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Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo
Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo
It’s really clear wha...
Robinhood get’s right to
the 3 Important CTAs:
• Registration/Login
• Swipe for more info
• Try Demo
It’s really clear wha...
Great! Free stock
trading.
That’s a very strong
value proposition.
Great! Free stock
trading.
That’s a very strong
value proposition.
Great! Free stock
trading.
That’s a very strong
value proposition.
Also they give a great
benchmark vs
competitors. $10 pe...
“How is this possible?!”
Robinhood pre-
emptively answers
common user questions
and even throws in extra
disclosures (but ...
Great! Free stock
trading.
That’s a very strong
value proposition to
open with.
“How is this possible?!”
Robinhood pre-
em...
What’s the question
on users minds?
Security.
What’s the question
on users minds?
Security.
I’m loving that the app
addresses all your
concerns as they
arise. They’ve c...
I’m loving that the app
addresses all your
concerns as they
arise. They’ve clearly
thought a great deal
about their
onboar...
“But can’t I just use
Vanguard/Schwab/Etc
.?”
“But can’t I just use
Vanguard/Schwab/Etc
.?”
Again, they’re super
on top of user
sentiment and
questions
“But can’t I just use
Vanguard/Schwab/Etc
.?”
Again, they’re super
on top of user
sentiment and
questions
They clearly art...
Now I’m on the last
page, but what if
users still aren’t ready
to sign up?
Now I’m on the last
page, but what if
users still aren’t ready
to sign up?
They can try the
demo!
I only see a CTA for
signing up. Again.
This explanation tells
me exactly what I can
do…But how?
I only see a CTA for
signing up. Again.
This explanation tells
me exactly what I can
do…But how?
I only see a CTA for
signing up. Again.
If you look closely, you
...
Pulling the page up
reveals a list.
Pulling the page up
reveals a list.
I would recommend
displaying a card that
is only partially
viewable without
scrolling
Like this
Like this
Like this
Or these.
Which imply
there’s more
content below
This card doesn’t give
any visual cues to
users’ ability to scroll
down
Okay. So now we
have a dashboard.
Let’s click on one of
these
This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today
This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvi...
This view gives us a
lot of good information
at a glance:
Current price
Trends
Gains/Losses today
Also there’s a very
obvi...
The colors change for
an overall downward
trend!
The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture
The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture
While Robinhood ...
The colors change for
an overall downward
trend!
Coach marks also
appear to explain a
non-obvious gesture
The colored dot
...
Dragging your finger
across shows
historical numbers.
Imprecise, but +10
cool points
Scrolling down, we
can see other
important stats and an
about section.
Scrolling down, we
can see other
important stats and an
about section.
Let’s click buy.
A simple UI for
checkout. Very clean
and less confusing
than most companies
in the field.
Once you enter the
number of shares,
you’re prompted to
review the order
Once you enter the
number of shares,
you’re prompted to
review the order
This makes a lot of
sense with mobile,
especially...
On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade.
On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade.
As silly ...
On this confirmation
page, you can review
the order, but are
critically reminded
that this is a simulated
trade. Rather th...
Lastly, they let you
decide whether to
sign up now, or
continue playing with
the service.
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
Robinhood Onboarding
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Robinhood Onboarding Slide 1 Robinhood Onboarding Slide 2 Robinhood Onboarding Slide 3 Robinhood Onboarding Slide 4 Robinhood Onboarding Slide 5 Robinhood Onboarding Slide 6 Robinhood Onboarding Slide 7 Robinhood Onboarding Slide 8 Robinhood Onboarding Slide 9 Robinhood Onboarding Slide 10 Robinhood Onboarding Slide 11 Robinhood Onboarding Slide 12 Robinhood Onboarding Slide 13 Robinhood Onboarding Slide 14 Robinhood Onboarding Slide 15 Robinhood Onboarding Slide 16 Robinhood Onboarding Slide 17 Robinhood Onboarding Slide 18 Robinhood Onboarding Slide 19 Robinhood Onboarding Slide 20 Robinhood Onboarding Slide 21 Robinhood Onboarding Slide 22 Robinhood Onboarding Slide 23 Robinhood Onboarding Slide 24 Robinhood Onboarding Slide 25 Robinhood Onboarding Slide 26 Robinhood Onboarding Slide 27 Robinhood Onboarding Slide 28 Robinhood Onboarding Slide 29 Robinhood Onboarding Slide 30 Robinhood Onboarding Slide 31 Robinhood Onboarding Slide 32 Robinhood Onboarding Slide 33 Robinhood Onboarding Slide 34 Robinhood Onboarding Slide 35 Robinhood Onboarding Slide 36 Robinhood Onboarding Slide 37 Robinhood Onboarding Slide 38 Robinhood Onboarding Slide 39 Robinhood Onboarding Slide 40 Robinhood Onboarding Slide 41 Robinhood Onboarding Slide 42 Robinhood Onboarding Slide 43 Robinhood Onboarding Slide 44 Robinhood Onboarding Slide 45 Robinhood Onboarding Slide 46 Robinhood Onboarding Slide 47 Robinhood Onboarding Slide 48 Robinhood Onboarding Slide 49 Robinhood Onboarding Slide 50 Robinhood Onboarding Slide 51 Robinhood Onboarding Slide 52
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Robinhood Mobile User Onboarding
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In this slideshare, we break down Robinhood's fantastic mobile user onboarding experience. It's by far our favorite one we've seen so far, so let's jump in.

