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Agenda Crowdsourcing Quirky Overview Business Model Social Product Development C2C C2B
CROWD SOURCING                       FORECAST                         MARKETING                     BRAND                 ...
Crowdsourcing              Business Model   Social Product   C2C   C2B                                            Developm...
Launched in 2009$6 million from Series A funding30+ employeesBased in NYCCrowdsourcing              Business Model   Socia...
Crowdsourcing              Business Model   Social Product   C2C   C2B                                            Developm...
Crowdsourcing              Business Model   Social Product   C2C   C2B                                            Developm...
Business Model                                     QUIRKYCrowdsourcing   Quirky Overview              Social Product Dev. ...
IDEA           99$                                                                   Production only                      ...
Crowdsourcing   Quirky Overview              Social Product Dev.   C2C   C2B                                  Business Model
InfluencersCrowdsourcing   Quirky Overview              Social Product Dev.   C2C   C2B                                  B...
Crowdsourcing   Quirky Overview              Social Product Dev.   C2C   C2B                                  Business Model
Business Model Controversy                     Higher than usual inventors fees                          Upfront fee of $9...
“Social” Product Development           Group Decision-                                 Riding the              Making     ...
Network Effects                   Greater value                         Larger the                   means more           ...
Consumer to Consumer• Facilitate interactions via  third-party for a fee• Intermediaries make the match• Involvement incre...
The amount of knowledge and  talent dispersed among the    human race has always  outstripped our capacity to   harness it...
Consumer to Business• Competition?• User Generated Content Businesses we know   – Lego, eBay                              ...
Answers          Finito!
Quirky
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Quirky

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Quirky

  1. 1. Agenda Crowdsourcing Quirky Overview Business Model Social Product Development C2C C2B
  2. 2. CROWD SOURCING FORECAST MARKETING BRAND PROMOTION IDEA PRODUCTION INNOVATION Quirky Overview Business Model Social Product C2C C2B DevelopmentCrowdsourcing
  3. 3. Crowdsourcing Business Model Social Product C2C C2B Development Quirky Overview
  4. 4. Launched in 2009$6 million from Series A funding30+ employeesBased in NYCCrowdsourcing Business Model Social Product C2C C2B Development Quirky Overview
  5. 5. Crowdsourcing Business Model Social Product C2C C2B Development Quirky Overview
  6. 6. Crowdsourcing Business Model Social Product C2C C2B Development Quirky Overview
  7. 7. Business Model QUIRKYCrowdsourcing Quirky Overview Social Product Dev. C2C C2B Business Model
  8. 8. IDEA 99$ Production only starts if PRE-SALES threshold is met Exposure Supplier Product Idea 30% Initiator QUIRKY New Product Price $ Co-Design Product 0% to 30% based on INFLUENCEDesigners & Influencers Design Company Community Product Buyers
  9. 9. Crowdsourcing Quirky Overview Social Product Dev. C2C C2B Business Model
  10. 10. InfluencersCrowdsourcing Quirky Overview Social Product Dev. C2C C2B Business Model
  11. 11. Crowdsourcing Quirky Overview Social Product Dev. C2C C2B Business Model
  12. 12. Business Model Controversy Higher than usual inventors fees Upfront fee of $99 fees Who wins?Crowdsourcing Quirky Overview Social Product Dev. C2C C2B Business Model
  13. 13. “Social” Product Development Group Decision- Riding the Making SOCIAL wave Service or Platform?Crowdsourcing Quirky Overview Business Model C2C C2B Social Product Development
  14. 14. Network Effects Greater value Larger the means more crowd, the greater inventors the ValueCrowdsourcing Quirky Overview Business Model C2C C2B Social Product Development
  15. 15. Consumer to Consumer• Facilitate interactions via third-party for a fee• Intermediaries make the match• Involvement increases exponentially – story-tellers• Chance to make $$$ Crowdsourcing Quirky Overview Business Model Social Product C2B Development C2C
  16. 16. The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that. Jeff Howe of WiredCrowdsourcing Quirky Overview Business Model Social Product C2B Development C2C
  17. 17. Consumer to Business• Competition?• User Generated Content Businesses we know – Lego, eBay ? Crowdsourcing Quirky Overview Business Model Social Product C2C Development C2B
  18. 18. Answers Finito!

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