While the public relations landscape seems to change at rapid speed, there are certain things that never change. With the exploding growth of social media, the need for strategic thinking has never been more important. Find out how to manage a social media campaign. Learn how your insight and deep understanding of strategy, paired with the skills and enthusiasm of technically savvy junior pros, can result in social media success.

1. The Strategist and Social Media Kami Watson Huyse, APR “ Strategy ” by Joey Gangoza, Flickr

2. The More Things Change…

3. The More They Stay the Same

7. 10 Risks of Engagement From Communication Overtones, Kami Huyse

8. People Are Talking Photo by Chen , Flickr

9. Are You Listening? Photo by Niclas Lindh , Flickr

10. Social Anthropology

12. The Connected Corporation From “The 5 Competencies of the Connected Corporation,” Communication Overtones, http://twurl.nl/ojcxsv

17. One Bloggers View

18. Some Advice “ To his credit one of the PR dudes came up to me after the session and asked ‘How should we pitch to mommy bloggers?’ And I said, "Tell me you looked up my stats on Alexa. Tell me you picked me because you *think* I may be influential. Tell me that you know mombloggers get pitched to all the time but that you'd *pretty please* like me to listen to you. Just don't bullshit me by telling me 'you read my blog.' I know you don't. ” - Stefania Pomponi Butler, founder and owner of the CityMama™ and Kimchi Mamas

19. POST Process

20. P eople Image by Samantha Campbell, Flickr

21. Define Your Stakeholder

22. Technographics: Women 55+ Data from Forrester Research Technographics ® surveys, 2008. For further details on the Social Technographics profile, see groundswell.forrester.com., http://tinyurl.com/2vv3dv

24. O bjectives

25. Measureable Objectives From Communication Overtones, Triad of Measurement, http://twurl.nl/p4uq4j

27. S trategy

28. “ Ask not what your [community] can do for you, but what you can do for your [community]”

29. From Communication Overtones, “Setting Relational Objectives,” http://twurl.nl/1y7p7r

30. Common Strategies

32. Example: eDrug Search

33. @netsolcares

34. NetSol Evaluation

36. Rubbermaid/Newell

37. Rubbermaid/Newell

38. Rubbermaid/Newell

39. T actics and Tools

40. Seven Types of Social Media From “The 7 Categories of Social Media,” Communication Overtones, http://twurl.nl/7bvhzz

42. Image by Brian Solis, http://tinyurl.com/6ex3fx, Flickr

43. 10 Blogging Tactics From “10 Ways to Improve Your Corporate Blog,” Communication Overtones, http://twurl.nl/bjjju2