The Future's So Bright, I Gotta Wear Shades<br />Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware<...
Softwarecompany specializing in technical solutions and services for the gaming industry<br />
There is a fundamental shift taking place<br />
Every minute, 24 hours of content is uploaded to YouTube<br />
If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered user...
On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications. <br />
By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day<br />
Zynga adds 1,000 new servers a week for FarmVille and other games<br />
54% of Internet users watch TV online daily<br />
On-line TV station Hulu streamed 1 billion videos in December 2009<br />Source: Economist, Beyond the Box<br />
Mobile search engine traffic has seen an increase of 247% in the past year<br />Source: Digital Strategy Consulting<br />
The on-line worldis part of growing up<br />
The Net Gen wants entertainment and play in their work, education and social life<br />
On-line digital world is also changing older generations<br />
It’s not for kids anymore<br />
The Game has moved<br />
The Retailer mindset does not work on-line<br />
A new type of Retailer<br />
Retailers<br />Consumer<br />
KYC = Know Your Customer<br />
Tools for Metrics<br />In partnership with Unica<br />
One to one and one to many Conversations<br />
Listen<br />
Listen<br />They are alreadytalking about you<br />
Follow the Money<br />
Follow the Consumer<br />
Who do you trust?<br />
Death of Privacy<br />
Rise of on-line Payments<br />Online bill payments have grown from 12 percent to 45 percent of all payments<br />http://ww...
Shifting Culture<br />2005<br />2010<br />Google.com<br />Facebook.com<br />Youtube.com<br />Yahoo.com<br />Live.com<br />...
Time for new thinking<br />
Lottery 2.0<br />
Solutions for Lottery 2.0<br />
Be Mobile<br />iPhone and Android<br />Lottery games, Casino games<br />
Be Social<br />
Building<br />Community<br />
Why Betware?<br />14 years of experience – we Know Your Customer<br />Core focus on digital distribution – Internet and Mo...
And one more thing...<br />
Betware Wine Tasting<br />In Betware Booth@ 12:45<br />
The Future's So Bright, I Gotta Wear Shades
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The Future's So Bright, I Gotta Wear Shades

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Presentation at the 2010 WLA Conference in Brisbane Australia. The lottery world is facing disruption due to the Internet. It is time for new thinking and for embracing the Internet and inventing Lottery 2.0

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  • Betware databases: nearly 2 million registed customers, this is growing fast
  • Betware databases: nearly 2 million registed customers, this is growing fast
  • One
  • The Future's So Bright, I Gotta Wear Shades

    1. 1. The Future's So Bright, I Gotta Wear Shades<br />Ólafur Andri Ragnarsson Chief Software Architect and co-founder, Betware<br />
    2. 2. Softwarecompany specializing in technical solutions and services for the gaming industry<br />
    3. 3. There is a fundamental shift taking place<br />
    4. 4. Every minute, 24 hours of content is uploaded to YouTube<br />
    5. 5. If Skype were a telecommunications carrier, it would be the largest carrier in the world, with 521 million registered users<br />
    6. 6. On average users spend 55 minutes on Facebook every day, choosing from some 500,000 applications. <br />
    7. 7. By the end of 2009, Twitter was responsible for broadcasting over 27.3 million tweets per day<br />
    8. 8. Zynga adds 1,000 new servers a week for FarmVille and other games<br />
    9. 9. 54% of Internet users watch TV online daily<br />
    10. 10. On-line TV station Hulu streamed 1 billion videos in December 2009<br />Source: Economist, Beyond the Box<br />
    11. 11. Mobile search engine traffic has seen an increase of 247% in the past year<br />Source: Digital Strategy Consulting<br />
    12. 12. The on-line worldis part of growing up<br />
    13. 13. The Net Gen wants entertainment and play in their work, education and social life<br />
    14. 14. On-line digital world is also changing older generations<br />
    15. 15. It’s not for kids anymore<br />
    16. 16. The Game has moved<br />
    17. 17. The Retailer mindset does not work on-line<br />
    18. 18. A new type of Retailer<br />
    19. 19. Retailers<br />Consumer<br />
    20. 20. KYC = Know Your Customer<br />
    21. 21. Tools for Metrics<br />In partnership with Unica<br />
    22. 22.
    23. 23. One to one and one to many Conversations<br />
    24. 24. Listen<br />
    25. 25. Listen<br />They are alreadytalking about you<br />
    26. 26. Follow the Money<br />
    27. 27. Follow the Consumer<br />
    28. 28. Who do you trust?<br />
    29. 29. Death of Privacy<br />
    30. 30. Rise of on-line Payments<br />Online bill payments have grown from 12 percent to 45 percent of all payments<br />http://www.finextra.com/news/announcement.aspx?pressreleaseid=33978<br />
    31. 31. Shifting Culture<br />2005<br />2010<br />Google.com<br />Facebook.com<br />Youtube.com<br />Yahoo.com<br />Live.com<br />Baidu.com<br />Wikipedia.org<br />Blogspot.com<br />Twitter.com<br />Qq.com<br />Yahoo.com<br />msn.com<br />google.com<br />ebay.com<br />amazon.com<br />microsoft.com<br />myspace.com<br />google.co.uk<br />aol.com<br />go.com<br />
    32. 32. Time for new thinking<br />
    33. 33. Lottery 2.0<br />
    34. 34. Solutions for Lottery 2.0<br />
    35. 35. Be Mobile<br />iPhone and Android<br />Lottery games, Casino games<br />
    36. 36. Be Social<br />
    37. 37. Building<br />Community<br />
    38. 38. Why Betware?<br />14 years of experience – we Know Your Customer<br />Core focus on digital distribution – Internet and Mobile<br />Flexible – We can re-act fast<br />Industry leading platform – Open, Modular, Scalable, Easy 3rd party integration <br />Top of the line partners – Microgaming - Unica<br />
    39. 39.
    40. 40. And one more thing...<br />
    41. 41. Betware Wine Tasting<br />In Betware Booth@ 12:45<br />

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