The document outlines revenue and costs projections for 2012, 2013, and 2014. Revenue is projected to increase substantially each year from $120,000 in 2012 to $762,500 in 2014 as the number of advertising clients grows from 10 to 75 and total users increase from 10,000 to 150,000. Costs also rise each year, from $389,800 in 2012 to $491,300 in 2014, largely due to stable co-founder salaries of $340,000. As a result, the net operating income turns positive, projected at $390,700 in 2014 after losses of $273,800 in 2012 and $74,810 in 2013.

1. REVENUE
Income 2012 2013 2014 2012 2013 2014
10 clients 30 clients 75 clients Total users 10,000 50000 150,000
This model is a limited growth projection
Advertising/ lead gen - Target client 80,000.00 240,000.00 600,000.00 (200 avg conversions per client @ $40 per user LTV)
Advertising/ lead gen - Mass Market 25,000.00 50,000.00 50,000.00 (PPC+PR+EMAIL+WM) (These numbers are wild guesses)
Activation Fee's from Target Clients 15,000.00 45,000.00 112,500.00 (1,500 avg annual Saas fee)
Total Other $ 120,000.00 $ 335,000.00 $ 762,500.00
Special placement Ad's 3,000.00 3,000.00 3,000.00 General assumption of search result main ad banner revenue
Premium Feature Fee's 2,500.00 12,500.00 37,500.00 (Basedon 5% conv of users converting to paid services * $ 5 )
remarketing to database for Lead Gen and
Data sales 8,000.00 40,000.00 120,000.00 ( 2% conv rate at $40 per lead * total user base)
Total Additional Services Fees $ - $ - $ -
Total G&A Expenses $ 15,800.00 $ 37,800.00 $ 71,300.00
COSTS Marketing
Front End Development 5,000.00 10,000.00 10,000.00
Graphics Design 2,000.00 15,000.00 15,000.00
Travel & Ent 2,000.00 15,000.00 25,000.00
Entertainment 0.00 0.00 0.00
Meals 0.00 0.00 0.00
Travel 0.00 0.00 0.00
Total Travel & Ent $ 2,000.00 $ 15,000.00 $ 25,000.00
Total Marketing $ 9,000.00 $ 40,000.00 $ 50,000.00
Product Development 25,000.00 25,000.00 25,000.00
Co Founder Salaries 340,000.00 340,000.00 340,000.00
Guaranteed Payments 0.00 0.00 0.00
Payroll Taxes 0.00 5,000.00 5,000.00
Total Salaries $ 340,000.00 $ 345,000.00 $ 345,000.00
Total Expenses $ 389,800.00 $ 447,800.00 $ 491,300.00
Net Operating Income $ (273,800.00) $ (74,810.00) $ 390,700.00