The document discusses the identity of "Keats Mulligan", a radio host who plays in a band. Keats uses this stage name to appeal to existing fans and give credibility to his blog and radio opinions. Keats hosts a radio show called "Throwing Frisbees" and promotes local music events. He cross-promotes his various projects through his radio show, band pages, blog, and Twitter accounts for both his stage name and radio show. Keats' blog documents his experiences learning to operate online and discusses contemporary music and culture. He aims to engage readers by referencing course topics like new media and cultural identity in posts about local music scenes.

2. • Approach to ID
• My two nominated publics are music enthusiasts and also youths (an age based
demographic). These two are obviously intertwined. The radio station I work for is a youth
station so that demographic is unavoidable.
• My name is ‘Keats Mulligan’. It was my stage name in a band I previously performed in and
was adopted plainly to appeal to an existing market by generating interest among people
who were familiar with the name.
• What separates me from others that involved in the same field is my work within it. I’ve
played in a band that was fairly prominent (among some circles) and host a radio show
involved with the same music I played. I believe this validated my opinion and gives my blog
more strength than it would have if I used my real name or created a new identity rather
than resurrecting (or recreating) Keats Mulligan.
I use all the media outlets that I’ve created to cross promote anything I’m working on. So
shows being held by ‘Throwing Frisbees’ are promoted through the radio show, and the
bands old pages. I organize peppered tweets and posts through hootsuite and usually
reference the website www.throwingfrisbees.com as an established home base. I also use it
to archive material from shows and projects.

3. • Professional Identity –
My professional identity (or the one that I hoped to create) was potentially not in the same
professional field as many of my classmates. For this reason it’s direction and purpose might
seem less ‘professional’.
My identity is based primarily on my fields of interest. Presently I do a lot of work in local
music. I host a radio show on SYN radio called ‘Throwing Frisbees’, I put on some shows at
various pubs and venues around Melbourne under the same name and I used to work for
website reviewing music performances.
The name of professional personality is ‘Keats Mulligan’ as I don’t like my listenership to
know my real name.
For this reason my professional identity revolves around my personal interests, but takes
the form of a professional pursuit. Key idea’s cited in the coarse curriculum are quite useful
when discussing the content involved with the online identity.
For example, new media and contemporary culture are both discussed in relation to
contemporary music and sub genre formulated around musical developments.
I’ve tried to engage the Twitter sphere and generate interest on my blog by using popular
tags explicitly referencing the coarse work (new media, online presence, cultural identity) and
also music (melbourne punk, garage punk, inthered records).
I’ve also been cross promoting my radio show with my personal identites and the identity of
the show itself (I have a twitter and facebook both for Keats Mulligan and for Throwing
Frisbees).

4. Blog – Keats Mulligan
• Blogging is something that I’m not used to. When I started out blogging for this coarse I
found it hard to write for an audience. My understanding of blogging was a collection of
unnecessarily personal accounts of teenage girls struggling through puberty. Eventually I
think I’ve begun to hone in a solid blogger identity.
Post 1 – ‘Operating online’
http://keatsmulligan.wordpress.co
m/2013/04/20/operating-online/
This post is about operating
online. Plainly about my
experiences with social media
before the unit began and what I
felt I’d learned in the opening
weeks and where I hoped to be at
the conclusion of the unit.

5. Blog Post 2 –
http://keatsmulligan.wordpress.com/2
013/04/21/223/
The second post I’ve included
here is one quite light hearted. It is
about celebrity profiles and online
personalities. It’s about how their
online personalities mimic their
offline ones. It is also about how
their online presence hasn’t the
same depth of more contemporary
celebrities because they existed
(along with a strong body of work)
before the popularization of the
web 2.0.

6. Blog Post 3 –
http://keatsmulligan.wordpress.com/2013/04/0
4/contemporary-music-in-contemporary-
spaces/
The third blog post I’ve included is a more
sincere and in depth post than the previous
two. I discuss contemporary culture and
music as a vehicle for it. I also discuss how
the need for physical space as a foundation
of cultural creation has been removed (or
lessened).
This post is considerably longer than most
of my other posts and the ideas of culture
and also of identity.

7. Twitter –
Technically I operate two separate accounts from the one identity. One is a dedicated
‘Throwing Frisbees’ account that is considerably more colloquial. It operates using a very
similar vocabulary to the show that it’s representing. My other identity is the identity of
Keats Mulligan. It is my personal account, and a lot of the content is specifically about the
course and a lot of the content is about music or the radio show itself. There is also quite a
lot that are tweets about my personal interests outside of music.
https://twitter.com/KeatsMulligan
https://twitter.com/ThrowingFrisbee

8. Tweets