2. GANDHIAN PRESPECTIVE
• MAHATAMA GANDHI is one of the
greatest freedom fighter, a revolutionary
social reformer and above all an ace
communicator.
• Not only he held loft principles but he
effectively propagated his message
among the masses by using the existing
media.
3. • Among his other qualities of leaderships,
he was the best communicator, his
distinguish quality that he truthfully
believed in the message and skillfully
conveyed his philosophy which he
himself also practiced.
• GANDHI recognized that skillful
communication is the most effective tool
to shape public opinion and mobilize it
for popular support.
