2016)

Norah Medlin

Aptar Closures segment - Corporate Overview-India.pdf

prchbhandari

Pitch Deck Teardown: Terra One's $7.5m Seed deck

HajeJanKamps

HAL Financial Performance Analysis and Future Prospects

Rajesh Gupta

Looking to unlock the full potential of your data? Check out EnFuse Solutions' comprehensive data management services! Their tailored solutions are designed to streamline operations, provide valuable insights, and drive growth for your business. Trust EnFuse to turn raw information into a strategic asset that propels your organization toward success: https://www.enfuse-solutions.com/services/data-management/

Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...

Rahul Bedi

Creative Ideas for Interactive Team Presentations

SlidesAI

stock price prediction using machine learning

gauravwankar27

Venture capital can often seem like a black box—opaque and inaccessible. However, Mike Maples, Jr of Floodgate offers invaluable insights in his analysis revealing what makes the VC world tick and how founders can navigate it effectively. Key Insights: 1) VC Dynamics: Understand the crucial relationship between entrepreneurs, venture capitalists, and limited partners. 2) Exponential Laws: Learn about Moore’s Law and Metcalfe’s Law, which dictate the scalability and network value crucial for startup success. 3) The Power Law: Explore how the value of the best startup outcome significantly exceeds all others, emphasizing the importance of aiming for massive impact. 4) VC Fundamentals: Maples discusses the dos and don’ts of fundraising from VCs, helping founders avoid common pitfalls and strategically position their startups.

Inside the Black Box of Venture Capital (VC)

Alejandro Cremades

Social media refers to digital platforms and applications that enable users to create, share, and interact with content and connect with others. These platforms facilitate communication and collaboration through various forms of media, including text, images, video, and audio. Here are some key aspects and popular platforms within social media: ### Key Aspects of Social Media 1. **User-Generated Content**: Content created and shared by users, including posts, comments, videos, and images. 2. **Networking**: Connecting with friends, family, colleagues, and strangers to share experiences and ideas. 3. **Communication**: Direct messaging, group chats, and public posts facilitate real-time communication. 4. **Community Building**: Forming groups and communities around shared interests, hobbies, or causes. 5. **Content Discovery**: Algorithms and hashtags help users discover new content and trends. 6. **Engagement Metrics**: Likes, shares, comments, and views measure the popularity and reach of content. 7. **Influencer Culture**: Individuals who have large followings and can influence public opinion and trends. 8. **Monetization**: Advertising, sponsored posts, and e-commerce integrations allow users and businesses to generate revenue. ### Popular Social Media Platforms 1. **Facebook**: The largest social media platform, enabling users to create profiles, share updates, join groups, and connect with friends and family. 2. **Instagram**: Focuses on photo and video sharing, with features like Stories, Reels, and IGTV. 3. **Twitter**: Known for its short-form text posts (tweets), trending topics, and real-time news updates. 4. **LinkedIn**: A professional networking platform where users can connect with colleagues, search for jobs, and share industry insights. 5. **TikTok**: A video-sharing app known for its short, viral videos, popular among younger users. 6. **Snapchat**: Features ephemeral content, where messages and stories disappear after a set period. 7. **YouTube**: A video-sharing platform where users can upload, view, and comment on videos. 8. **Pinterest**: Allows users to discover and save ideas through images and links, commonly used for DIY projects, fashion, and recipes. 9. **Reddit**: A community-based platform where users can post and discuss content in various subreddits dedicated to specific topics. ### Impact of Social Media 1. **Communication and Connectivity**: Social media has transformed how people communicate and stay connected. 2. **Information Dissemination**: It plays a crucial role in spreading news, information, and awareness on a global scale. 3. **Marketing and Advertising**: Businesses leverage social media for targeted marketing and customer engagement. 4. **Social Movements**: It has been instrumental in organizing and mobilizing social and political movements. 5. **Mental Health**: While it can enhance social interaction, excessive use can lead to issues like anxiety, depression, and cyberbullying. 6. **Privacy an

What is social media.pdf Social media refers to digital platforms and applica...

AnaBeatriz125525

Recently uploaded (20)

Toyota Kata Coaching for Agile Teams & Transformations

Potato Flakes Manufacturing Plant Project Report.pdf

Blinkit: Revolutionizing the On-Demand Grocery Delivery Service.pptx

Daftar Rumpun, Pohon, dan Cabang Ilmu (2024).pdf

Aspire Time & Life Leadership Workshop 2024

zidauu _business communication.pptx /pdf

بروفايل شركة ميار الخليج للاستشارات الهندسية.pdf

Event Report - IBM Think 2024 - It is all about AI and hybrid

Engagement Rings vs Promise Rings | Detailed Guide

Falcon Invoice Discounting Setup for Small Businesses

How to Maintain Healthy Life style.pptx

tekAura | Desktop Procedure Template (2016)

Aptar Closures segment - Corporate Overview-India.pdf

Pitch Deck Teardown: Terra One's $7.5m Seed deck

HAL Financial Performance Analysis and Future Prospects

Unleash Data Power with EnFuse Solutions' Comprehensive Data Management Servi...

