The Internet                                        Comes of Age                   A Close Look at Online User Behavior in...
What we’ll talk about today•   Growth of the Internet•   5 Key Trends in Digital Bangladesh•   G&R’s role in the BD intern...
Growth of the Internet
Digital Technology is Changing the World                Internet users worldwide                 2010   1.9B              ...
Digital Technology is Changing the World                Internet users worldwide                 2010   1.9B              ...
Digital: A Way of Life           ebay                             Farmville                                 Amazon  Sold $...
Digital Revolution in Context        Information             Distribution & Commerce      Communication          “Read”   ...
Everything is Becoming Connected
5 Key Trends in Digital Bangladesh
1. Internet Consumption is AcceleratingChart: Bangladesh Internet Access                                    300% growth in...
2. Those with Access are Browsing a lot   Local Web User Daily Usage   = 3 web sessions each day   = Visits 4 different we...
3. NRBs are the Highest Visitors of Local SitesChart: Local:NRB Bangladeshi Web Users                                     ...
4. Web Usage Varies Considerably by Day of WeekChart: Bangladesh Local Internet Users by Day of Week                      ...
5. Content is King                     • News dominates                       user interest                       among lo...
G&R’s role in the BD internet ecosystem
Who We Are             We Are Local
How it Works – Connecting Advertisers with Websites                                                Our Network:           ...
What the Campaigns Look Like
Our Clients
Reach Your Audience as They Browse the Web            The G&R Ad Network can            serve up to 4,500,000 ad          ...
Thank You, Q?feel free to askMuhammad NazimuddaulaCOO, G&R Ad Network+8801811409682milon@gandr.com.bd
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G&R Ad Network: Internet Comes of Age

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The G&R Ad Network, Bangladesh's first and only dedicated online display advertising network, connects advertisers with website owners reaching 90% of Bangladeshis who browse the web, locally and overseas.

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  • Ice breaker
  • Its clear that everything will becoming more and more connected. Loads of evidence of this in BD… Augere, Bangla Lion will further enhance this… mobile…
  • Collected a lot of this data from G&R data Can talk to me later to better understand methodology
  • Data from national internet survey Mobile is about 50% Access + Devices is accelerating consumption
  • From G&R data Avg user is not logging in daily Users a browsing a diversity of content at different points in the day
  • Of all our sites, 55% of visits are from NRBs Know where NRBs come from NRBs visit 7 different sites per day
  • Internet one of the best and only ways to target working professionals and university students
  • How will this change over time? Local blogs dedicated to IT. Developer-focused
  • G&R is the largest possible way to reach Bangladeshi’s online. Even Facebook can’t match our coverage Fully focused on digital media in BD with local market expertise and biling
  • Coverage across high-end and niche sites
  • Close with – Come speak to us after at our stand
  • G&R Ad Network: Internet Comes of Age

    1. 1. The Internet Comes of Age A Close Look at Online User Behavior in Bangladesh Muhammad Nazimuddaula COO, G&R Ad Network milon@gandr.com.bdwww.gandr.com.bd
    2. 2. What we’ll talk about today• Growth of the Internet• 5 Key Trends in Digital Bangladesh• G&R’s role in the BD internet ecosystem
    3. 3. Growth of the Internet
    4. 4. Digital Technology is Changing the World Internet users worldwide 2010 1.9B Mobile subscribers 2010 5B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes 4
    5. 5. Digital Technology is Changing the World Internet users worldwide 2010 1.9B 2020 5B Mobile subscribers 2010 5B 2020 10B Digital information in the world – videos, photos, music, texts, etc. 2010 800 exabytes 2020 53 zettabytes 5
    6. 6. Digital: A Way of Life ebay Farmville Amazon Sold $6B via mobile in 2010 30M people using it every day; 180 Kindle books sold for every an est. 800K virtual tractors sold daily 100 hardcovers at $3.33 each YouTube views iPhone App store Red Cross Lady Gaga 1.5B video views 5B apps downloaded 20% ($23M) of donations for Haiti in first week made via text message 6
    7. 7. Digital Revolution in Context Information Distribution & Commerce Communication “Read” “Buy” “Talk” 1994 1998 2000 2003 2006 2010 Users: 77M 400M 500M 1B 1.9B 7
    8. 8. Everything is Becoming Connected
    9. 9. 5 Key Trends in Digital Bangladesh
    10. 10. 1. Internet Consumption is AcceleratingChart: Bangladesh Internet Access 300% growth in internet users in the last year ACCESS + DEVICES
    11. 11. 2. Those with Access are Browsing a lot Local Web User Daily Usage = 3 web sessions each day = Visits 4 different websites
    12. 12. 3. NRBs are the Highest Visitors of Local SitesChart: Local:NRB Bangladeshi Web Users NRB’s visit 7 different sites a day, 75% more than locals
    13. 13. 4. Web Usage Varies Considerably by Day of WeekChart: Bangladesh Local Internet Users by Day of Week Considerably more traffic from NRBs on Fridays than locals
    14. 14. 5. Content is King • News dominates user interest among local sites • Sports, blogs and tech sites follow
    15. 15. G&R’s role in the BD internet ecosystem
    16. 16. Who We Are We Are Local
    17. 17. How it Works – Connecting Advertisers with Websites Our Network: … over 120 sites Benefits:Scale / Technology – Reporting – Efficiency – Specialisation
    18. 18. What the Campaigns Look Like
    19. 19. Our Clients
    20. 20. Reach Your Audience as They Browse the Web The G&R Ad Network can serve up to 4,500,000 ad impressions each day – reaching 90% of Bangladeshis online
    21. 21. Thank You, Q?feel free to askMuhammad NazimuddaulaCOO, G&R Ad Network+8801811409682milon@gandr.com.bd

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