TYBMS - MARKETING

3.  “A name , term , symbol or design or a combination of
them which is indented to identify the goods and services
of one seller or a group of seller and to differentiate
then from those of competitors”

4.  Distinctive
 Suggestive
 Appropriate
 Adaptable
 Easy to remember
 Registrable

5.  Create a Consistent Online Identity
 Create a Digital Destination
 Create and Share Valuable and Compelling Content
 Engage With Social Channels
 Engage with Emails
 Create Images
 Budget Unlimited or limited – Use On Line Tools
 Actively Remind People – Keep Shouting
 Create Brand Identity
 Create Gateway Content

7.  Contents Of Advertisement
 Media Used
 Personalities Used
 Symbols
 Sponsoring Of Events
 Price
 Product
 Packaging
 Distribution
 Company

8.  Individual Brand Name
 Blanket Family Name
 Separate Family Name For All The Products
 Company Name Along With The Individual Names
 Brand Attributes
 Brand Identity
 Brand Awareness

9.  Brand Champion
 Brand Culture
 Brand Equity
 Brand Equity
 Brand Essence
 Branding Excellence