Opportunity knocks...

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Presentation given at EL/WLA Sports betting seminar in Marrakesh Marco. There is a fundamental shift taken place in how people consuse entertainment and games. This is an oppertunity for lotteries. Featurs social sports betting and mobile. I belive that the mobile web is just the web – displayed in a small device.

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Opportunity knocks...

  1. 1. Opportunity knocks...<br />Ólafur Andri Ragnarsson, co-founder & Chief Software Architect Betware<br />
  2. 2. Research papers<br />Visit http://www.olafurandri.com/<br />
  3. 3. Internetdisruption<br />
  4. 4. Internet betting is 14 years old<br />
  5. 5. The web is only 21 years old<br />
  6. 6. Opportunities for Innovation<br />
  7. 7. There is a fundamental shift taking place<br />
  8. 8. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users<br />
  9. 9. On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications<br />
  10. 10. By the end of 2009, Twitter was responsible for broadcasting over <br />27.3 million tweets per day<br />
  11. 11. Even the more business orientated LinkedIn boats over 50 million international members<br />
  12. 12. Every minute, 24 hours of content is uploaded to YouTube<br />
  13. 13. TV is going online<br />Hulu streamed 1 billion videos in December 2009<br />Source: Economist, Beyond the Box<br />
  14. 14. Copyright © 2010, Ólafur Andri Ragnarsson<br />Old media is going online<br />
  15. 15. Copyright © 2010, Ólafur Andri Ragnarsson<br />Books are getting digital and going on-line<br />
  16. 16. The on-line world is part of growing up<br />
  17. 17. Digital natives are gamenatives<br />
  18. 18. The Net Gen wants entertainment and play in their work, education and social life<br />
  19. 19. The Net Gen has need for speed – not just in video games<br />
  20. 20. On-line digital world is also changing older generations<br />
  21. 21. Market response: <br />Convergence<br />
  22. 22. Headlines<br />Zynga To Buy Social Gaming Developer Serious Business <br />Harrah’s Looks to Online Poker to Recover from Slump<br />Virtue Fusion gives Playtech its bingo wings<br />Newspaper gambles on online gambling<br />Dragonfish Partners With Prime Gaming for Online Bingo<br />
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  24. 24. Technology changes everything<br />
  25. 25.
  26. 26. Broadband Access<br />Source: OECD http://www.oecd.org/sti/ict/broadband.<br />
  27. 27.
  28. 28.
  29. 29. Social Games<br />
  30. 30. players compete withother players<br />Integrate social features<br />Use the social graph<br />
  31. 31. 80+ million monthly active users<br />
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  33. 33. Games are bigger than any other app category — both for the social web and for mobile devices<br />
  34. 34. Mobile is in a renaissance period<br />
  35. 35. The iPhone Effect<br />The average iPhone user only spends 45% of his on-device time making voice calls<br />
  36. 36. The Mobile Phone Market<br />
  37. 37. Super Smart Phones<br />4 billion connections<br />5% are smart phones<br />
  38. 38. 400M daily circulations of all newspapers<br />800M registered cars<br />900M total cable/satellite TV subscribers<br />1.1B of all types of computers (PC, netbooks...)<br />1.2B total landline phones<br />1.5B total TV sets<br />1.7B total unique holders of credit cards<br />2.1B total unique holders of bank accounts<br />3.9B total FM radios in use<br />4+ billion connections<br />
  39. 39. The iPhone Effect<br />The “mobile web” is just the web – there is only one web. It’s just displayed in multiple of screen sizes<br />Source: The Next Big Thing: Mobile, http://www.olafurandri.com/?p=408 <br />
  40. 40. Source: Morgan Stanley<br />
  41. 41. By 2015 there will be more mobile devices on the Internet than computers<br />
  42. 42. Sports betting is social – ultimate cross selling<br />
  43. 43. Social Sports Betting<br />Betting together<br />Competing<br />Sharing<br />(async)<br />
  44. 44. The Indirect Push Strategy<br />Instead of sending message to customers directly, let them do it<br />Bragging is built into sports-betting punters<br />http://www.olafurandri.com/?p=395<br />
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  47. 47. A new type of Retailer<br />
  48. 48. Social Sports Betting is an opportunity<br />Mobile is an opportunity<br />

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