2.  A Folk rock band from England.
 They came on the scene in December 2007.
 They have released two albums; Sigh no More and
Babel.
 They have won a Grammy for album of the year for
Babel.
 The band consists of four members; Marcus Mumford,
Winston Marshall, Ben Lovett, Ted Dwane.

3.  Facebook – www. Facebook.com/mumfordandsons
 They post their upcoming events.
 They also promote other artists.
 Links to their official store.
 They also use it to promote social justice issue.
 They upload pictures of them on tour and cool places they
have been.
 Fans are able to leave comments.
 Their Facebook page allows fans to feel connected to them as
they continuously post updates of their tours and what they
are up to.

4.  Twitter- twitter.com/mumfordandsons
 They use Twitter to promote their new merchandise with
links to their web store.
 They promote upcoming shows and releases.
 They interact with fans by tweeting back to them.
 They use it to promote their content on Websites such as
Spotify.
 They promote their new music videos.
 Fans are able to follow them on Twitter.

5.  Myspace- myspace.com/mumfordandsons
 Fans are able to listen to their albums.
 Able to see upcoming events and tours.
 Post pictures from shows.
 They post messages to their fans-which helps fans feel
connected with the band.
 Able to see the top fans-which are people who interact with
them the most on Myspace.
 Shows other artists/bands that they are similar to.
 Shows artists/bands that have inspired them.

6.  Their official website- www.mumfordandsons.com
 Has a blog in which they write about their tour, food that
they have enjoyed and post cool photography they have
taken.
 Shows upcoming tours.
 Has their music videos.
 Able to purchase their music from the website.
 Has a web store where you can buy their merchandise.
 They post news about their band- fans are able to leave
comments.

7.  Online Forum- forum.mumfordandsons.com
 It contains threads where fans can discuss shows, music and
even upload pictures.
 Allows fans to discuss and interact with one another.
 This forum is maintained by the Official Mumford and Sons
website and has a link directly to the site.
 You can sign up and get exclusive updates before the
information in released to the public.

8.  Mumford and Sons also has their music available to be
streamed on a variety of different sites such as;
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8tracks.com
Last.fm
Setlist.fm
Grooveshark.com
Jango.com
 These website allow fans to stream their music. A lot of these
websites also post upcoming shows and releases. Some of
them also give background information about them such as
last.fm. Mumford and sons streamable music is often
uploaded by fans, the site itself is maintained by the website,
not the fans.

9.  Mumford and Sons posts pictures from their tours on sites
such as Facebook and Twitter. They also post about
upcoming shows, tours and releases.
 These are things that fans what to see online- Mumford
and Sons has found their audience.
 Their audience is their fans and they have been able to
engage their fans with their music.
 They are connecting with their audience over social media
sites. Which is what an audience of a band wants to seethey want to feel connected with the band.

10.  Mumford and Sons post meaningful and sharable
content such as the following;
 Promote the need for social justice on Facebook;
“Mmm water. The good stuff. We bring it up today because it
is in fact World Water Day. Drop4Drop are on a mission for
#cleanwaterforall and if you think that sounds like a good
thing, head over this way to follow them on Facebook ”
“The Guthrie Deering Banjos charity auction is
onhttp://is.gd/gentlemenoftheroad
GOTR via M&S HQ x”

11.  They promote their music on Twitter;
 “We are delighted to present you the new video for the song
Hopeless Wanderer, featuring Mumf... oh wait ->
http://po.st/HopelessWanderer …”
 “Stopovers are go -->
http://vevo.ly/1Ajiiu pic.twitter.com/R5qZ4T54vQ”
 Mumford and sons use their fame to bring awareness to social
justice issues on online social media. These information is
meaningful as it bring awareness to pressing issues in the
world. Mumford and Sons promote their music through
online social media. The content they share are meaningful to
the fans as gives updates about tour dates and newly released
music.

12.  They interact with their fans on Twitter/ Facebook by
posting content and allowing people to
comment/tweet them back.
 Their official website allows users to sign up for
exclusive news about the band.
 They also have a blog where people can leave them
comments.
 Mumford and Sons should engage more with fans by
tweeting them back more often and commenting on
their own Facebook page.

13.  Mumford and Sons interact with fans outside of the
Internet by meeting with fans after concerts.
 They also engage in television and magazines
interviews.
 They have hosted a number of music festivals in small
towns in order to help promote small town businesses.
 They promote themselves by selling their merchandise
at their concerts.

14.  Mumford and Sons posts updates and pictures of their
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tours.
They also have a blog about cool places they have eaten
at or post pictures of cool things they have seen.
They post updates about upcoming releases and tours.
They could interact and post more online when they
are not on tour.
They interact online mostly when they have something
to promote.

15.  They engage and interact with fans on websites such as
Facebook, Twitter, Myspace and their official website.
 They interact with their fans by promoting causes they
care about, they post their own thoughts and post
pictures.
 They could do more to interact with fans directly and
be more consistent with posting on social media.