Imc Plan

Imc Plan
MCS 3620: Marketing Communications
IMC Plan Report
Group 7
November 27th, 2014
Table of Contents
Introduction.............................................................................................Page 3
Situation Analysis.......................................................................................Page 3 i. Market Analysis
ii. Market Environment iii. Consumer Analysis iv. Competitor Analysis
TOWS Analysis.........................................................................................Page 5
Marketing Objectives...................................................................................Page 7
Marketing Strategies....................................................................................Page 8 i. Target Market ii.
Positioning iii. Competitive Approach
Target Audience.......................................................................................Page 11
Proposed Budget.......................................................................................Page 12
Overall Communication Objectives.................................................................Page 13 ... Show more
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This was a new and untapped market and Tesla needs to develop a marketing plan that will allow
them to stay ahead and be the sought after brand in electric vehicles. They cannot simply rely on
word of mouth like they have been doing in the past.
Situation Analysis
Market Analysis
As of 2013, Tesla owned 43% of the market share of electric vehicles in Canada (EVWORLD,
2013) and the market is expected to continue to grow, as sustainable energy becomes more of a way
of life than a movement. According to the Government of Canada, "the market for electric vehicles
in Canada is growing as Canadians look for cleaner, more efficient vehicles. Research confirms that
consumers in North America are willing to pay more for an electric vehicle if the environmental
benefits are significant" (Government of Canada, 2010). With this expedited increase in purchases
of electric vehicles, the Tesla Model S is positioned well to obtain its goal of increasing its existing
market share.
Market Environment
In the market today, there are some factors that can pose a problem to all the market players'
including the Model S. The idea of fully electric vehicles is still a new idea in the eyes of
consumers. The major concern for the market would be the location and proximity of charging
stations for the vehicles. Major cities are starting to increase the amounts that are located within
them, but are still not as readily

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Case Study Of Tesla Motors
Tesla Motors is a very unique automotive company in that it produces vehicles that are powered by
electricity. This is a fairly new market and one more and more people are investing in. Each year,
more and more people are purchasing vehicles that rely on electricity to operate, thus' companies
that produce such vehicles are generating income. Tesla, specifically, is making a lot more profit
than they are losing with their variety of electric vehicles. Their stock, NASDAQ: TSLA, has had a
steady increase since 2003 and continues to rise. It is currently at 214.93 USD per share and has
risen by 1.61% today, 5/8/16, alone. According to fortune.com, Tesla made quarterly revenue that
estimated $939.9 million in 2015 which was a gain of 52% over ... Show more content on
Helpwriting.net ...
In 2015, Tesla sold 10,045 Model S cars which was a 55% increase in sales of this car from the
previous year. Considering how well the Tesla Motor company's stocks are doing, how many
expectations they are exceeding increasingly each year, the massive amount of profit annually, and
the growing market of electric motor vehicles, I believe Tesla Motors will be around for quite some
time and, with this information, I confirm it is a stable company. The goal of Tesla Motors is to
create affordable mass market electric vehicles in an effort to reduce carbon emissions, along with
water and land pollution generated by oil and gasoline, two required ingredients in the operation of
ordinary motorized vehicles that control 99% of roads globally. Their goal has been achieved and
continues to be achieved each year in the progressing amount of electric cars sold not only by Tesla
Motors, but other motorized vehicular manufacturers that have borrows some ideas from the electric
car design Tesla created. Elon Musk and the other founders of Tesla Motors wanted to enter the auto
motive industry with a high–end product of which targeted affluent

Key Success Of Tesla Motors
Tesla Motors Inc is one of the leading companies for designs, develops, manufactures, and selling
electric cars and energy storage products. Founded in 2003 the major specialization of the company
is software for automated cars, cars powered by electric energy and solar for home power.
The aim and vison of Tesla Motors is to provide in the short run cars which are affordable to the
average consumer, it started making first sport cars for the enthusiast for speed and environmental
preservation, moving then to the second phase to the large market who choses affordable compacts
and sedans which in turn will promote and stimulate the electric car trend.
The key success for Tesla Motors was the development of and manufacturing high performance ...
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Weaknesses
Tesla Motors is only selling electric cars, and people are still suspicious of electric cars. The
infrastructure around electric cars doesn't exist. Tesla Motors are doing their best to change this by
building Superchargers, which are like gas stations but for electric vehicles only. It will be free to
charge your Tesla Motors car at these stations.
Model S, Model X, Model S, and future Model 3 are the only car models in its factory line. And in
the future, they have plans to design a cheap electric car, a new sports car, and an electric truck. The
batteries have to improve. Historically, the batteries have improved by 8 % a year, but there's no
guarantee that they will improve in the future. Limited operating history – the company is just ten
years old. Limited revenues and lack of profitability. The car industry is competitive so there are no
guarantees that you will make money despite that you are marketing great cars. In Sweden they used
to have this car company Saab. The cars were great – they got good reviews and top points at safety
tests – but not enough customers bought them, so Saab had to file for bankruptcy and was bought by
the

A Report On Tesla Motors
Background Information
➢ History Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley that wanted
to prove to the world that electric cars were the cars of the future (Tesla Motors, Inc, n.d.–a). The
goal of Tesla Motors was to make electric vehicles that had instant torque, incredible power, and
zero emission (Tesla Motors, Inc, n.d.–a). Tesla Motors engineers first began designing a powertrain
sports car built around an AC induction motor, patented in 1888 by Nikola Tesla, the inventor who
inspired the company's name (Tesla Motors, Inc, n.d.–a). In 2008, Tesla Motors launched the Tesla
Roadster (Tesla Motors, Inc, n.d.–a). The Roadster was able to travel 245 miles per charge and
accelerate from 0 to 60 in 3.7 seconds (Tesla Motors, Inc, n.d.–a). Tesla Motors would sell 2,400
Roadsters in over 30 countries (Tesla Motors, Inc, n.d.–a). In 2012, Tesla Motors discontinued their
Roadster design and launched their Model S electric sedan. In 2013, the Model S won Motor Trend's
Car of the Year award and achieved a 5–star safety rating from the U.S. National Highway Traffic
Safety Administration (Tesla Motors, Inc, n.d.–a). In 2014, an all–wheel drive configuration of the
Model S that further increased perforce in acceleration achieving a 0 to 60 in 3.2 seconds (Tesla
Motors, Inc, n.d.–a). In 2015, Tesla Motors began selling a full–size all–electric crossover SUV, the
Model X. The Model X has sold over 2,600 units since its launch (Tesla Motors, Inc,

Tesla Motors
"I'd never buy one of those bloody electric cars!". "Electric cars are just toys". "Only greenies would
buy that sort of car". "And who knows how it's serviced?". These are the cries of the working world.
How can we overcome this resistance to a fundamentally new product? Does a radically new
product need radically new marketing strategies? In this paper I am going to explore Tesla's
innovative marketing strategy for motor cars. Don't set up a traditional car yard in the cheap rentals
along highways. Set up in the shoppings malls! Increase consumer volume through segmentation
and targeting! Capitalize off it by strategic positioning! Provide great service and a top–notch
product, along with nifty little trinkets, and create customer value. ... Show more content on
Helpwriting.net ...
Customers perceived value of the car is at its lowest. Thus Tesla are stimulating people's interests
and awareness so that in years to come, as electric cars become more integrated into society, they
will be at the forefront of the emerging market. Lastly, the usual method of selling cars has always
yielded poor customer satisfaction, most receiving "just 2 or 3 stars" (Paul J. D'arcy, n.d.). Thus,
with this focus on service, Tesla may really impress customers. These customers may fall into the
zone of delight rather than satisfaction because the service is so much better relative to the orthodox
method.
Tesla's other marketing strategies – Tesla's shop locations are also an example of the companies
positioning strategy. Positioning is identifying and attempting to occupy a brand niche, product or
service using marketing placement strategies (Gary Armstrong, 2011). Tesla started 'high'; their first
few car models were luxury, in order to let 'early adopters fund technology development' (Paul J.
D'arcy, n.d.). However, now Tesla are appealing to the masses.
The stores location makes it clear that the product information (and the product itself) are not
exclusive; it is available to everyone. They are releasing the Model 3, a cheaper, more family–
orientated car. All this serves to remove, not establish, a niche. Tesla are attempting to remove the
stigma that they are a selective company who's products are only bought by rich

