Mr Hudson Research

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Mr Hudson Research

  1. 1. Mr Hudson Research Straight No Chaser Album Due to be released:19-10-2009
  2. 2. Advertisement And Promotion <ul><li>Pre-Order New Releases at http://HMV.co.uk </li></ul><ul><li>Myspace Page: http://www.myspace.com/mrhudson </li></ul><ul><li>Magazine Interviews: http://www.goodmusic-blog.com/2009/08/mrhudson-interview-w-yrb-magazine.html </li></ul><ul><li>Facebook http://www.facebook.com/MrHudson </li></ul><ul><li>Twitter http://www.twitter.com/mrhudson </li></ul><ul><li>Official website http://www.mrhudson.com </li></ul><ul><li>Festivals: T4 on the beach: http://www.allgigs.co.uk/view/article/1310/T4_On_The_Beach_2009_Tickets_Tomorrow_Lineup_To_Be_Announced.html </li></ul><ul><li>O2 Wireless: http://www.virtualfestivals.com/wireless-2009/lineup/ </li></ul><ul><li>Amazon CD description: http://www.amazon.co.uk/Straight-No-Chaser-Mr-Hudson/dp/B0029LHYU2 </li></ul>
  3. 3. Myspace Promotion <ul><li>The features on Myspace do not only promote the forthcoming album but also support Mr Hudson in his music career, attracting fans and other Myspace users, viewers. </li></ul><ul><li>Ben Hudson’s (Mr Hudson) myspace page includes a large heading at the top of the page which advertises his new album; No Straight Chaser. </li></ul>The heading includes the CD design and uses the bold red colour to attract the eye, which can then inform the fan/ viewer when the new album is out and what is on the album. Myspace is also good for producing mixed tapes and cuts of music for the fans and viewers. This allows us to listen and see if the album is worth buying, or if it is better to download a few of the tracks which we like compared to some of the tracks we may not like.
  4. 4. More on Myspace <ul><li>Video clips are also used, whether its for live coverage at gigs or interviews. the page consists of live performances at O2 wireless festival, Birmingham Arena and live interviews with magazines. </li></ul><ul><li>Gig dates and the arenas they are held at are also available on the MySpace page, with a button which opens up a page where the fans could buy or get more information on the gig and festivals which Mr Hudson would be playing at. </li></ul><ul><li>Calvin Harris’s gig dates are also available on this page due to Mr Hudson being his supporting act, this also attracts fans from Calvin Harris to Mr Hudson, promoting him even further. </li></ul><ul><li>The comments from other MySpace bands, singers , DJ’s etc are also shown, to again, promote Mr Hudson in the music industry by their fans seeing the connection and therefore seeing if they like this particular singer. </li></ul><ul><li>The mix tape or ‘taster’ is a selection of a few songs from his new album, attracting people to hopefully buy or download the CD if they enjoy the tracks or remix’s included. </li></ul>
  5. 5. Festivals and Gigs <ul><li>Well known festivals and being a supporting act at a well known singer/band in the music industry will help the newcomer promote themselves. </li></ul><ul><li>Mr Hudson attended at the Wireless O2 Festival this year (04 Jul 2009 - 05 Jul 2009), being in a line up with certain bands/singers such as Kid Cudi, Kelly Rowland and The noisettes are bound to improve Mr Hudson’s chance of success; being in a good playlist often helps a newcomer as to being in a lesser known group of artists. </li></ul><ul><li>Mr Hudson also toured with T4 on the beach this year along with the following acts as listed on this website; </li></ul><ul><li>http://www.allgigs.co.uk/view/article/1310/T4_On_The_Beach_2009_Tickets_Tomorrow_Lineup_To_Be_Announced.html </li></ul><ul><li>He also attends smaller gigs and concerts such as those played in arenas such as Birmingham or as a support act at the UEA Norwich. </li></ul>
  6. 6. Interviews and Blog Entries <ul><li>Available on the MySpace page along with the more important information for new CD and music releases are interviews promoting these releases and blogs that state when and where certain things that are promoting this artist. </li></ul><ul><li>The main interview shown on this MySpace is a video interview with a magazine; YRB magazine, which are talking to Ben about his performance at Webster Hall in New York. YRB magazine also focus on artists such as Kid Cudi and the well known artist who first promoted Mr Hudson with his first single, Kanye West. </li></ul><ul><li>http://www.goodmusic-blog.com/2009/08/mrhudson-interview-w-yrb-magazine.html </li></ul><ul><li>MTV have also interviewed Mr Hudson, with him talking about working with Jay-Z. ‘’ 'To be honest, it just does not sink in,' the British singer says of being signed by Kanye West and collaborating with Jay-Z.’’ </li></ul><ul><li>http://www.mtv.com/news/articles/1611532/20090515/story.jhtml </li></ul>
