3. GIFT PACK
FOR
STRAWBERRIES
Presentation By
Karthick S
26th Batch
4. Synopsis
About Strawberry
Nutritional Facts of Strawberry
Strawberry Production in India
Leading Strawberry Producing Regions
Concept of Package Design
Product Specifications
Package Specifications
Volume Calculation
Forming Techniques
Different Views of Design
Features of Design
5. About Strawberry
Strawberry is a sweet soft non-climacteric red fruit with a very short postharvest shelf
life
Brownish or whitish specks commonly considered seeds are true fruits known as
achenes
Each achene surrounds a tiny seed
7. Strawberry Production in India (as per AISGA)
2010 – 14,000 tonnes
2011 – 9000 tonnes (Expected)
According to AISGA (All India Strawberry Growers Association), the current
strawberry processing rate is about 20%, largest processed fruit in the country.
8. Leading Strawberry Producing Regions
Mahabaleshwar & Panchgani (Maharashtra)
Jammu & Kashmir
Himachal Pradesh
Kunoor (Karnataka)
Ratlam (MP)
At present, there are about 28 fruit processing plants
available in the country
11. Product Specifications
Weight range of Strawberry : 12 g – 18 g
Height of Strawberry : 20 mm – 30 mm
Specific Gravity
Immature : 0.860
Mature : 0.923
Storage Conditions
No Refrigeration
13. Requirements of Packaging
The main causes of deterioration are
Temperature
Microbes
Moisture
Mechanical Damage
Can be specifically influenced and lead to decrease the shelf life. In addition, the
packaging should safeguard the fruit’s hygiene and integrity.
Not least, packaging should fulfill the requirements of profitability ie. Justifiable pricing
14. Packaging Specifications
Net Weight : 400 g
Height : 150 mm
Depth : 50 mm
Volume : 500 cc
Neck Diameter : 76 mm
Vent Hole Diameter : 10 mm ( 4 holes)
Material
Body : Recycled PETE
Closure : HDPE
(with handle)
15. Recycled PETE
PETE is 100% recyclable, making ideal for packaging.
It is light weight and can be crushed / compressed, making it easy to transport
to recycling plants.
Most supermarkets have collection points, making it convenient for customers
to return their empty packaging.
The large proportion of supermarket customers return used PETE packaging.
This means that used PETE packaging is recycled into new products.
Therefore, it could be said that PETE is a sustainable material.
Approved by Food and Drug Administration (FDA)
16. Volume Calculation
Net Weight – 400 g
S.No Specific Gravity Weight of Volume (cc) No. of Fruits Total Weight
Individual (g)
Fruit (g)
1. 0.923 12 13.1 31 406
2. 0.923 15 16.25 25 406
3. 0.923 18 19.5 21 409
Volume × Specific Gravity = Weight
30. Features of Design
Unique Shape
Reusable
Recyclable
Easy to Carry
Easy to open
Tamper Evident
Brand Promotion
Aesthetic appeal
Tray to display the product & brand
31. Health Benefits of Strawberry
Diet
Antioxidants
Anti-Inflammatory
Anti-Cancer
Healthy eyes
Vigorous Vitamin C
Magnificent Manganese
Bone Health
32. Geographical Indication (GI)
Mahabaleshwar produces 20,000 tonnes of strawberry a year.
Currently, there are 1,500 to 1,600 farmers who cultivate strawberry in the
Mahabaleshwar area.
Mr.Bhilare, President (AISGA) said, “Each box of our strawberry sells at the rate of
Rs 200-300 a box in months between December and March. Our produce is sold in all
major cities such as Mumbai, Hyderabad, Bangalore and Kolkata”.
Strawberries produced here are of a superior quality because of the temperature which
remains between 15º C and 24ºC
When the temperature goes above 24ºC, the taste of the fruit changes.
Mahabaleshwar ‘s Strawberry farmers got GI Certification in 2010.