Why Is Tesla Motors Important To The Future?
"Tesla Motors one of the most important company that i know about. it makes energy renewable so
that we won't have to used gas and the kids from the future are safer. Tesla Motors was founded in
2003 by a group of engineers in Silicon Valley who wanted to prove that electric cars could be better
than gasoline–powered cars. With the capacity that they have to just change the car that brings hope
to every person because its renewal. Just image a little boy coffining because there is no clean ear.
Picture a old lady dying because her long were polluted by the dirty ear that cars gives us. The
company Tesla has created this amazing car that could change the future for ever,using a great idea
of getting the energy by the sun we help our environment be save and when make the future safer
too. there method of ... Show more content on Helpwriting.net ...
the ear is not going to be too polluted and were going to be safe. When I think of the future I think
of my little brother of my nice and when she plays and who she's going to grow up one days and she
would become my future the person that would look after me and my family. When I see her I
always want the best for her and my brother and by having a lot of pollution and they breathing it
throw their long makes me wonder if there going to have problems in the future or if one day they
would end up in the hospital because there longs don't work anymore. All of that scares me because
instead of helping the earth were cutting down trees and that's going to affect us in the future. I'm a
strong believer in saving the world and how kids are the future, how new inventions could help us
and how just by putting your idea out there could change and be successful if you truly work hear,
just like the company

Tesla Motors
Tesla Motors
Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research
question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1
Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11
6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question 2 17 Part 2
19 Tesla Financial 19 Part 3 23 7.3 Sub question 3 23 7.4 Sub question 4 24 7.5 Sub question 5 26
7.6 Sub question 6 28 7.7 Sub question 7 32 7.8 Sub ... Show more content on Helpwriting.net ...
6. Methodology
* Project type * Theories and models used * Data collection * Structure * Criticism of sources and
methodology
6.1 Project type
The purpose of this study is to understand the Danish market behavior regarding the electric and
luxury cars as Tesla Motor. We chosen two parts consist of research analysis and reseach survey.
Part 1, reseach analysis is about internal and external analysis of the electric and luxury car industry.
This research method has guided appliance to contain, filter and analyse data for answering the
research question and sub questions.
Part 2, research survey describes the questionaire and the answer from 60 sample people in
Denmark. This research method has guided to know what the people are thinking and if they are
willing to buy Tesla or not. The statistic and hypothesis of proportion analysis will answer the
assumption of research question.
6.2 Method
Firstly, the relevant internal analysis will be described using value chain and VRIN analysis,
financial analysis, and portfolio (SBU analysis). The purpose of the analysis is to picture Tesla's
current strategies.
Secondly, Porter's 5 forces, customer behavior (7'o framework), PESTLE, market structure and size,
competitors analysis will be used to describe the electric car industry. The purpose of

Visions Of Tesla Motors
Creativity & Innovation
__________________________________________________________________
Paper Title –
Written by – Rasika Wanganekar
PRN – 15020841152
Section – C
INDEX
Sr. No. Topic name Page No.
1 Abstract
2 Introduction of company
3 Tesla's innovation approach
4
5 Future Prospects References
Abstract
Changing times and changing trends is pushing entire population towards being more
environmentally sensitive in every possible area. Increasing transportation efficiencies is best
solution to reduce carbon emissions which happens due to increasing use of automobiles across the
globe. Electric cars promise to bring about a transportation transformation whose time has come.
After early initiations of William Morrison in 1890 many big industries has failed create impact in
evolution of electric cars. Tesla Motors, an American based company which is doing pioneering and
revolutionary work in electric car segment. This paper explores how innovations and radical visions
of Tesla Motor's changing entire scenario for automobile industry.
Key Words :( Electric Car, Innovation, transport efficiency)
___________________________________________________________________
1. Introduction
In 2003, a group of Silicon Valley engineers who wanted to develop electric vehicles came together
and established an ... Show more content on Helpwriting.net ...
The reason for the organized innovation management is the fact that innovative mind is one half of
the success, support for innovations the other. Consequently, for any high–tech company the

implementation of innovation management system is a must. When the co–founder and current CEO
of Tesla Motors Elon Musk was asked about their strategy in 2006, he stated that "The starting point
is a high performance sports car, but the long term vision is to build cars of all kinds, including low
cost family

Tesla Motor 's Model 3 Vehicle
The launch of Tesla Motor's Model 3 vehicle took place in March of 2016. This newly engineered,
high powered vehicle is projected to be the foundation for Tesla's marketing strategy for the up
coming year. The Model 3 stands as the "turning point for the company, vaulting the young
automotive brand into a new market: middle–income buyers" (Kiley). While the all electric vehicle
is similar to its predecessors, the Model X and the Model S, the Model 3 is significantly less
expensive. The Model 3 is $35,000, while the Model X is priced at about $75,000 and the Model S
at approximately $135,000 ("Car and Driver"). The target consumer sales market of this vehicle is
the entire middle class and millennials. Elon Musk, the CEO of Tesla, is working to produce a
significant number of vehicles in a limited amount of time, so an affordable, yet energy efficient
vehicle can be available to every strata of the middle class, as well as to environmentally conscious,
forward thinking buyers.
While the Tesla's Model 3 is the most current vehicle that is expected to have a significant effect on
the company's future projected sales, their earlier vehicle, the Model S was successful in its market
as well. Although the Model S is significantly more expensive than the Model 3, Tesla's marketing
of luxury, eco–friendly, and innovative technology proved to consumers that their Model S was the
right pick. According to Bloomberg, the Model S became a significant staple for the brand and
became, "in

Case Analysis : Tesla Motors
ny History
(1)Tesla Motors was originally founded in 2003 by CEO Martin Eberhard and CFO Marc
Tarpenning . According to Tesla. com, the company was named after the Serbian engineer Nikola
Tesla who invented the induction motor and alternating–current (AC) power transmission in 1888.
Eberhard and Tarpenning decided to design their first electric sports car using the design of Nikola
Tesla's patented AC induction motor. By early 2004, Eberhard and Tarpenning were quickly joined
by several other scientist and investors named JB Straubel, Ian Wright, and the infamous Elon
Musk. Adding these additional major investors assisted this company 's growth to manifest Tesla's
mission "to accelerate the world's transition to sustainable energy" (@teslamotors."About Tesla").
According to Britannica Encyclopedia, Astronomy editor Erik Gregersen, Musk's substantial
financial investment of more than $30 million helped to get the ground running on the "new
venture" of Tesla Motors, Incorporated (Gregerson, Erick. "Tesla Motors").
As Tesla began their corporate journey of electrical and environmental engineering, they also began
to make changes to their leader board. According to Gregersen, in 2007 Eberhard stepped down as
the company's CEO and settled into a position on the advisory board. In December 2007, technology
entrepreneur Ze'ev Drori became CEO and President of Tesla. ("Tesla Motors". Company 's
History). Short then after, Tesla fired several company leaders including Eberhard