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Robinhood Onboarding

  1. 1. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo
  2. 2. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready to commit yet.
  3. 3. Robinhood get’s right to the 3 Important CTAs: • Registration/Login • Swipe for more info • Try Demo It’s really clear what they want you to do…but they give you options if you’re not ready. I love that they prioritize by size, color, and positioning. …Pretty…
  4. 4. Great! Free stock trading. That’s a very strong value proposition.
  5. 5. Great! Free stock trading. That’s a very strong value proposition.
  6. 6. Great! Free stock trading. That’s a very strong value proposition. Also they give a great benchmark vs competitors. $10 per trade can really add up.
  7. 7. “How is this possible?!” Robinhood pre- emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  8. 8. Great! Free stock trading. That’s a very strong value proposition to open with. “How is this possible?!” Robinhood pre- emptively answers common user questions and even throws in extra disclosures (but hides them behind a link) The 4 dots clearly indicate that there are more pages to go Also they give a great benchmark vs competitors. $10 per trade can really add up. Great! Free stock trading. That’s a very strong value proposition.
  9. 9. What’s the question on users minds? Security.
  10. 10. What’s the question on users minds? Security. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding.
  11. 11. I’m loving that the app addresses all your concerns as they arise. They’ve clearly thought a great deal about their onboarding. Member of an org that doesn’t mean much to me, but they do guarantee protection up to $500,000! That works. What’s the question on users minds? Security.
  12. 12. “But can’t I just use Vanguard/Schwab/Etc .?”
  13. 13. “But can’t I just use Vanguard/Schwab/Etc .?” Again, they’re super on top of user sentiment and questions
  14. 14. “But can’t I just use Vanguard/Schwab/Etc .?” Again, they’re super on top of user sentiment and questions They clearly articulate their advantage and stress the importance of mobile.
  15. 15. Now I’m on the last page, but what if users still aren’t ready to sign up?
  16. 16. Now I’m on the last page, but what if users still aren’t ready to sign up? They can try the demo!
  17. 17. I only see a CTA for signing up. Again.
  18. 18. This explanation tells me exactly what I can do…But how? I only see a CTA for signing up. Again.
  19. 19. This explanation tells me exactly what I can do…But how? I only see a CTA for signing up. Again. If you look closely, you can see that this is a card, not a static page. Not a great design but…
  20. 20. Pulling the page up reveals a list.
  21. 21. Pulling the page up reveals a list. I would recommend displaying a card that is only partially viewable without scrolling
  22. 22. Like this
  23. 23. Like this
  24. 24. Like this Or these. Which imply there’s more content below
  25. 25. This card doesn’t give any visual cues to users’ ability to scroll down
  26. 26. Okay. So now we have a dashboard. Let’s click on one of these
  27. 27. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today
  28. 28. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here.
  29. 29. This view gives us a lot of good information at a glance: Current price Trends Gains/Losses today Also there’s a very obvious CTA to purchase here. Let’s click on 3 months to get a bigger picture view
  30. 30. The colors change for an overall downward trend!
  31. 31. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture
  32. 32. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  33. 33. The colors change for an overall downward trend! Coach marks also appear to explain a non-obvious gesture The colored dot indicates where to place fingers While Robinhood has generally avoided coach marks (a good thing), non-obvious gesture coaching makes sense
  34. 34. Dragging your finger across shows historical numbers. Imprecise, but +10 cool points
  35. 35. Scrolling down, we can see other important stats and an about section.
  36. 36. Scrolling down, we can see other important stats and an about section. Let’s click buy.
  37. 37. A simple UI for checkout. Very clean and less confusing than most companies in the field.
  38. 38. Once you enter the number of shares, you’re prompted to review the order
  39. 39. Once you enter the number of shares, you’re prompted to review the order This makes a lot of sense with mobile, especially given the clunkiness of mobile controls.
  40. 40. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade.
  41. 41. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  42. 42. On this confirmation page, you can review the order, but are critically reminded that this is a simulated trade. Rather than utilize another button to complete the purchase, Robinhood helps avoid accidental presses by harnessing a swipe gesture for As silly as it seems, this reassurance is necessary to remind them that they’re not about to make an accidental purchase
  43. 43. Lastly, they let you decide whether to sign up now, or continue playing with the service.
  • EricNg167

    Aug. 1, 2021
  • aflyintheweb

    Jan. 29, 2021
  • BrianDigel

    Jan. 7, 2018
  • joelleeheng

    Oct. 30, 2016

In this slideshare, we break down Robinhood's fantastic mobile user onboarding experience. It's by far our favorite one we've seen so far, so let's jump in.

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