TOTAL SANITATION CAMPAIGN IEC in TSC-Experience in Kolhapur,Maharashtra. MR. NITIN MANE Dy. Chief Executive Officer, Zilla Parishad, Kolhapur.
Objective of IECincrease awareness among the rural peoplegeneration of demand for sanitary facilities.IEC focuses on community-led & people centered initiatives.spreading hygiene education.Eliminate ODF only by changing the mindset of people through an intensive IEC.Creating awareness,sensitization and motivation of people to follow the right hygiene, sanitation and water handling practices.
CONSTRAINTS• Large geographical area.• Dense population.• 10 blocks having hilly & interior areas.• Open Defecation 69%.Before campaign.• Not having mindset to built toilets.• Many more people not having finance for construction.• Some were not having land.• Technological awareness.
District Level STRATEGIES• Idendification of Target.(A,B,C & D)• Focused IEC in three steps 1. School students 2. Village community 3. GP member, VWSC member, co- operative society at village level,Elected members, village level community leaders, masons etc.
• Adopt Approches :- Preventive, Curative & Developmental.• Creating IEC module.• Supportive activity.• Technical & Non technical IEC plan i.e. hygine education, Mason training.• IEC for involvement of various Stake Holders• Putting various option of sanitation according geographical condition through IEC.• Generate community pariticipation• Regular Impact Assessment of IEC and innovations accordingly.
Analysis of DATA• At dist. Level District Water & Sanitation Commit implemented.• Sanitation Survey was conducted in all GP in 2003• The division of families who were without toilets facilities is as below. A. funds but Having land & not having B. Having land but mentality - 49 % lacking funds. – 21% C. Having funds but D. Neither having land nor having funds-12% no lands- 18%
Capacity building1)Training of Master trainers & teachers at district level.2) Total Trainee Teacher 6526.3)Training of Block level officers at district level in Nov., No. of Trainees – 19244) Training of Gram Panchayat Sarpanch, G.P. Member & Other Block Level Resource persons 5) More than 10,000 GP Member Completed Sanitation Training at block level. 6) Workshop for Peoples representatives such as ZP & Panchayat Samiti Members.
Mason’s training 4800 masons trained duringthe campaign in Kolhapur District.
Sanitation study tours 1st Study Tour Arranged to WARDHA in July 2007. (50 PARTICIPANTS) 2nd Study Tour Arranged to WARDHA in September 2007 (50 PARTICIPANTS) 3rd Study Tour Arranged to Ahemdabad (Gujarat) in July 2008
Sanitation week 9th to 15th August 2008• From 9th to 15th August Special Sanitation week conducted during last 3 years• In continuation State Govt. implement sanitation week in whole maharsahtra during August 2008.
Sanitation Pledge• Sanitation pledge is an part of Sanitation week in which all representatives & officials pledge for sanitation.
NIRMAL NIRDHAR JYOT• 21st Jan. 2008 – Nirmal Nirdhar Jyot of Maharashtra State inaugurated by Hon’ble State Minister Mr. Ajit Pawar in Kolhapur.
Small Hygiene Motivators(SWACHATA DOOT) Spread the message of need of toilets & cleanliness in the homes to maintain good hygienic condition.
Spark by Swacchata Doot 44 master trainers in turn trained 6526 teachers from different blocks of the district These 6526 teachers from different blocks of district propagated their knowledge to the students These activities resulted in creation of huge workforce of more than 1,00,000 students for TSC.
Innovative activities In the year of January 2008 Special NSS camps were arranged in 82 villages & 4500 students participated
‘GANDHIGIRI’ for sanitationAll Gram Panchayt’sresulted have declaredenforced fine for opendefecation Around 7200 peoples fined durring this activity.
Action Against OD Family. Fine At Village Level who were defecating in open after passing resolution against ODF. Fine Rs.1200. As per Bombay village Panchayat Act 1958 Display names of Family defecating in open.
Good Morning Activity. Group Action Against open defecation, Preventpeoples to defecating in open & promote to construct Latrine. In Kolhapur District Total People prevented:- 7200 Police action taken :- 1402 Fine at G P level. - 5798
First Priority of Toilet,Second Marriage- Campaign by Youth
Supportive Police Action• As per Mumbai Police Act 1951 (115), defecating in open and make surrounding unhealthy it is criminal offence.• With the help of Police arrest people who were defecating in open though they are enough capacity to build latrine.
Action Against OD family Temparary Stay on Ration Temparary Stay on Water connection Turn off Electricity connection
Nirmal Swarajya Mohim • 19 Feb to 14 April Shiva Jayanti ToDr.B R Abedkar Jayanti Special Campaign in all Over district. Covering major IEC issues and act accordingly.
Special workshops• In presence of Minister of Rural Development Mr. Jayant Patil.• Arranged divisional Workshop at promoting sanitation.
Government employees’ toilets Make all compulsion of Toilet facility to employees of Govt., Semi- govt, co- operative sector and
Youth for sanitation• Elocution competition for college youth on Sanitation & Youth Responsibility. Street Plays by Youth for awareness of sanitation.
Inspirational IECHoardings containing the names of officebearers of the villages which received theprestigious president’s NGP award forrendering their villages ODF were displayedat important places so as to encourageothers to do the same.
SHG-INVOLVEMENT Total SHG = 46483 SHGs Linked With Bank = 36437 On the traditional days SHG member come together for Haldi-Kumkum programme. SHG members visitedfamilies & encourage family for built toilet.
KUTUMB SAMPARK ABHIYAN (Home visits)• Home visits to a family without toliet facility.• Involvement of various village level elected & other community leaders members & officer• Encouraging to construct a toilet & best hygienic practices.
Effective IEC for Low costSanitation Option for Rural Areas with success storys.
RURAL SANITARY MART At every block 2 sanitary mart establishedfor making available of sanitation material at cheaper cost & best in quality.
Initiatives by Elected Members• At District Level, former vice- President Mr. Bharat Patil take major initiative for sanitation.• Competition between Z P members for making their constituency ODF & Nirmal Gram.
GUIDENCE ON IEC• Guidence on effective IEC through Gramsabha in Rural areas by Hon. Anna Hajare, water activist Mr. Popatrao Pawar.
CREATION Audio & VISUALS FOR IEC For effective IEC Create various audio- Video Jingals1.Four Audio Jingals regularly releasedon Local FM, & Akashwani Radio.2. Eight visuals for technical option,toilet construction, best sanitationhobbits etc. released through localcable network & News channels inDistrict.
Key factors• Community-led programme.• IEC plan according to Geographical, and socio- economic factors.• Adopt strategies as per target community. APL-BPL, Hilly area-plain area, flood affected villages.• Dedicating staff.• Focus on village level meeting.
Key factors.• Identification of target and making divisions for encouragement.• Focus on one to one contacts.• Flash of success stories at block and district levels.• Transparency & Accountability.• Regular Monitoring• Regular Impact assessment of activities.
Lessions learnt:-• IEC plan must be as per community.• IEC plan must be specific/object oriented• Capacity building of official as well as non official must be included in IEC plan.• Community need base.• IEC plan must consider socio-economic conditions of target group.• Mythological references may usefull.• Regular Impact assesment.
Achievements (2012) In campaign period around 3,35,051 toilet constructed and are being use. Rs. 167 crores sanitation infrastructure created.
999 villages awarded : Nirmal Gram Puraskar 5 Blocks awarded : Nirmal Gram Puraskar Till date coverage of 100% School toilets. Till date coverage of 100% Anganwadi toilets.