Tesla Motors, Inc.
1. INTRODUCTION TO TESLA
Tesla Motors, Inc. is a US based company that designs, develops, manufactures and sells electric
vehicles, electric vehicle powertrain components, and energy storage systems. The company was
incorporated in July 2003 by Marc Tarpenning and Martin Eberhard. The company launched its IPO
during 2010. Currently the company is listed at NASDAQ. Tesla Motors has wholly owned
subsidiaries in North America, Europe and Asia. These subsidiaries market, manufacture, sell and/or
service the vehicles of Tesla.
The company introduced its first vehicle, Tesla Roadster, during 2008. It was an electric sports car
with lithium–ion battery cells. After a full charge of the battery, Tesla Roadster had an average range
of 245 miles (394 KM). During 2008 to March 2012 period, the company sold more than 2250 Tesla
Roadster to customers in 31 countries. The base price of the car was US$109,000.
The Second car of Tesla was Model S, a four door five passenger premium sedan. The company
started selling the cars during 2012. As of June 2015, the company has sold 78,344 units of Model S
during 2012 to June 2015 period. The leading market of the model is the US with over 50,000 units.
The largest foreign market is Norway. The company is expecting the total global sales of Model S to
surpass 100,000 units within December 2015. Model S currently have two battery pack options – 85
KWH battery pack model and 60 KWH battery pack model. 85 KWH model has an average range
of 265 mile

Tesla Motor : Sustainable Development
Han Yan
Market Society
12/December/2014
Tesla Motor––Sustainable Industry The world is calling to the urgency of making progress toward
economic development that could be sustained without depleting natural resources or harming the
environment. "The term sustainable development means different things to different people. But, in
essence, it is concerned with meeting the needs of people today without compromising the ability of
future generations to meet their own needs" (World Business Council for Sustainable Development,
2014). Furthermore, sustainable development is a compelling idea for many people. It is concerned
with how business can contribute to some of the most significant challenges that the world faces
today, such as the ... Show more content on Helpwriting.net ...
It is the marker of Roadster, Model S and upcoming Model X, which creates vehicles that conform
to all U.S. safety, environmental and durability standards. Tesla's mission is accelerating the world's
transition to sustainable transport with a full range of increasingly affordable electric cars. In
October 17th, 2006, Tesla motors was named a recipient of the Global Green USA product/industrial
design award for its work in developing the Tesla Roadster, the worlds' first all–electric, Lithium–
ion battery powered sports car. "There couldn't be a more important time for these innovators," said
Mikhail Gorbachev, President of Green Cross international, Global Green USA's parent
organization, through an interpreter. "Designing a more sustainable and secure world will make us
all safer and healthier"(Tesla Motors, Inc., 2006). Furthermore, "sustainability and resource
depletion are among our deepest concerns," said Martin Eberhard, CEO and co–founder of Tesla
Motors. "We set out to design a car that combines style, acceleration and handing with advanced
technologies in order to make the Tesla Roadster a viable alternative to fossil–fuel cars" (Tesla
Motors, Inc., 2006). In order to enable a continuous reduction in the cost of long range battery packs
in parallel with manufacturing at the volumes requires to enable Tesla to meet its goal of advancing
mass market electric vehicles.

Business Pl Tesla Motors Marketing Plan
MKT 615 – MARKETING PLAN
Tesla Motors Marketing Plan
GROUP 4
Mathalikunnel, Sebastian Sunny
Medipally, Krishna Chaitanya
Medishetti, Naresh Kumar
Ogunrayi, Olufunke
Pan, Yiran
Patel, Kiran
Patel, Malaykumar Shashikant EXECUTIVE SUMMARY
Background
Tesla motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove
that electric cars could be better than gasoline powered cars. With instant torque, incredible power
and zero emissions, Tesla motors is creating new generation of cars that would be increasingly
affordable, helping the company to work towards its mission: to accelerate the world's transition to
sustainable transport.
Tesla's headquarters is located in Palo Alto, California and has over 2000 employees. It has 31 stores
and service locations spread across the globe with more stores expected to open in the future. Tesla
engineers first designed a powertrain for a sports car built around an AC induction motor, patented
in 1988 by Nikola Tesla, the inventor who inspired the company's name. The result was the launch
of the Roadster, a solely electric operated sports car accelerating from 0 to 60mph in 3.7 seconds
and achieving a range of 245 miles/charge of its Lithium ion battery. Tesla hereafter expanded its
technological advantage to the luxury sedan market with the launch of Model S, a sustainable luxury
sedan with zero emission.
(www.teslamotors.com/about).
Goals
"To accelerate the advent of sustainable transport by bringing

A Report On Tesla Motors
Tesla Motors was founded in 2003 by a group of engineers in Silicon Valley who wanted to prove
that electric cars could be better than gasoline–powered cars. With instant torque, incredible power,
and zero emissions, Tesla's products would be cars without compromise. Each new generation
would be increasingly affordable, helping the company work towards its mission: to accelerate the
world's transition to sustainable transport.
After reading about Tesla Motors, the CEO Elon Musk describes his strengths as the Special Forces,
such as the navy seal. The comparison is like the Special Forces and they only recruits the best, so
does Tesla Motors. Another strengths that the company has are a good tracking record of the CEO
since Elon Musk has ... Show more content on Helpwriting.net ...
SolarCity and Tesla Motors are collaborating with each other. Tesla stores are comparing to the
Apple stores and are an innovative to market the Tesla cars. The Tesla–owned Superchargers are on
average 16 times faster than most public charging stations. With Tesla Motors you won't have to
worry about running out o batteries since Tesla is building their own battery factory.
One of the Weaknesses that Tesla Motors might have is the fact that the CEO Elon Musk is not only
the CEO for Tesla Motors but he's also CEO and CTO of SpaceX making his schedule a busy one.
Another weaknesses are that people are still not sure of buying an electric car. The company is had
to start building Tesla stores, so people can visit and learn why electric cars belongs to the future.
The infrastructure around electric cars does not exist. Tesla Motors are doing their best to change
this by building Superchargers, which are like gas stations but for electric vehicles only. Another
weaknesses is that Tesla Motors only build the Model S car, so people really don't have different
options in choosing different cars. In the near future the company is designing an SUV called Model
X, with plans to design a cheap electric car, a new sports car, and even an electric truck to give it's
customers options when buying a vehicle. One thing that is not good for the company is that the
batteries have no

Tesla Motors, Inc.
Tesla Motors, Inc. is the world leading electric automotive and energy storage company with several
models of cars: The roadster, Model S, and the newly introduced Model X. The company was
founded by Elon Musk. The company strives to provide clean energy driving and has set sights on
providing the affordable electric car driving experience. It has undergone several rounds of funding
with the Elon Musk funding the first round himself, The company was listed on the NASDAQ and
is now a publicly traded company, it has partnered with Toyota recently to work on a new ERav 4
veichle. Tesla manufactures and builds cars in the United States of America Palo Alto, California is
where they have their global corporate headquarters. They sell into the Canada, Europe, Asia and
Australia. They have a unique sales strategy and sell cars directly to consumers without third party
dealerships. They have showrooms in malls where consumers can learn more about the car and
place an order online. They operate in 22 American states with these showrooms. They have had to
fight hard to maintain their current sales strategy of selling cars directly to consumer this is said to
save consumers unto 8% on their luxury car purchase.
Supplier Power
Tesla Motors, Inc. operates out of California and therefore has to pay american based wages and
pay. Elon Musk and Tesla have an extremely high supplier power because they must cater to North
American needs first and American safety standards. Due to the

