Martha Stewart shares her advice for aspiring entrepreneurs, on what it took for her brand to go from $0 to over $1.4 Billion.

1. The Art of
Building a Brand
Martha Stewart, #inbound14 brought to you by Fractl

2. Business is being done in many different
ways now, and we have to take advantage of
what’s available for us. It’s very exciting.
Martha Stewart, #inbound14 brought to you by Fractl

3. I really encourage entrepreneurs, if they have a
great idea, to run with it. Find ways to finance,
build, market.
Martha Stewart, #inbound14 brought to you by Fractl

4. I think of the brand as an insertion of value,
to give it substance and meaning.
Martha Stewart, #inbound14 brought to you by Fractl

5. Ideas grow and evolve over time.
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6. Try to reach a new customer. Not just a luxury
customer, but the vast market which is down
the retail pyramid.
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7. If we show you how to plant a tree today, and
we find a better way to plant a tree in five
years, we will alter our information, but we
always to get that information to you.
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8. We try to stay curious; we’re constantly
looking for new ideas. Use your curiosity and
research to create beautiful imagery and
informative stories.
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9. You should love playing
with learning.
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10. To make sure we don’t dilute the brand,
we only do things we love.
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11. I’m paying attention to what our brand can
do to grow and succeed in the future.
Martha Stewart, #inbound14 brought to you by Fractl

12. I really admire family businesses that are
able to continuously evolve and grow.
Martha Stewart, #inbound14 brought to you by Fractl

13. Q: How do you approach your digital content in
a way that works so well when so many other
marketing brands have struggled?
A: We have a vast content library, with 25 years
of amazing, finely researched, well-designed,
beautiful imagery, and thousands of great
recipes and decorating techniques. That library
is being combed through and rearranged daily
for the Internet user.
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14. Q: How have you made sure your culture
supports your values?
A: The people who come to work for us are
like-minded people.
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15. Q: Are you trying to set trends, or watch the
horizon to jump on new trends?
A: It’s both. It’s just a question of being
enthusiastic about what you’re doing, building
carefully, having passion for your ideas.
Martha Stewart, #inbound14 brought to you by Fractl

16. Q: When there is a setback, what is the best
way to respond?
A: Be very frank, open, honest, calm, and
forthright. Change course as quickly as
possible.
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17. Q: What do you think it is in your upbringing
that you can do it when others struggle?
A: I was brought up to believe in myself. I was
encouraged to do what I thought was right,
good, and productive. My father said you can
do anything you want if you work hard enough.
That’s a very important work ethic to instill in
your children.
Martha Stewart, #inbound14 brought to you by Fractl

18. Q: You created this category, and now you
have competitors that followed your path.
How do you stay a step ahead?
A: Like who? I have been pitted against some
beautiful, talented, amazing girls, and it’s so
silly. There is room for a lot of great stuff. The
world has become extremely crowded and
competitive. And if I can be a mentor and a
helper, that’s great.
Martha Stewart, #inbound14 brought to you by Fractl

19. Q: What do you hope your legacy is?
A: To have been a really good teacher. And to
have been a successful entrepreneur who did
things that made living every day better.
Martha Stewart, #inbound14 brought to you by Fractl