Do I really need social media?
This is the MOST commonly asked question. Many businesses think that they don’t really need this new media. After all they are just doing fine without it so far. But then we ask them: aren't you worried that you might miss on some new lead generation methods? You might miss on some very valuable customer connection and engagement opportunity? When brands worldwide – right from Fortune 500 to the small cafes around the corner are benefiting from it, aren't you willing to give it a thought that there might be some merit in it? Getting involved in social media allows you to be more engaged with your current and potential clients. The word “transparency” was probably most cliché word used to describe social media some 3-4 years ago, but it’s very true. Social media allows companies to have a voice and to show the public that your company is willing to listen and gather unsolicited feedback. Social media also allows your brand to provide that extra customer service option outside of the traditional email and phone media. So while you need to definitely look into if your target audience is on social media or not, you should not reject is outright without giving it a thought.
