Keith Boyd presented on changes to Microsoft's developer documentation strategy. The developer landscape has shifted to a post-PC world with multiple platforms. Microsoft faced challenges with outdated content and siloed information. For Windows 8, Microsoft adopted a developer content 3.0 approach with a targeted, integrated experience on Dev.Windows.com. This includes easy to find content organized by a software development lifecycle. Samples are prioritized to inspire developers and support scenarios from planning to selling apps. The voice and tone of content shifted to a more approachable style while maintaining authority. Metrics like Windows Store app growth will track the strategy's success.