Tesla Motors Case Study. As Pressure Increases The Need
Tesla Motors Case Study
As pressure increases the need to develop alternative forms of powering the worlds petroleum
powered vehicles a new company is attempting to disrupt to auto industry with a business model
that challenges the status quo and force entrenched incumbents to alter their current vision for the
future of the automobile market. Tesla was created to directly address the challenge of creating a
viable alternative to the internal combustion engine. Tesla is the first company that commercially
produced a federally compliant electric vehicle with the design styling and performance
characteristics of a high–end performance automobile. (Citation) This case study will examine Tesla
motor company's strategies as well as assess ... Show more content on Helpwriting.net ...
To become profitable the company must increase sales volumes to achieve economies of scale and
reduce cost. Tesla's sales volume currently pose little threat to the much larger automobile
manufacturers. Tesla will eventually be in direct competition with the higher capacity automakers,
placing its growth strategy in peril. An evaluation of the external environment illuminates the
challenges the organization has no direct influence, however it must navigate successfully to
survive. This analysis can assist in identifying specific opportunities that may arise and the threats
that exist to achieving strategic goals. The external environment includes political, economic,
societal, technological, legal and environmental.
Political
Tesla is coming of age at a time when governments across the world are coming to grips with effects
of carbon emissions on the sustainability of life on the planet. These pressures are shaping the
legislation and government efforts to limit the impacts of automobiles. The governmental mandates
have improved the political environment has provided an incentive for automakers to be innovative
and capitalize from creating alternatives. The United States government currently provides subsidies
and special financing options for companies that develop innovative technologies that address
alternative energy concerns.
Economic
The major

Analysis: Tesla Motors
MKTG6011W
Strategic Marketing
Action Learning Project
TESLA MOTORS
Students: Marcus Chau (1155038866) Subrato Chowdhury (1155058345) Rodrigo Gonzalez
(1155065430) Michael Ngan (1155040726)
Carolina Quiroz (1155065428)
Marcelo Seguel (1155065429)
Samir Sepúlveda (1155065427)
Professor: Larry K. Y. Poon
Teaching Assistant: Yvonne Ning
Date: May 10th, 2015
Index
Executive Summary 1
Methodology 2
Business Strategy of Tesla in the US: 3
Value proposition and Competitive advantage: 4
Customer, Market and Competitor Analysis in U.S.: 5
Key research findings – China as a potential market 6
Analysis of Tesla in the China Market 7
PEST Analysis: 7
Value Chain Analysis: 9
Key Survey Findings 10
Conclusion from ... Show more content on Helpwriting.net ...
Selling its own vehicles in company–owned showrooms and online.
2. Selling powertrain components to other automakers
3. Serving as a catalyst and positive example to other automakers.
Tesla Motors is focused on differentiation strategy, offering electric vehicles to a Premium market
with no other comparable alternatives (Tesla Roadster was the first electric sport vehicle in the

world), disrupting the market with a high reliability and performance EV (see Exhibit 2 ) coupled
with features enhancing customer satisfaction of those customers looking for style and design in an
EV. The R&D department is particularly important in order to drive down the costs. The sale of each
Tesla car helps to pay for the development of a new and more affordable electrical vehicle, reaching
the final objective of create an affordable mass–market of electrical vehicles.
Also to promote the adoption of Electric Vehicles, Tesla has agreed to share its patented technology
with its competitors to establish a standard for charging EVs. It is working extensively to provide
value to its customers by increasing its network of charging stations and providing free charging
facility.
Value Proposition:
Fuel saving.
Luxury and superior design compared with the EVs available in the market.
Environmental friendly, with zero emissions.
Fastest battery charging time.
Truly high performance and high drive range EV.
Wirelesses diagnose, Technical service at home – branded as 'Tesla

Tesla Motors Inc. ( Tesla )
Introduction
Tesla Motors Inc. (Tesla) was founded in 2003 by a group of engineers in Silicon Valley. Tesla has
been in the business of designing and manufacturing fully electric vehicles (EVs). The company's
name came from Nikola Tesla, who influenced the design of the powertrain for their first vehicle.
Tesla's CEO is Elon Musk, he had a few goals for his company. First, was to build a sportscar. The
next goal was to use that money to design and sell a more affordable car. And then use that money to
design an even more affordable mass–market car. Finally in 2008, Tesla released their first electric
vehicle, the convertible sportscar called the Roadster, which is now no longer available to buy. In
order to raise funds for more research and development, Tesla had their initial public offering of
shares in 2010 at $19 per share, under the ticker symbol TSLA. Today, Tesla stock goes for
approximately $232(Market Watch, 2016). In 2012, Tesla released the Model S, which was the
world's first premium electric sedan. To date, Tesla has sold and delivered approximately 50,580
vehicles, most of which are the Model S. In 2016, Tesla has announced that they will release a new
vehicle, called the Model X, which will be an electric crossover utility vehicle. In addition to vehicle
sales, Tesla also develops batteries for their cars, and is in the process of building a gigafactory
which is expected to produce more lithium ion batteries than all of the other manufacturers of these

Tesla Motors
Andrew Martin
COMM 336
Informative Paper
4/4/2013
Tesla Motors Tesla Motors is a car company that designs, manufactures and sells electric vehicles.
This public company was founded in 2003 by Ian Wright, JB Straubel, Marc Tarpenning, Martin
Eberhard and most notably Elon Musk. Its headquarters is located in Palo Alto, California, with its
main production plant in Fremont, California. The company was named after Nikola Tesla, a
renowned electrical engineer and physicist. Its goal is to increase the number of EV's (Electric
Vehicles) available to the market to help make it more mainstream. Currently, Tesla motors have
produced two models, the Tesla Roadster and the Model S, and has unveiled a third, the Model X. In
the Future, ... Show more content on Helpwriting.net ...
This power has allowed it to win the Monet Carlo Alternative Energy Rally and the Federation
Inernationale di I'Automobile. The EPA rates the Roadsters range at 244 miles but at 25mph, it can
accomplish 300 miles, the current distance record for a production EV. Production ceased in 2012
and over 2,250 Roadsters have been sold worldwide. Tesla's next move was to build a more practical
4 door sedan for a broader market. These would be built at the Tesla Factory in Fremont, California.
Unlike the Tesla Roadster, the entire car would be built at the factory rather than just putting a motor
in an existing car. The Model S is the first production car to come out of the newly purchased
factory and deliveries began in June of 2012. Three packages are available, with the Performance
package boasting 420 hp and an EPA range of 265 miles. Although the car weighs over 2 tons, its
low center of gravity allows for excellent handling and because it's driven by an electric motor with
no gear box, it can still accelerate from 0 to 60 mph in 4.4 seconds. Another difference of the Model
S over the Roadster is its charging ability. An optional supercharger can add 150 miles of range in
just 30 minutes and can fully charge the cars battery in just one hour. Tesla is adding Supercharging
stations across the country and is free to use for Tesla owners. These Supercharging stations are
solar powered and any extra power is fed back

