3. Introduction:
We are a digital B2B market solution that brings together Farmers and
Industrial Buyers.
Our digital platform gives access to valuable insights so that they can
adopt best practices and manage farms more efficiently thus reducing
losses and maximizing profits.
It connects farmers directly with buyers by eliminating middlemen, it
provides insights about market information, i.e. demand and supply.
Its unique feature which sets us apart from everyone is we have
collaborated with local businesses, it is environment-friendly, has
agriculture support, and has active community involvement, etc.
4. Challenges and Solutions:
Problem: Limited access to modern agricultural technology,
sustainable farming resources and practices in rural areas,
and markets and fair pricing for rural farmers.
Impact: These challenges lead to economic disparities,
migration, and reduced quality of life in rural communities.
Solution: Create a digital platform that connects rural
farmers directly with buyers, and provides market
information.
5. Impact on Industry & Society:
Industry: Maintaining the agricultural supply chain to establish a
just and transparent marketplace.
Society: Boosting farmers' income, optimal use of resources, and
fortifying rural economies.
Providing fair prices to the people: Ensuring equitable prices for
consumers.
Improving standard of living: Elevating the overall quality of life for
individuals and communities.
6. Current Data:
Maharashtra has a total of 13.6 million farmers, of
which 48.9% are marginal farmers and 29.5% are small
farmers.
Estimated annual agricultural output: 1.9 Trillion Indian
Rupees
The Indian farming market size reached INR 25,173
billion in 2022 and is expected to reach INR 45,577
Billion by 2028, exhibiting a growth rate (CAGR) of
10.3% during 2023-2028.
7. Market Entry Strategy:
Farmer outreach through agricultural extension programs: Providing education and support
to farmers through agricultural extension services.
Buyer outreach through partnerships with local businesses: Forming collaborations with local
businesses to reach potential buyers.
Digital marketing and mobile app presence: Utilizing online marketing and mobile apps to
increase visibility and accessibility.
Collaborate with local governments to align initiatives with broader development goals:
Partnering with local governments to ensure initiatives align with wider development
objectives.
Advertisement through various channels: Promoting the project through banners, wall
paintings, campaigns, pamphlets, word of mouth, newspapers, opinion leaders, and radio.
Identifying high-impact regions through pilot projects: Selecting areas with significant
potential for impact and starting with smaller pilot initiatives.
8. Scaling Our Impact:
Phase 1: Launch a pilot program in 10 rural communities during the
first year to test and refine the initiative's effectiveness.
Phase 2: In the second year, scale up the program to include 50
additional rural communities, expanding its reach.
Phase 3: Over the next five years, aim for a national expansion and
integration with regional markets to bring the initiative to a
broader audience and make it a significant part of the agricultural
landscape.
9. Understanding the Competition:
M kisan: MKisan is an SMS portal for farmers in
India. The portal allows central and state government
organizations to provide information and services to farmers
about agricultural practices.
Tradebridge: TRADEBRIDGE is an e-commerce B2B
Platform, Wholesale, designed specifically for small & and
medium businesses in India.
Farmerconnet: An agritech company that provides software
to help farmers connect to the agriculture supply chain.
10. Sustainable Revenue Generation:
Subscription fees from farmers and buyers: Charging regular fees to both
farmers and buyers for platform access.
Commission on successful transactions: Earning a percentage of each
successful transaction conducted on the platform.
Premium features for advanced market insights: Offering advanced tools
and data to users for a fee.
Sponsorships: Partnering with organizations for financial support and
visibility.
Attracting funding from impact investors aligned with the mission of rural
development: Securing investments from individuals or groups who share
the mission of rural development.
11. Our Core Values:
Fairness: We prioritize providing equal opportunities to rural
farmers, ensuring fairness in access to resources and benefits.
Sustainability: Our focus is on creating a lasting and
environmentally friendly agricultural system for the benefit of
future generations.
Collaboration: We highly value partnerships and working together
for the mutual success of all stakeholders involved in rural
development.
12. Key Roles:
CEO (Harsh Aware): Leads and sets the
strategic direction of the organization.
CFO (Adish Patil): Manages finances
and budgeting.
CMO (Nikita Bhagure): Controls day to
day marketing operations
COO (Paras Bhandare): Oversees daily
operations and manages people
