A brief tutorial into what R&A Marketing is and what we are all about. FInished peices and work are also available on this doucment.

2. RESEARCH “ Any road will get you there if you don’t know where you are going.” Yogi Berra

3. RESEARCH Meet Your customer knows you, but do you know them? With Market Analysis you can… Ms. Jones

4. RESEARCH Find your way through the dark to your sword in the stone with… DISCOVERY

5. RESEARCH Media Analysis

6. RESEARCH Focus Groups General - Overall performance rating of the operation in terms of all sectors of the company Sales - Sales process and efficacy Merchandising - In general and/or by category (e.g., bedding, leather, case goods, upholstery, etc.) including category acquisition, floor layout, etc. Financial - Including financing, credit, price, sales, etc. Logistics - Operations, personnel, process, procedure, etc. Customer Care - Service, personnel, processes, satisfaction, etc. Marketing - Ad review and response, new material introduction, etc. Frequent Buyers - Any of the above categories as applied to repeat/frequent buyers Former Buyers - Any of the above categories as applied to customers who patronized the company in the past but who have not recently returned. Missed Buyers - Any of the above categories as applied to customers who have patronized the company, but decided not to buy Untapped Buyers - Targets potential customers from competitors, outlying demographics, etc. Generational - Targets specific age cohorts (e.g. Gen-X, Seniors, etc.) in terms of buying preference Registered Complaint - Targets buyers who have found the company’s processes or procedures to be lacking

7. RESEARCH Competitive Analysis

8. RESEARCH Mystery Shopping

9. ADVERTISING “ Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.” Leo Burnett

10. ADVERTISING Budgeting

11. ADVERTISING Planning

12. ADVERTISING Media Selection

13. Implementation Chasing Windmills… … Sure is tiring . Over Budget Late CONFUSED ADVERTISING

14. ADVERTISING Big Impact Sales Promotions

15. CREATIVE SERVICES “ Where did you get that dress that looks awful? Those shoes and that coat?” Airplane-1979

16. CREATIVE SERVICES The Mind's Eye I like to dream yes, yes… right between my sound machine… On a cloud of sound I drift in the night… Any place it goes is right… Goes far, flies near… to the stars away from here… Copywriting

17. CREATIVE SERVICES Direct Mail

18. CREATIVE SERVICES Client developed Circulars

19. CREATIVE SERVICES Newsprint Ads

20. CREATIVE SERVICES Radio

21. CREATIVE SERVICES TV

22. Web Design & Maintenance CREATIVE SERVICES

23. CREATIVE SERVICES Point of Purchase

24. CREATIVE SERVICES Brochures

25. EDUCATION “ You cannot teach a man anything; you can only help him find it within himself.” Galileo

26. EDUCATION Seminars

27. EDUCATION Word of the Week

28. EDUCATION Newsletters (print & electronic)

29. EDUCATION Roundtables

30. ALLIANCE “ Create Wealth Together” Shared vision & principles Independent yet Interdependent Custom designed facilitation Online data entry Expert financial oversight.

31. BUSINESS CONSULTING “ Coaches who can outline plays on a blackboard are a dime a dozen. The ones who win get inside their player and motivate.” - Vince Lombardi

32. BUSINESS CONSULTING Organizational Development

33. BUSINESS CONSULTING Process

34. BUSINESS CONSULTING Operations

35. BUSINESS CONSULTING Financial

36. BUSINESS CONSULTING Front Room/Back Room