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miBarrio
- 1. www.miBarrio.es Espana
- 2. Problem: Unused Cluster Solution: Promoting renting & reuse of items Value: Cheaper, Closer, Faster www.miBarrio.es Espana
- 3. Business Model WHO WHAT HOW Penetration Tiers miBarrio.es • Direct Online borrow, share, & lease Registration 1. College Students (Beta Complutense) • Free Searching Platform 2. Groups • Free 3. Merchants Borrowing/Lending • 5% commission charged per rental www.miBarrio.es Espana
- 4. Revenue Drivers Primary A: 5 % Rental Commission Primary B: Couponing Secondary: Localized Advertising www.miBarrio.es Espana
- 5. “Couponing” as Revenue Driver Relatively Very diverse wide spread customer base geographically vs miBarrio Very specific Geographically customer base • Two deals a week concentrated • Focus on proximity • Only 10 % commission www.miBarrio.es Espana
- 6. Market College Students Social Groups www.miBarrio.es Espana
- 7. Market Entry Strategy Start small, then replicate. www.miBarrio.es Espana
- 8. You share music, why not share your stuff? www.miBarrio.es Espana
- 9. Financial Breakdown Revenues Calculation of transaction fees • Primary revenue drivers are • Customer segmented in 3 groups (based on o Transaction fees profitability) o Income from coupons o Students (0.15€ - 0.30€ / month) sales o Groups/Communities (0.18€ / month) • Secondary revenue driver is o “Merchants“ (1€ - 3€ / month) customized advertisement Calculation of income from coupons Costs • 1 out of 20 targeted student will purchase • Low initial costs (€70,000) coupon (conservative forecast) • Low fixed costs • Charge 10% of the coupon price (10€ on • Main cost driver average) o Salary (70% of total cost) o Marketing Expenses Calculation of advertisement income (13%) • Customized advertisement to borrower o Office rent (11%) (same or complementary products) • Advertisement fits borrowers need, a price of €20 per 1000 views can be charged www.miBarrio.es Espana
- 10. Data Models Revenues, Costs & Profits Profit Simulations 700,000.00 € 350,000 € 600,000.00 € 250,000 € 500,000.00 € 400,000.00 € Revenues 150,000 € 300,000.00 € Costs 50,000 € 200,000.00 € Profit (after tax) -50,000 € 100,000.00 € 2012 2013 2014 2015 2016 - € -150,000 € -100,000.00 € 2012 2013 2014 2015 2016 Worst case scenario Forecast Best case scenario Revenue drivers 40,000.00 € 700,000.00 € 30,000.00 € 600,000.00 € 500,000.00 € 20,000.00 € 400,000.00 € Revenues 300,000.00 € 10,000.00 € Costs 200,000.00 € Profit (after tax) - € 100,000.00 € Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 - € 2012 2012 2012 2012 2013 2013 2013 2013 -10,000.00 € 2012 2013 2014 2015 2016 Advertisement revenues -20,000.00 € Coupon sale revenues www.miBarrio.es Transaction revenues (merchants) Espana
- 11. Thank you for your time. Questions? Matthew Doyle Xavier Berges Jakob Rehermann Charles Van Den Bossche Jasmine Youssefzadeh Karim Kabbani www.miBarrio.es Espana
Editor's Notes
- Operational – rental feeSecond – client niche divided per neighborhood, leverage with local stores for local advertising and targeted couponing – targeted audience have platform for online couponLastly – Auction off generic ad space
- -our intial market penetration strategy is to start with the compultense of madrid and establish a solid userbase-from there we will spread to the rest of the major universties in madrid and then work our way out to other cities in spain-we chose this strategy because students are most often early adopters of new techoligies such as this -after persuingstudnets, we will go after organizations such as churhces and local youth organizations. We will hope to establish an online community with these people
- -everybody shares music these days, why not share your other stuff too?-we will look to partner with the fast growing music sharing platform spotify-we have chosen spotifty for two reasons, first primairiyl in that spotfiy goes after much of the same target audience of our initial strategy – students-the second is the allingment of our marketing strategies. Because spotfiy is based on sharing music, we felt it was a great co markeitngtool for our platfomr for sharing items and services-we hope to leverage spotify by having targetted ads to those people in the madrid area (based on geo location) in return we will also market spotfiy on our site as a way for people to share music.-we will also host student parties at bars and clubs in the area co-branded by spotfiy and Mibarrio aimed at raising brand awareness and getting the initial userbase setup.