2. The Theory
• Goodwin’s theory states that there are 5 key
features of a music video.
• 1) There is a strong relationship between the
lyrics and the visuals.
• 2) Thought through beat (seeing what the lyrics
mean in your head).
• 3) Narrative and performance of the song
• 4) Technical aspect.
• 5) Star Image (camera shots to make the artist
look like the centre of attention).
3. Relationship between the music and
Visuals
• Visuals can be used in three ways to promote a
song. Goodwin believed this was through analysis
of lyrics, e.g in many music video’s the artist often
does exactly what the lyrics in the song say.
• 1) Illustrate – The video may use certain images
and shots to show the audience the meaning of
their lyrics and the genre of their song.
• 2) Disjuncture – The meaning of the song is
completely ignored within the music video.
• 3) Amplify – When the camera shots are
manipulated and shown repeatedly to get the
image drummed into our heads.
4. Thought through beat
• 1) Analysis of the music structure in order to
understand chorus and verses.
• 2) Artist voice would be unique so audience
will be able to form identification that can be
linked to the star image or singer.
• 3) Story the artist is trying to portray through
their song and their vocals.
5. Narrative and performance of the song
• Goodwin believed that it was important for
the artist to involve themselves in the music
video by performing an acting role such as the
main character or singer. This would help to
give the audience a special connection to the
artist and keep them engaged.
6. Technical aspect
• Andrew states that the technical aspect helps
to keep and hold the music video together
through the use of mise-en-Scene, editing and
special effects.
• Lighting and colour within the video helps to
create the mood and setting, can also help to
highlight significant parts of the song and
create emphasis.
7. Star Image
• Andrew referred to star image as a visual
representation of the music video. The way
the artist looks can have a big impact on
whether the audience find the video
appealing. The star image has to be unique to
that artist in order to advertise their music
video.