Entrepreneurial Leadership: Tesla Motor
An Truong Nguyen
Stratford University
Overview
Tesla motors is one of the silicon based firms which normally design, manufactures and also sells
variety of electric cars as well as other electric vehicle components and accessories. It is one of the
public companies which trade on the famous NASDAQ market stock exchange. The company was
found to make some huge profits for the first time after a period of ten years of trading. This took
the development of effective leadership skills and tactics as well as significant corporate strategies
that were oriented towards boosting the success of the firm by way of making it gain the necessary
... Show more content on Helpwriting.net ...
Leaders' Qualities and Style
The leadership qualities are divided into organizational as well as individual categories. The
management teams of Tesla have been in the frontline towards identifying the necessary leadership
characteristics or profiles of the individuals who deserve being allocated in different positions to
enhance organizational performance. One of the key things to note is the firm has a set of leaders
who have developed effective good communication skills in the business. The leaders are used to
the culture of communicating their ideas in some fluent as well as comprehensible manner. This has
taken continued practice (Lundgren, 1974).
The leaders take time to use the active form of listening during meeting sessions with the employees
of Tesla. Effective leadership of the management team members of this form includes clear speaking
as well as writing skills. The leaders of Tesla normally take some business course twice every year
in an effort to improve the spoken as well as the written skills to improve the overall productivity of
the firm as a result of improved communication.
Goal setting has been one of the strategies that have seen effective leadership within the firm over

the years. The leaders are equipped with effective organizational skills which enable them to set
targets and goals with respective deadlines to be

Case Study : Tesla Motors Inc.
Over the past decade, Tesla Motors Inc., has revolutionized the auto industry from its direct to
consumer selling techniques to its unmatched renewable energy powered vehicles. Traditional
competitors such as Ford, Toyota, GM, BMW, and many others have been rolling out alternative
powered models of their own in an attempt to acquire a piece of this market share. As climate
conditions become increasingly more volatile, and the push to reduce greenhouse gases intensifies,
we anticipate that the government will increase its support for more sustainable and environmental
friendly transportation options, presenting an enormous opportunity in the electric vehicle business
environment, the companies that are best position for this will reap the ... Show more content on
Helpwriting.net ...
Tesla anticipates that principal sources of liquidity will provide adequate liquidity based on the
current plans. If the costs for developing, manufacturing and delivering current and future vehicles
exceed expectations or if Tesla experiences any significant unforeseen circumstances and needs to
accelerate new significant strategic investments, the company may need to raise additional funds
(Tesla 10K, 2016). Tesla needs sufficient capital to fund its ongoing operations, continue research
and develop future projects, if the company is unable to do so it could adversely affect Tesla.
Sustainability
As an automobile manufacturer, Tesla is subject to complex challenges. Sustainability comes in
many forms, Tesla's first and foremost will be sustaining its own business. The government action of
fully supporting the electric vehicles will open mainstream manufacturers like GM, Toyota,
Volkswagen, and Daimler AG to increase spending in research and development for models such as
hybrids, plug–ins and pure battery electric vehicles to their portfolio of vehicles. Moreover,
competition will increase substantially, by the government

Tesla Motors Essay
This report will discuss the strategies that TESLA have used in order archive there goals. The report
will be starting with a brief background and the main drivers and leaders for the company. Then the
report will be talking about three strategic stages for TESLA also will discuss their intended
strategies for the future.
The auto manufacturing market is very competitive, especially for alternative fuel vehicles that has
become more popular with the rise of environmental concerns. This report will describe the electric
vehicle manufacturing company, Tesla Motors, and how it can manage the extreme competition
from large and premium manufactures by using the SWOT analysis. Next, the company strategic
position will be analysed through main strategy models, including PESTEL and Porter's five Forces
frameworks. Afterwards, based on the findings from the models a conclusion and recommendation
will be provided.
1.1 COMPANY BACK GROUND
The company was named after the scientist Nikola Tesla. Tesla Motors was founded in 2003 and is
now a popular car company that sells electric vehicles or EVs. Tesla Motors is among the biggest
EV manufacturers in the US if not the biggest. The company was established in 2003 by a group of
Silicon Valley engineers, who wanted to develop electric vehicles (Musk, 2006).
More specifically, the company is a brainchild of Marc Tarpanning & Martin Eberhard the co–
founders of the electronic book company NuvoMedia and Elon Musk the founder of PayPal and

Tesla Motors Research Paper
Tesla Motors The human resource are starting to run out infrom the nature. In the past people used
to use animals, for traveling around the world then they discovered the nature resource to develop
their lives. Moreover, they discovered oil that can makes us avoid using animals and starting to use
the technology to create cars, planes and trains. As a result, life is getting better than before.
However, we start to harm the nature by using this technology. The technology that we are using
contains many problems. One of the most important thing is pollution. Now, people are polluting the
nature and the world system is getting worse. The scientists think that they can fix the pollution
issue by avoiding the gasoline. They create the hybrid cars. Since 2012, this day means is the first
day of Tesla Motors began in this world (Tesla, n.d.). from California state by Elon Musk. Elon
Musk is adding in motors world a new system until one crisis to the oil market because Tesla could
be driven without gas. In addition, from Tesla has come Global Market up to now. Three important
things place Tesla car on the top of the car's liability idea become, specifications and drive.
This company has created a revolution around the world because of the electronic cars. However,
since 2003 the ... Show more content on Helpwriting.net ...
if charge the car full it will driven around 500 miles.The battery stores energy. Model S can be
configured with one of two batteries: 85 kWh or 70 kWh. Kilowatt hour (kWh) is a measure of
electrical storage capacity (Tesla, n.d.). It depends on the supercharger which is electrical system
help the car to increase the engine power, tesla car can perform above 400 hundreds horse which it
has strong ability among the other cars . Tesla start to create their own electronic station in many
countries. If you charge 40 minutes, you can drive around 400 miles. Also, there are a number of
miles from backup until arrive to supercharger

Company Profile Of Tesla Motors
History of Operation
Tesla Motors was incorporated in 2003. in 2016, it began production of the Roadster in 2009, Model
S unveiled. in 2010, TSLA IPO launched; Announced partnership to develop powertrain system
with Toyota RAV4. in 2012, it Started building Supercharger Network across America and Unveiled
designs and plans for Model X. in 2013, Tesla got Extreme Tech "Best Selling Luxury Car. IN 2014,
Gigafactory announcement 200th Tesla Charging Station opened, and Musk announces anyone can
use their patent in good faith. In 2015, Consumers reported "Best Overall Car" 400th Tesla charging
station – 1st solar powered charging station; Model 3 announcements. In 2016, Chinese Facility
Construction begins. (Gregory Whitney, 2016)
The ... Show more content on Helpwriting.net ...
Tesla has five pride in the basis of operational capacity, can guarantee the current and future
sustainable development. Tesla in the promotion of positioning as the world 's only senior electric
car brand has been creating a Tesla brand context. The reality of the market performance is also very
of the force. Tesla in the first three–quarters of 2013 sales is much higher than the BMW, Mercedes–
Benz, and another luxury car brand. (Charles, 2016)The partner is Tesla 's unique operating
advantage. Tesla 's competitive advantage comes mainly from the integration of the system
innovation, from the vehicle engineering, electric drive, automotive Internet, manufacturing,
assembly, component outsourcing, until the market terminal, without using the system integration
approach to form the best whole process system. In the digital technology and Internet technology
applications, Tesla can be said to achieve the ultimate. It fully realized the car mobile Internet
functionality. The car 's large–scale instrument panel touch screen is a symbol of the core
components, a Tesla car information aggregation, and manipulation of the central control unit, with
excellent customer interaction characteristic comprehensives. Tesla 's financial capability not only in
the strong financing platform capabilities but also for the end–user car provides one–stop financing
services.
In

Tesla motors Essay
TABLE OF CONTENTS
Executive Summary
1–2
Objective
3
Strategies
4
Tactics
5
Audiences
6–8
Key Messages
9
Situation Analysis
S.W.O.T. Analysis
10–11
P.E.S.T.L.E. Analysis
12–17
Critical Path

