More Success with Bridal Fairs

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More Success with Bridal Fairs

  1. 1. Bridal Fairs
  2. 2. Melissa GilloolyMarketing Manager
  3. 3. Bridal Fairs
  4. 4. Wedding Expo- inhouse
  5. 5. Wedding Expo- inhouse
  6. 6. Creating the Plan
  7. 7. Strategic Objectives- Why?StrategicobjectivesNetworkwithin theIndustry-futurereferrals Offercurrentbrides- onestop shopOvercomeRSL Stigma-show offFacilitiesSellWeddingsPhotoshoot
  8. 8. Financial• Budget worksheet
  9. 9. Exhibitors/PartnersKey suppliers
  10. 10. Advertising & Communication Plan• Media Partners• Members Marketing• Signage/ Displays• Above the line advertising• Directly targeted marketing• Referrals• Sms/Email• Smart phone application
  11. 11. • Social Media- Facebook, twitter and blogs• Website• Online bookings Registration/ enquiry form• Google Analytics•Advertising & CommunicationPlan cont.
  12. 12. Sydney’s 5 Star Club

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