3. An invention by ‘two guys with an experience
of 20 years at Yahoo! Inc.’, American Brian
Acton & Ukrainian Jan Koum as per the official
website in 2009.
A dream come true of talking to a friend sitting
oceans apart through radio-waves.
4. Hits 400 million active users-
& lashes out viciously at
rivals.
430 million monthly active
users, over 35 million in
India.
Achieved a new record of 27
billion messages in a day.
Obliterates its own record,
processes 54 billion messages
on New Year’s Eve.
Weak distribution
network
To access the account
can only be paid by
credit card only
Only works with a data
plan or wifi
Competition
Product substitution
Similar applications
and free
5. Its free only for 1 year, just to make people get
“used to it” and “become addicted” so that once
the trial expires, people pay $0.99.
Ways to create wealth-
1. Advertising
2. Subscribers
3. Selling Data
4. Royalties
5. Freemium
6. Affiliation
6. Add video calling feature
Changing GUI and all its graphics.