Google+ Local   An insight into why businesses should                use Google+
Google+ Local
The Ruby Marketers
What We Will Cover Today1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tool...
What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. Wh...
We All Know Google?
Or Do We?
What Is Google?    A Search Engine
Google Is!   Not just a Search Engine                                Web Developer Notes . com    The biggest search engine
2nd Biggest SearchEngine?       You Tube has become the second largest         search engine after Google, getting 2      ...
Google + Local Mix     A geolocation orientated photo sharing website.  Uploaded photos can be accessed as layers in Googl...
Google + Local Mix
Last In Google + LocalMix
How It Fits Together
Google Facts & Figures •   Google.com online in      •   1 trillion pages indexed     1997                          2008 •...
Pages Indexed                   In 2008 – 1,000,000,000,000                             (1 trillion)     In 2000 – 1,000,0...
So That’s Google?
Google For Business
Google For Education
So That’s Google Then!
Finally
Google Acquisitions•   Applied Semantics        •   Adscape (in-game    (online advertising) -       advertising) - $23m  ...
What Is Google Worth?
Google’s Worth
What This Means For Us! Even if you have just started in business and           your cash flow is negative   You have acce...
What We Will Cover1. Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. W...
Google Places/Google + Local
What Is Google + Local
Being One      of The Pinsfor your keywords and industry       in your local area
Old Ways Don’t WorkThe old ways of being found no longer work, Yellowpages, News Paper Advertisements , Magazines,TV, radi...
The World’s Gone Mobile
Which MeansPeople want information FAST
Want To Find You Fast they make instant decisions
People Look HereDon’t appear here? don’t expect your phone to ring
What We Will Cover1. Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. W...
Google + Local Page
It All Boils Down To TwoMain Things                 Friends
Your Score/Your Friends
Real Reviews Real People
Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?•   Business owners don’t know how to•   It’s too ov...
Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?• Business owners don ’t know how to• Educate yourse...
Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It?• To time consuming• Hire someone that can shortcu...
Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?• May not understand it ’s importance• Education is ...
Benefits – Google + Local• Pay nothing - can be done for FREE• Get found on Google, increase website traffic• Helps your b...
Google & You
Google & You
What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. Wh...
It’s All About Your Circleof Influence Using These Tools
It All Starts With Keywords
It All Starts With Keywords
So How Do You Do It?
Step 1
Step 2
Step 3
Step 4
So How To Do Video?
Why Video?
Citation Sites & Directories
Back Linking
Much, Much More..
Much, Much More..
Remember Why We’re Doing This
Frequently Asked   Questions
How can I make the most of my     listing on Google?
What if I get a bad review? Can I          take it down?
Why isn’t my listing showing up in       the search results?
Why is there already a listing for         my business?
There Will Be Challenges …• Building a complete listing (100% score)• Keeping your listing fresh and up to date• Acquiring...
Benefits Check…• Pay nothing                     • Boost engagement with                                    images, videos...
What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. Wh...
Questions?
You Can Do It!• We can help you• Just ask us for assistance
Google+ presentation
Google+ presentation
Google+ presentation
Google+ presentation
Upcoming SlideShare
Loading in …5
×

Google+ presentation

619 views

Published on

A quick insight as to why businesses should use Google+

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
619
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
17
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • House keeping: Phones on silent please, toilets, fire drill? Introduce: Ali & Mark from The Ruby Marketers
  • Who spotted the deliberate mistake on the previous slide? How we see brands
  • That is probably how we all see Google
  • If Google is top of the heap who is the first loser? More video is uploaded to You Tube in 60 days than the 3 major US networks created in 60 years
  • From a Google + Local point of view
  • Not just maps for PC but also mobile all goes into the mix
  • Started by a couple in New York 1979, with their friends rating restaurants. Acquired by Google in 2011 for a reported $150m
  • In 1998 Google officially opened for business as a search engine
  • Well not quite
  • Share calendars, documents, a web site, searchable archives and more
  • Well actually there is a tiny bit more
  • Google glasses due to launch next year, and already teams in the Tour-de-France have found a use for them
  • So how has Google made all this possible?
  • Google+ presentation