Creative Ideas for Interactive Team Presentations

stock price prediction using machine learning

Inside the Black Box of Venture Capital (VC)

What is social media.pdf Social media refers to digital platforms and applica...

Featured

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59 Key takeaways: • Learn how to use ChatGPT to add AI power to your testing and test automation • Understand the limitations of the technology and where human expertise is crucial • Gain insight into different AI-based tools • Adopt AI-based tools to stay relevant and optimize work for developers and testers * ChatGPT and OpenAI belong to OpenAI, L.L.C.

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

Applitools

12 Ways to Increase Your Influence at Work

GetSmarter

ChatGPT webinar slides

Alireza Esmikhani

Featured (20)

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...

12 Ways to Increase Your Influence at Work

ChatGPT webinar slides

Online Mastery - Search Engine Optimization

1. Online Mastery – SEO Online Strategy Website / Blog Search Engine Optimization Social Media

2. Online Mastery – SEO Search Engine Optimization What is SEO? Art Science Testing

3. Online Mastery – SEO Search Engine Optimization It's an Ongoing Process Search Habits Change Search Engines Change

4. Online Mastery – SEO Search Engine Optimization Primary Objectives: To get found online To drive targeted traffic to your site To increase revenue

5. Online Mastery – SEO Search Engine Optimization A few terms you should know: SEM = Search Engine Marketing SEO = Search Engine Optimization (natural and organic results) PPC = Pay Per Click (paid results) SERP = Search Engine Results Page

7. Online Mastery – SEO Search Engine Optimization SEO vs PPC PPC = Short term Turn it on, leads flow Turn it off, leads stop SEO = Long term All efforts build on one another

9. Online Mastery – SEO Search Engine Optimization How does SEO work? Search Engines Follow Links Search Engines “Read” or Index Pages Search Engines Store and Organize Your Data Search Engines Return the Best Results

10. Online Mastery – SEO Search Engine Optimization How does SEO work? Over 200 Ranking Signals Proper use of meta tags Strong Content Links

11. Online Mastery – SEO Search Engine Optimization On-page vs Off-page On-page Elements Title URL Description

12. Online Mastery – SEO Search Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local

13.

14. Online Mastery – SEO Search Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local

15.

16. Online Mastery – SEO Search Engine Optimization Show Some Link Love Inbound – links from related, authoritative sites Internal – links to other pages on your site External – links to related, authoritative sites that don't compete with you

17. Online Mastery – SEO Search Engine Optimization On-page vs Off-page On-page Elements Headlines Internal Links Content – including images and local

18. Online Mastery – SEO Search Engine Optimization On-page Content Use multiple variations of your keywords Use keywords in headlines Use keywords in image and video file names Add meta information to images and videos Use ALT Text for images

19. Online Mastery – SEO Search Engine Optimization On-page vs Off-page Off-page Elements Directories Industry & Related Blogs Photo / Video Sharing

20. Online Mastery – SEO Search Engine Optimization On-page vs Off-page Off-page Elements Ratings and Review Sites Links and Citations Social Media Sites

21. Online Mastery – SEO Search Engine Optimization Things to Avoid Keyword Stuffing Buying Links Duplicate Content Digital Sharecropping

22. Online Mastery – SEO Measuring & Tracking Successes Success Depends on Your Goals Rankings Traffic Engagement Sales

23. Online Mastery – SEO Measuring & Tracking Successes Google Analytics - google.com/analytics

24. Online Mastery – SEO Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Referral Traffic Search Traffic # of Keywords driving search traffic

25. Online Mastery – SEO Measuring & Tracking Successes Google Analytics - google.com/analytics Direct Traffic Visitors Referral Traffic Pageviews Search Traffic Pages per Visit # of Keywords driving Bounce Rate search traffic Average Time on Site

26. Online Mastery – SEO Measuring & Tracking Successes Google Analytics SEOBook / SEOMoz Raven

27. Online Mastery – SEO Questions?

28. Online Mastery – SEO Connect With the SBDC Connect With Ken 314 E Highland Mall Blvd Phone - 512-651-2963 Suite 304 Austin, TX 78752 Email – kenpartain@wemakemarketingeasy.com Phone – 512-610-0996 Website – WeMakeMarketingEasy.com Website – AustinSmallBusinessAnswers.com Facebook – Facebook.com/IPGSearchMarketing Facebook - Facebook.com/TXStateSBDC Twitter – Twitter.com/kenpartain Twitter - Twitter.com/#!/txstatesbdc LinkedIn – Linkedin.com/in/kenpartain YouTube - Youtube.com/user/TxStateSBDC Google+ - http://EZ.com/IPGGooglePlus

Online Mastery - Search Engine Optimization

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

Online Mastery - Search Engine Optimization