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Наука вирального постинга в Twitter и Facebook

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Наука вирального постинга в Twitter и Facebook

  1. 1. The Science ofSocial Media Dan Zarrella Social Media Scientist
  2. 2. #SMSCI
  3. 3. Brian Bloom Photography
  4. 4. Myth: Ideas spread because they’re good.
  5. 5. Memetics
  6. 6. Myth: “Engaging in the Conversation” isthe most important thing on social media.
  7. 7. Takeaway: “Engaging in the Conversation”doesn’t work. Publishing interesting contentdoes.
  8. 8. Myth: Don’t call yourself a guru.
  9. 9. Takeaway: Identify yourself authoritatively.
  10. 10. Takeaway: Stop talking about yourself.
  11. 11. SelectiveAttention
  12. 12. Takeaway: Don’t crowd out your owncontent.
  13. 13. Myth: Friday, Saturday and Sunday are baddays to publish.
  14. 14. Takeaway: Use contra- competitive timing.
  15. 15. Performance
  16. 16. Reputation
  17. 17. SocialExchange
  18. 18. Scarcity
  19. 19. InformationVoids
  20. 20. Zombies Marketing Me
  21. 21. Takeaway: Utilize combined relevance.
  22. 22. Myth: “Please ReTweet” doesn’t work.
  23. 23. Takeaway: Don’t forget social calls-to-action.
  24. 24. 5 People…
  25. 25. Thank you!

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