    1. 1. Google+ Local An insight into why businesses should use Google+
    2. 2. Google+ Local
    3. 3. The Ruby Marketers
    4. 4. What We Will Cover Today1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    5. 5. What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    6. 6. We All Know Google?
    7. 7. Or Do We?
    8. 8. What Is Google? A Search Engine
    9. 9. Google Is! Not just a Search Engine Web Developer Notes . com The biggest search engine
    10. 10. 2nd Biggest SearchEngine? You Tube has become the second largest search engine after Google, getting 2 billion views a day
    11. 11. Google + Local Mix A geolocation orientated photo sharing website. Uploaded photos can be accessed as layers in Google Maps & Google Earth
    12. 12. Google + Local Mix
    13. 13. Last In Google + LocalMix
    14. 14. How It Fits Together
    15. 15. Google Facts & Figures • Google.com online in • 1 trillion pages indexed 1997 2008 • 30 million pages • Chrome Browser indexed 1998 launched 2008 • 1 billion pages indexed • Runs over 1 million servers 2000 in data centres around the world • 8 billion pages indexed 2004 • Over 1 billion searches per day • In 2009 Google profit was $6.5billion
    16. 16. Pages Indexed In 2008 – 1,000,000,000,000 (1 trillion) In 2000 – 1,000,000,000 (1 billion) In 1998 – 30,000,000 (30 million)
    17. 17. So That’s Google?
    18. 18. Google For Business
    19. 19. Google For Education
    20. 20. So That’s Google Then!
    21. 21. Finally
    22. 22. Google Acquisitions• Applied Semantics • Adscape (in-game (online advertising) - advertising) - $23m $102m • DoubleClick (online• Current advertising) - $3.1bn Communications Group (broadband) - $100m • FeedBurner (Web feed) - $100m• Android (mobile software) - $50m • Endoxon (mapping) - $28m• dMarc Broadcasting In Total 113 (advertising) - $102m acquisitions made• YouTube - $1.65bn since 2001
    23. 23. What Is Google Worth?
    24. 24. Google’s Worth
    25. 25. What This Means For Us! Even if you have just started in business and your cash flow is negative You have access to the online toolbox of the 15 th biggest company!
    26. 26. What We Will Cover1. Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    27. 27. Google Places/Google + Local
    28. 28. What Is Google + Local
    29. 29. Being One of The Pinsfor your keywords and industry in your local area
    30. 30. Old Ways Don’t WorkThe old ways of being found no longer work, Yellowpages, News Paper Advertisements , Magazines,TV, radio – It just to drive people to find out moreabout them onlinefind us on
    31. 31. The World’s Gone Mobile
    32. 32. Which MeansPeople want information FAST
    33. 33. Want To Find You Fast they make instant decisions
    34. 34. People Look HereDon’t appear here? don’t expect your phone to ring
    35. 35. What We Will Cover1. Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    36. 36. Google + Local Page
    37. 37. It All Boils Down To TwoMain Things Friends
    38. 38. Your Score/Your Friends
    39. 39. Real Reviews Real People
    40. 40. Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?• Business owners don’t know how to• It’s too overwhelming• It’s too complicated to understand• To time consuming• To costly in man hours to implement• It’s always changing• May not understand it’s importance
    41. 41. Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?• Business owners don ’t know how to• Educate yourself with training like today some free others paid for, talks and seminars/webinars• It’s too overwhelming• Take it in bit size chunks don ’t need to do everything at once• It’s too complicated to understand• Start small on one piece, dip your toe in the water but make a star t
    42. 42. Google has Created this Billion Dollar Platform Why Wouldn‘t You Use It?• To time consuming• Hire someone that can shortcut the learning time• To costly in man hours to implement• Hire Someone to help you• It’s always changing• Keep abreast of changes - get on someones mailing list, that keeps you updated with relevant information
    43. 43. Google has Created this BillionDollar Platform Why Wouldn‘tYou Use It?• May not understand it ’s importance• Education is key - find out why and how it will help your business
    44. 44. Benefits – Google + Local• Pay nothing - can be done for FREE• Get found on Google, increase website traffic• Helps your business stand out amongst the competition• Boost engagement with images and videos• Increase sales with special offers, events and coupons• Pocket bigger profits than the competition• Google + Local listings are indexed and ranked
    45. 45. Google & You
    46. 46. Google & You
    47. 47. What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    48. 48. It’s All About Your Circleof Influence Using These Tools
    49. 49. It All Starts With Keywords
    50. 50. It All Starts With Keywords
    51. 51. So How Do You Do It?
    52. 52. Step 1
    53. 53. Step 2
    54. 54. Step 3
    55. 55. Step 4
    56. 56. So How To Do Video?
    57. 57. Why Video?
    58. 58. Citation Sites & Directories
    59. 59. Back Linking
    60. 60. Much, Much More..
    61. 61. Much, Much More..
    62. 62. Remember Why We’re Doing This
    63. 63. Frequently Asked Questions
    64. 64. How can I make the most of my listing on Google?
    65. 65. What if I get a bad review? Can I take it down?
    66. 66. Why isn’t my listing showing up in the search results?
    67. 67. Why is there already a listing for my business?
    68. 68. There Will Be Challenges …• Building a complete listing (100% score)• Keeping your listing fresh and up to date• Acquiring citations from third-party sites• Soliciting customer reviews• Getting your listing to appear (in a competitive vertical)
    69. 69. Benefits Check…• Pay nothing • Boost engagement with images, videos and events• Get found on Google, increase website/store traffic • Increase sales with special offers and coupons• Help your business stand out amongst the competition • Pocket bigger profits than the competition• Learn more about your customers • Google + Local listings are indexed and ranked
    70. 70. What We Will Cover1.Why Google2.What Business Need To Know AboutGoogle+ Local3.Why Use these FREE BillionDollar Tools4. What’s Next5. Q&A
    71. 71. Questions?
    72. 72. You Can Do It!• We can help you• Just ask us for assistance

    ×