18
Evaluation
19
Simplified Budget
20
Overall Budget
Appendix: A
Events Budget
Appendix: B
Tesla Model S
Table of Contents
Executive Summary
Situation Statement
Tesla Motors Inc. is preparing for its Toronto debut in January 2010. Tesla wants to create preorder
sales for its debut. The company wants to position its vehicles as viable alternatives to ... Show more
content on Helpwriting.net ...
Ferrari F50.2 The result was a media frenzy.The
For Tesla these people can be seen as a core
car's exclusivity made reviewers excited about
audience as well as key influencers.
the rare chance at a test drive.
Few Tesla vehicles have been available to
For these reasons, the primary strategy
Toronto reviewers so there is likely a sense of
will be to use exclusivity to generate
anticipation for the company's products. Tesla

hype and therefore sales leads for Tesla
will use scarcity to drive sales and hype in a
vehicles.
similar way.
1
http://www.thestar.com/wheels/article/718540––new–375–000–lexus–likely–to–become–instant–
classic
2
http://www.seriouswheels.com/cars/top–Ferrari–Enzo.htm
3
http://www.bmw.com/
4
http://www.teslamotors.com/about
5
http://blogs.bnet.com/bnet1/?p=712
4
Strategy
TACTICS
Exclusive vehicle test drives for key people and media at GTA race track or closed course in the Fall
with Jay Leno
Interviews w/ celebrity owners of Tesla vehicles (eg. Jay Leno, Chris Bosh)
Swag/Apparel –Leather jackets, watches for auto journalists and VIP attendees (use cross promo
with Rolex/Harry Rosen)
Exclusive VIP Toronto cocktail party / art show, with the Tesla Roadster as art – in boutique store,
set up to mimic a gallery
Provide attendees first opportunity to book an appointment, order or test drive
Tours of showroom/boutique store.

Tesla Motors
Tesla Motors
Table of Contents Executive Summary 3 1. Introduction Chapter 4 2. Motivation 4 3. Research
question and Sub questions 4 4. Interpretation 4 5. Scope/Delimitation 5 6. Methodology 6 6.1
Project type 6 6.2 Method 7 6.3 Theories and models used 7 6.4 Data collection 10 6.5 Structure 11
6.6 Critisium sources 11 7. Analysis 12 Part 1 12 7.1 Sub question 1 12 7.2 Sub question 2 17 Part 2
19 Tesla Financial 19 Part 3 23 7.3 Sub question 3 23 7.4 Sub question 4 24 7.5 Sub question 5 26
7.6 Sub question 6 28 7.7 Sub question 7 ... Show more content on Helpwriting.net ...
Which are the Tesla Motors' production advantages comparing to its competitors? (Value chain,
VRIN) 2. How does Tesla portfolio look like? 3. What is the Tesla's market size and structure? 4.
How's macro environment factors (PESTLE) impact on the market? 5. What are the characteristics
of the industry Tesla performs in? 6. What is their competitors' analysis? 7. What do the customers
of Tesla look like in Danish market? 8. What are the disadvantages of electric car in the market?
4. Interpretation
Through "production advantages" we meant to identify and explain how is Tesla sustaining
competitive advantage in the current market and what are their core competencies.
"Portfolio" can be explained as a description of the product range that Tesla has to offer.
The "market size" means how big the investments are, how much represents to the Danish market,
the whole market value.
With "Macro environment factors" we wanted to exemplify and explain which are the factors that
are influencing the Danish market, in general.
By saying "characteristics of industry", we are rephrasing the data used within Porter's 5 Forces
model, along with their competitor analysis.
5. Scope / Delimitation
Our group description on internal analysis of specific company (Tesla) and an external analysis of
the company environment. Our main focus is on external analysis which consists of market
structure, PESTLE, Porter 5 Forces, competitor analysis, Customer

Tesla Motors, Inc.
Tesla is an American automotive and energy Storage Company that not only manufactures and
design EV'S but also manufactures electric powertrain components and battery products.
The company believes that after a century of invention of internal combustion engine, automobile
manufacturers face a wide challenge in the industry. The gasoline fuelled car has created
environmental issues and forces the nation to import more oil from foreign nation's thus selling fuel
at volatile prices to the consumers. Thus undertaking the above problems company started
manufacturing electric powered vehicles that has same specifications compared to a gasoline
powered engine.
1.1 History:
The topic we have chosen for assignment is Tesla motors, Inc. an ... Show more content on
Helpwriting.net ...
Its first luxurious sedan model S, a zero emission and sustainable luxury was launched in mid–2012.
The company third model, model X was then launched in end 2014. Thus it can be said that tesla is
the only company in the market till now which manufactures a zero emission sports car.
1.2 Mission and vision:
Tesla's mission statement
To accelerate the advent of sustainable transport by bringing compelling mass market electric cars to
market as soon as possible.
The company's goal is to completely change the internal combustion engine from gasoline powered
vehicles to electric powered vehicles with increasingly affordable electric cars. The company's CEO,
Elon Musk says were are catalysing change in the industry. The tesla vehicles and the EV's powered
by tesla are fun to drive and are environment friendly thus by producing zero emissions.
To make the charging stations more convenient for tesla vehicle users, the company aims to build
more charging stations in the future and tries to improve the battery technology so that there is less
electric consumption.
1.3 Company's product:
As stated earlier tesla motors not only designs and manufactures electric powered vehicles but also
supplies electric powertrain components such as lithium ion battery pack components in automotive
sector such as Daimler and Toyota.
The company's first product tesla roadster is the first highway capable and full electric power sports
car

Tesla Motors, Inc.
Tesla Motors is an innovative corporation that is empowered to create new technologies by focusing
on its impressive mission "to accelerate the world's transition to sustainable energy (About Tesla,
2017)." The company has been pushing the industry's boundaries to keep the world moving forward
in an environmentally safe and energy sustainable fashion which is extremely important for our
planet's future. "Tesla Motors, Inc. engages in the designing, development, manufacturing and
selling of electric vehicles and electric power train components. Its products include electric
vehicles such as the Model S, Model X and the Tesla Roadster (Tesla Motors, 2017)." Their existing
and newer products push the industry's ability to manufacture high ... Show more content on
Helpwriting.net ...
"Tesla Motors Inc. posted a surprise $22 million profit in its latest period, buoyed by record sales of
its pricey electric cars and boosting Chief Executive Elon Musk's plan to sharply lift output ahead of
its release of a sedan to compete against mass–market rivals (Higgins, 2016)." Even though the
company is proving to be more profitable overall, there are several risks that the company faces
when producing these new products. Financial support is vital in the company's existence and
without it the company will soon falter. Failure of these new products is another huge risk that the
company constantly faces. If the products do not live up to Tesla's mission or if the consumers are
not satisfied with the products, the company again faces a huge financial dilemma. As for any
company introducing a new product, marketing strategies and financial budgeting are the keys to
success both short term and long term. Tesla Motors is far different than its competitors in the
industry and hence should go further since there are not many other auto companies that are going
down the same path as Tesla. Tesla's mission of sustainable technology sets them apart from the rest
and puts Tesla in an advantage seat of the industry's market.
II. Production Needs
A. Cycle Time Tesla Motors is a newer green–tech business that is working to create

