SlideShare a Scribd company logo
1 of 7
 Embodied Technology
 Technology Enablers
 Compatibility
 Interface
 Bandwidth
 Security
 Programming Language
 JavaScript
 Image Formats
 JPEG
 PNG
 An invention by ‘two guys with an experience
of 20 years at Yahoo! Inc.’, American Brian
Acton & Ukrainian Jan Koum as per the official
website in 2009.
 A dream come true of talking to a friend sitting
oceans apart through radio-waves.
 Hits 400 million active users-
& lashes out viciously at
rivals.
 430 million monthly active
users, over 35 million in
India.
 Achieved a new record of 27
billion messages in a day.
 Obliterates its own record,
processes 54 billion messages
on New Year’s Eve.
 Weak distribution
network
 To access the account
can only be paid by
credit card only
 Only works with a data
plan or wifi
 Competition
 Product substitution
 Similar applications
and free
 Its free only for 1 year, just to make people get
“used to it” and “become addicted” so that once
the trial expires, people pay $0.99.
Ways to create wealth-
 1. Advertising
 2. Subscribers
 3. Selling Data
 4. Royalties
 5. Freemium
 6. Affiliation
 Add video calling feature
 Changing GUI and all its graphics.
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  • 1.
  • 2.  Embodied Technology  Technology Enablers  Compatibility  Interface  Bandwidth  Security  Programming Language  JavaScript  Image Formats  JPEG  PNG
  • 3.  An invention by ‘two guys with an experience of 20 years at Yahoo! Inc.’, American Brian Acton & Ukrainian Jan Koum as per the official website in 2009.  A dream come true of talking to a friend sitting oceans apart through radio-waves.
  • 4.  Hits 400 million active users- & lashes out viciously at rivals.  430 million monthly active users, over 35 million in India.  Achieved a new record of 27 billion messages in a day.  Obliterates its own record, processes 54 billion messages on New Year’s Eve.  Weak distribution network  To access the account can only be paid by credit card only  Only works with a data plan or wifi  Competition  Product substitution  Similar applications and free
  • 5.  Its free only for 1 year, just to make people get “used to it” and “become addicted” so that once the trial expires, people pay $0.99. Ways to create wealth-  1. Advertising  2. Subscribers  3. Selling Data  4. Royalties  5. Freemium  6. Affiliation
  • 6.  Add video calling feature  Changing GUI and all its graphics.