Can I use LinkedIn for promotion of my business?

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We would not recommend this. LinkedIn as a platform is for connecting with individuals, getting in touch with professionals and experts and interacting with them. Mostly we have observed people using LinkedIn groups to promote their business. This is strict NO. Discussion Groups, as the name itself says, are for discussions. Use them to discuss interesting topics, share point of views and learn. Don’t dilute the purpose by commenting with product promotions. Do it ONLY IF you truly believe that your product offers the value in line with the discussion which is going on.

Marketing

Can I use LinkedIn for promotion of my business?

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This is one question which is asked many times. There is a common misconception that social media opens a can of worms with lot of negative comments. But actually thinking, if at all there are negative sentiments, at least social media is offering you a platform to KNOW about those sentiments which you would have never known – but your customers and others would have definitely known. With such negative comments on social media, you are at least getting an opportunity to address those negative comments/ sentiments and regain the confidence of your customers, whom you would have probably completely lost.

How to handle negative comments on social media?

Kayol Hope

How do I create a viral campaign?

Kayol Hope

Both the types of ads have shown great results for businesses. Fundamentally, although both work on the principles of Pay-Per-Click or Pay as Per Impressions, there is a slight difference. Google ads are more keyword driven. You choose the keywords for which you would like to show your ad, put a bid you are willing to pay and you are done. In Facebook, you can choose to show your ads based on interests like photography, reading, writing etc. Essentially you show your ads to people who you think would be ‘relate’ with your ads better. Secondly, you need to remember that there is always intent on Google. When someone does a search on Google, he or she has come there with some intention of either making a decision, making a purchase, research etc. On Facebook, mostly people are for networking and connecting with friends. So the intent is not explicitly there. Consider all these options when you take a call.

Does Google AdWords work better than Facebook ads?

Kayol Hope

What would you answer if you are asked “Is T-Shirt more appropriate or a formal shirt?” Well, you would say “depends on the occasion” right? Now apply the same principle. Whether Facebook is better or Twitter clearly depends on your objective, purpose, your target market and your user group. Both the platforms have their own merits, purpose, usage guidelines and benefits. You need to understand your marketing and communication objective and then choose an appropriate platform. You need to also consider that people’s behaviours on Twitter is different than on Facebook. Twitter timeline moves faster than Facebook so you really need to post almost like real-time updates on Twitter. It provides the kind of immediacy. Whereas; on Facebook, you have better opportunity to have more in-depth conversation around a topic. Picture sharing is more appreciated on Facebook than Twitter. So I would say that if at all you have to choose, apply a simple test: Choose a platform where your audience spends more time.

Which is a better platform? Facebook or Twitter?

Kayol Hope

This is the MOST commonly asked question. Many businesses think that they don’t really need this new media. After all they are just doing fine without it so far. But then we ask them: aren't you worried that you might miss on some new lead generation methods? You might miss on some very valuable customer connection and engagement opportunity? When brands worldwide – right from Fortune 500 to the small cafes around the corner are benefiting from it, aren't you willing to give it a thought that there might be some merit in it? Getting involved in social media allows you to be more engaged with your current and potential clients. The word “transparency” was probably most cliché word used to describe social media some 3-4 years ago, but it’s very true. Social media allows companies to have a voice and to show the public that your company is willing to listen and gather unsolicited feedback. Social media also allows your brand to provide that extra customer service option outside of the traditional email and phone media. So while you need to definitely look into if your target audience is on social media or not, you should not reject is outright without giving it a thought.

Do I really need social media?

Kayol Hope

Will I be able to measure the ROI?

Kayol Hope

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How to handle negative comments on social media?

How do I create a viral campaign?

Does Google AdWords work better than Facebook ads?

Which is a better platform? Facebook or Twitter?

Do I really need social media?

Will I be able to measure the ROI?

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Can I use LinkedIn for promotion of my business?

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