Tesla Motors, Inc.
Tesla Motors, Inc. is an American automotive and energy storage giant firm that designs and
manufactures electronically powered cars, their components and battery products. Tesla Motors is a
public company that trades on the NASDAQ stock exchange under the symbol TSLA. Tesla
reported profit in first quarter of 2013, which was first time ever in their history. Since its foundation
in 2003, Tesla Motors has recorded most noticeable breakthroughs in the market of electric vehicles
by their own developed power–train technology. The technology was founded by group of engineers
in Silicon Valley who wanted to prove that electronic cars could outperform the gasoline powered
cars. With instant torque, incredible power, and zero emissions, Tesla's products would be cars
without compromise. Each new generation would be increasingly economic, helping the company
work towards its mission: to accelerate the world's transition to sustainable transport. In 2012, Tesla
launched Model S. Built from the ground up to be 100 percent electric. With room for seven
passengers and more than 64 cubic feet of storage, Model S provides the comfort and utility of a
family sedan while achieving the acceleration of a sports car: 0 to 60 mph in about five seconds and
driving range of 265 miles per charge. Model S was named Motor Trend's 2013 Car of the Year and
achieved a 5–star safety rating from the U.S. National Highway Traffic Safety Administration.
Tesla's vehicles are produced at its factory in

Swot Analysis Of Tesla Motors
Company Information
Tesla Motors Inc. was founded in 2003 by a group of engineers, one of whom is now the current
CEO, Elon Musk. The company was founded on the ideals of not having to compromise to drive
electric. These vehicles would be "better, quicker and more fun to drive than gasoline cars" (About
Tesla). Tesla launched its first car in 2008, the Tesla Roadster. It is known as the first car to use a
lithium–ion battery and revealed Tesla's cutting–edge electric powertrain. Since then, Tesla has been
able to expand with the Model S, Model X, and Model 3 (that has just begun production this year).
Not only do they build electric cars but have expanded into scalable clean energy generation, storage
products, and charging stations.
Strategic Analysis
How can Tesla Motors continue to sustain its competitive advantage in not only the electric vehicle
industry but also as a leader in sustainable lifestyle?
External
The United States Automotive industry has been dominated by five major auto manufacturers: GM,
Toyota, Ford, Chrysler, and Honda. As globalization increases the domestic automotive market
(GM, Ford, Chrysler) suffers from foreign competitors. Although with high entrance barriers the
market suffers little to none from new entries. There are several reasons for this the largest being
capital. It takes a lot of capital to obtain manufacturing plants, raw materials, as well as to hire and
train employees. PASTEL Analysis
Political: Countries around the world

Case Study Tesla Motors
Tesla Motors implied very successful strategies which led them to survive in the competitive
market. Tesla hired the former retail guru of Apple named George Blankerhsip. He was responsible
for opening Apple store in US which was customer–oriented store. The company was able to deal
with customers directly and understand their needs. The main purpose of designing such store is that
the costumer can learn about new products and can come later to purchase the product in future.
Tesla Motors has a major advantage of such stores as their products are electronic vehicles they
could be kept in the indoor environment.
4. Policies:
Tesla Motors follow the ethics and code of conduct which were formulated by the board of directors.
This code of conduct adopted on May 2010, includes a wide range of procedures or methods. On the
other hand, these procedures ... Show more content on Helpwriting.net ...
Elon Musk was involved in designing the innovative Tesla Roadster. He was awarded with the
Global Green Award for the spectacular design which was presented by Mikhail Gorbachev. Elon
Musk became the new CEO of Tesla on October 2008. He took the responsibility of controlling day
to day operations of the organization after huge success of Roadster and speeding up the
development of second model known as the Model S.
Tesla's regional service and sales centers were launched by Elon which was across two continents. It
was in May 2009, the CEO was able to assure a $50million investment from Daimler. He also led a
cost down program in 2009, which turned out to be a great success and helped Tesla to achieve
profitability. Elon also seems to be involved in the development of a fully electronic sedan vehicle
known as Model S which will be produced in the factory of Northern

TESLA MOTORS CASE
INTERNATIONAL MARKETING CASE ANALYSIS SEMINAR : TESLA MOTORS INC.
FREDERIC Jerry ABASSI Hafiz MBOUI Celjhussia WANG Xuxing INTRODUCTION : In 1827,
the french mathematician and physician Jean–Baptiste Fourier come up with the notion of
greenhouse. Therefore was introduced for the first time the notion of global warming. In 1967,
whether 140 years later two scientists made the first global warming previsions: doubling of the
carbon dioxide at the beginning of the twenty–first century and a 2,5° increase of the average
temperature. 90% of the world's carbon monoxide is due to the combustion of the fossil energy
(petroleum products, coal, natural gas) and is therefore directly related to energy consumption. This
new ... Show more content on Helpwriting.net ...
plus a set of configuration is lower. A large space, both before and after the trunk. Much smaller than
the engine of the motor and no gearbox, intake manifold, turbo, exhaust pipe. Battery and chassis
combination than the tank space savings. Security, on the new car, the structural strength of Tesla 's
far better than the same grade of the car. COMPETITIVE ADVANTAGES: The competitive
advantage of Tesla due to the high–end technology battery, the distribution model, the innovative
technology they use, the strategic partners they made with other brand, etc. are all the fact that
explain why Tesla is leading the niche market of sporty high–end luxury electric vehicle. To
maintain this leading position and to achieve their goal: being the leader of the entire market of EV
they will need to compete the established brands like BMW on the mass market. Tesla needs to
launch a new model of car with an affordable price for the mass market like BMW did with the i3.
http://club.m.autohome.com.cn/bbs/thread–c–2357–23268192–1.html Will Tesla survive and thrive
and Still Continue Competing BMW and become a strong and direct competitor of BMW? Or is it
doomed to be a niche player? We are going to analyse the market: Auto Manufacturer Market Share
in USA in 2010: According to the graph, Tesla is not appearing on the market share graph in 2010,
but it was two years after launching their first EV: the

The Public Relations Practices Of Tesla Motors
The Public Relations Practices of Tesla Motors Tesla is perceived as one of the most promising and
interesting business enterprises, more so given the zest exhibited by its CEO, Elon Musk. As much
as it is a young firm, it has employed technological advances coupled with innovation to provide
numerous willing consumers with zero emission automobiles (Sparks, 2016). The automobile
industry is still heavily reliant on the internal combustion engine, which of late has been considered
as imposing a relatively huge carbon footprint leading to adverse climatic effects (Mangram, 2012).
Many consumers, both young and old, are now championing for ethical consumerism, a step that the
Tesla Company has proactively embraced. Hardman, Shiu, and Steinberger–Wilckens (2015)
provide that the company like many others in this particular industry announced its very first recall
in 2013, which was in essence voluntary. This approach was considered as proactive in comparison
to recall issues that have been plaguing other companies. This proactive and voluntary approach
served to limit incidences of litigation, injuries or other customer complaints. However, the firm's
public relations wing has at times been under fire for arguably offering a lackluster performance.
The discussion seeks to delve into issues related to Tesla Motor's public relations practices,
utilization of social media, and the creation of a global brand.
Use of public relations to create brand and influence public opinion

Tesla Motors, Inc. Essay
Tesla Motors, Inc. was founded in 2003 and joined the automobile industry out of Silicon Valley.
The company is located in 30 different countries with 18 stores worldwide (Mangram, 2012, p. 296).
Tesla Motors entered the automobile industry from a different approach in manufacturing
automobiles. The company began designing, manufacturing, and marketing battery electric vehicles
(BEVs) making Tesla the only manufacturer to sell a zero–emission sports car, the Tesla Roadster
(Mangram, 2012, p. 296). Tesla manufactured luxury electric vehicles such as Model S, Model X,
and the soon to be released Model 3 (Eisler, 2016, p. 35). With different automobile manufactures
entering the BEV market, Tesla Motors, Inc. must conduct a SWOT analysis of the company.
"SWOT stands for the company's Strengths, Weaknesses, Opportunities, and Threats" (Abraham,
2012, sect. 5.2). Strengths and weaknesses analyze the internal aspects of the company, whereas
opportunities and threats analyze the external aspects. The SWOT assesses the strengths of Tesla
Motors derived from technological advancements, global branding, and market adoption considering
the BEV industry is relatively young compared to the engine powered industry (Mangram, 2012, p.
289). Their strengths are the internal aspect of the company that makes them competitive against
other companies in the same industry. Tesla Motors, Inc. was the first company to manufacture a
zero–emission sports car comparable to the Porsche and

