By: Zachary Peterson
Beats by Dre
Background Timeline
 2006 -Beats by Dre founded
 2008 - First product launch
 2012 – Company eclipse $1 Billion and 51%...
Brand Positioning
 High Quality/ Premium Performance audio
equipment
 Authentic experience
 Not just a product, a lifes...
Campaign Concept
 9/1 - Relaunch of all social media platforms on
 On 9/1 – Consumers will have limited access to
select...
Goal
 Enhance the brand image in the public eye
 Continue to grow market share
 Unify all social media streams on a sin...
Target Market
 Males/Females ages 13-24
 Most receptive to digital strategy
 Heavily influenced by celebrities
 More a...
Tools & Tactics
 Facebook
 Continue to promote these pages at a high rate and
promote shares
Tools & Tactics
 Twitter &Instagram
 Continually promote these pages with an emphasis
on content
 Incorporate the usage...
Key Performance Indicators
 As of 8/1:
 Twitter – 327K followers
 Instagram – 688K followers
 Target 1/1/2014
 400K f...
Budget
Description $ Expense
Trending Topic $120,000
New Twitter $7,000
New Facebook $8,000
Comprehensive Strategy $18,000...
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Nmdl final

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Nmdl final

  1. 1. By: Zachary Peterson Beats by Dre
  2. 2. Background Timeline  2006 -Beats by Dre founded  2008 - First product launch  2012 – Company eclipse $1 Billion and 51% market share
  3. 3. Brand Positioning  High Quality/ Premium Performance audio equipment  Authentic experience  Not just a product, a lifestyle
  4. 4. Campaign Concept  9/1 - Relaunch of all social media platforms on  On 9/1 – Consumers will have limited access to select headphones  Utilization of brand ambassadors to communicate relaunch and start countdown via social media  Post 9/1 – Promote the #BeYou campaign which encourages consumers to customize and post pictures of their product
  5. 5. Goal  Enhance the brand image in the public eye  Continue to grow market share  Unify all social media streams on a single campaign
  6. 6. Target Market  Males/Females ages 13-24  Most receptive to digital strategy  Heavily influenced by celebrities  More access to disposable income
  7. 7. Tools & Tactics  Facebook  Continue to promote these pages at a high rate and promote shares
  8. 8. Tools & Tactics  Twitter &Instagram  Continually promote these pages with an emphasis on content  Incorporate the usage of #BeatTheCountdownalong with #BeatsArmy
  9. 9. Key Performance Indicators  As of 8/1:  Twitter – 327K followers  Instagram – 688K followers  Target 1/1/2014  400K followers  750K followers
  10. 10. Budget Description $ Expense Trending Topic $120,000 New Twitter $7,000 New Facebook $8,000 Comprehensive Strategy $18,000 Grand Total $153,000

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