Tesla Motors, Inc.
Tesla Motors, Inc. was established in 2003 by the engineers with important mission: to change status
quo and prove that electric car could change the automotive industry and the way how people travel
every day, while providing luxury, eco–friendly and sustainable solution to decrease the impact of
transportation on the environment. Tesla Roadster, the very first product of the company, released in
2008 was designed as electric, zero emission but luxury sports car that with great performance of 0–
100 [km/h] in 3.7 seconds and range of 394km on a single electric charge (Tesla Motors Inc., 2014).
Since then, Tesla Motors continues its mission to lead the change and introduced model S and model
X as well as a growing network of Tesla–owned Supercharging stations to support the infrastructure
and promote this innovative eco–friendly technology world–wide. Newest step in Tesla's plan to
transform electric (EV) automotive industry is to cooperate with other manufacturers of cars and use
its cutting–edge technology in electric storage and open a new 'battery gigafactory' in Nevada, USA
to lower the cost of such and to support the growing demand for own and other manufacturer's
products (Tesla Motors Inc., 2014). 18
3.2 ETHICS, GOVERNANCE & CODE OF BUSINESS CONDUCT
Tesla Motor's ethics, code of business conduct and corporate governance covers a wide range of
practices, business processes and regulations. Although Tesla is a relatively new entrant to the
automotive industry, it has

Tesla Motors Essay
What measures did Tesla Motors take which differentiated them from other automobile companies?
Name: Hyunjay Hong
Word Count:
Abstract
This essay examines the question, "What measures did Tesla Motors take which differentiated them
from other automobile companies?" The essay begins by providing financial statistics provided by
Tesla Motors and discusses about its current market status. The essay then continues with a brief
history of Tesla Motors. The next part of the essay provides a SWOT analysis of Tesla Motors,
specifically branching them into internal and external. Furthermore, The essay gives SWOT
analyses of other high–end automobile companies and points on the 4P (Price, Product, Promotion,
Place). The following part ... Show more content on Helpwriting.net ...
Product differentiation, a strategy proposed by Edward Chamberlin in 1933, takes account of three
factors: price, quality, features. These three factors are intertwined. For example, the price of a
product is solely dependent on the variety of features the product has. If a firm seeks to differentiate
their product from the competitor's product, the firm will have to include extra features or exclude
common features. Fortunately enough for certain firms, the presence of these noteworthy features
will create a strong brand image, which in turn will lead to the increase of loyal customers. To give
an example, Tesla Motors' Model 3 is the only battery electric vehicle which has a sporty design
among the other battery electric

Essay on Tesla Motors
Telsa Motors, Incorporated
As upper–level management it is important to understand the key components of cost–volume–
profit analysis. Identifying objectives including concepts related to CVP is crucial to the absorption
of information. The paper provides a summary of Tesla Motors, the company outlined. Explaining
the relationship between cost–volume–profit analysis is discussed as well as how the company is
using this tool to maximize production and profit.
Summary
Tesla Motors, Inc. is a company based in Silicon Valley. Telsa designs, manufactures, and sells
electronic cars. Telsa is a publically traded company that trades in NASDAQ stock exchange. Telsa
became well known after producing the Telsa Roadster, the first ... Show more content on
Helpwriting.net ...
Reaching the break–even point, the point where there is no loss or gains in terms of profit, proves
that Tesla is setting their business up for success as they will begin to see revenue after hitting this
mark (Kimmel, Weygandt, & Kieso, 2009). The only problem Tesla faces is the huge demand for
their product with more than 5,000 advanced orders pending fulfillment (Morris, 2012). If Tesla is
cannot meet this demand while keeping expenses down yet filling these orders in a timely manner,
revenue will be lost as well as credibility and reliability of Telsa to deliver to their customers' needs.
Components of Cost–Volume–Profit Analysis According to, Skills for Business Decisions, "Cost–
volume–profit (CVP) analysis examines changes in profits in response to changes in sales volumes,
costs, and prices." (Kimmel P.D. 2009) A company's profit is the CVP profit equation of Profit =
Revenue – Expenses. A Cost–volume–profit (CVP) analysis consists of five basic components that
include: ▪ Volume/level of the activity ▪ The Unit selling price ▪ The Variable cost per unit ▪ The
Total fixed cost ▪ The Sales mix The components are essential to predicting profit margins and
measuring the success of the company. Each component has an effect on profits. Lesser volume,
increased cost per unit, and reduce sales would

Tesla Motors, Inc. Essay
Tesla Motors, Inc. was founded In 2003 by Elon Musk, Martin Eberhard, Marc Tarpenning, JB
Straubel and Ian Wright. The name Tesla came from the engineer and physicist Nikola Tesla. Tesla
designs, develops, manufactures, sells advanced electric vehicles and electric car components In the
United States and internationally. It also develops electric components and electrical systems for
other automotive companies.Tesla started to get the attention of the world when they produced the
first electric sports vehicle, The Roadster, based at a price of $109,000 dollars In 2008. Between the
years of 2008 and 2012, Tesla sold 2,250 Roadsters. Tesla has stopped all production on the
Roadster since then to focus on advancing the company to more the average consumer. Next, came
the Model S, an electric luxury sedan which debuted In the United States In 2012 and Is American
made In California. The Model S, base priced at $57,000 dollars, was the first of It's kind bringing
the luxury of a Mercedes–Benz and combining It with a electric battery to give you 208 to 315
battery miles without refueling or charging. The Model S Is the second–best–selling plug–in electric
vehicle behind the Nissan Leaf. Tesla decided to go ahead and develop the first electric SUV, called
the Model X In 2015. In march of 2016 Tesla revealed It's next car, called the Model 3. The Model 3
Is only going to cost consumers $35,000 and Is on track to be released In 2018. Only one week after
Tesla announced the Model 3,

Tesla Motors And Microeconomics
About
Tesla Motors, Inc. was founded in 2003 believing that electric cars are better than gasoline–powered
cars. The challenge was to prove that to the rest of the world. Each new generation of electric cars
would become more affordable and their goal was to provide electric cars to more customers.
Stemming from the Tesla Roadster in 2008 that had a 245–mile range per charge of the Model S,
which was the first electric sedan, to the new Model X, and onto the Model 3 ("About Tesla | Tesla
Motors," n.d.). The Model 3, which is the most affordable of the all the Tesla generations, can start
to be reserved on March 31, 2016 but will be launched in 2017 (Gene, 2016). In order to keep the
charge of the vehicles when not at home, Tesla has placed ... Show more content on Helpwriting.net
...
1). There are state laws and regulations that prevent Tesla to sell direct–to–consumer because the
dealers have a monopoly on the whole system and some of these laws would prevent Tesla from
allowing potential customers to test–drive their vehicles (Stolze, 2015, pg. 1). Some say that the
direct–to–consumer strategy is abusive to their business but that would be saying to Apple that
selling an iPhone from their own store is also abusive. The problem is that dealers do not want
anyone taking their profits away from them and that is exactly what Tesla is

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