  7. 7. Interview and Blog Entries.. <ul><li>The interviews give the audience information about the artists influences, promotions, a ‘taster’ of their lifestyle and information of their work. For example in the MTV interview Mr Hudson comments with Kanye West, who initially signed Mr Hudson to be able to produce and release music, how he worked with Jay-Z. </li></ul><ul><li>‘’ I used to sing for my supper in a pizza restaurant in SoHo. I got 50 quid, a bottle of wine or two and a pizza. I learned my chops, so that's why I have the confidence now to go onstage in front of 50,000 people and do what I do, because I've been waiting long enough.&quot; Ben Hudson </li></ul><ul><li>Blog entries are also related to promoting and giving out information to the fans and audience. They tell the story of the artist, attracting fans to find out more about the singer/band and their new releases etc. </li></ul>
  8. 8. Photos and Videos <ul><li>Also available on MySpace are videos and photos of Mr Hudson, either taken from gigs and festivals posted by Ben himself or the fans and friends of him. </li></ul><ul><li>These can be found on his Facebook page and also on his official website. Photographs are more commonly found on the sites such as Facebook and Twitter compared to MySpace, which is used for videos and blog entries to promote the artist. </li></ul><ul><li>His official website contain more of these than any other site, all of the updates added consist of either images of or taken by him and videos selected which refer to him and his music. This brings the fans closer and give them more information of their idol. </li></ul>
  9. 9. Tracks on the new album Straight No Chaser <ul><li>Tracks on New album- Straight No Chaser; </li></ul><ul><li>1. Supernova </li></ul><ul><li>2. White Lies </li></ul><ul><li>3. Knew We Were Trouble </li></ul><ul><li>4. Straight No Chaser </li></ul><ul><li>5. Way Out </li></ul><ul><li>6. Instant Messenger </li></ul><ul><li>7. There Will Be Tears </li></ul><ul><li>8. Stiff Upper Lip </li></ul><ul><li>9. Anyone But Him </li></ul><ul><li>10. Everything is Broken </li></ul><ul><li>11. Lift Your Head </li></ul><ul><li>12. Time </li></ul><ul><li>http://www.amazon.co.uk/Straight-No-Chaser-Mr-Hudson/dp/B0029LHYU2 </li></ul><ul><li>Even places like Amazon, HMV and online CD selling sites can help promote a new release, giving out information of the tracks, CD design and background information of the artist. </li></ul><ul><li>Places like iTunes and popular download sites also help new releases by advertising tracks and therefore advertising the album they belong to. </li></ul>
  10. 10. CD Description From amazon.com ‘Acclaimed English singer-songwriter Ben Hudson releases a revelatory breakthrough album, Straight No Chaser , executive produced by global superstar Kanye West. It is a take-no-prisoners collection of monster pop hooks, shiny plastic synths, vocoder vocals, and piercingly lyrical songs which vary from love and disaster to heartache and hope. Straight No Chaser is full of punchy, singalong pop songs, such as glam slamming &quot;White Lies&quot;, electro anthem &quot;Knew We Were Trouble&quot;, lyrically twisting relationship drama &quot;Stiff Upper Lip&quot;, bar room gospel hymn &quot;Lift Your Head&quot; and consoling ballad &quot;Time&quot;.’ The CD design has a big effect on how appealing it is and how it attracts the fans and buyers. The music genre, the artist and the CD cover all have to link together to form a CD cover design that not only looks attractive but has to link back to the music and genre.
  11. 11. <ul><li>Facebook </li></ul><ul><li>Mr Hudson’s Facebook consists of status’s promoting his songs and new album, along with social RSS’s which include songs he has covered and interviews or small hearings from radio stations. Events are also found on this page, which are similar to the MySpace page events and gig information. There is an external link from a picture of his CD cover stating; ‘pre-order now’. Along the top bar there are photos, iTunes Festival 2009 videos, information bar, fan wall and notes with events. </li></ul><ul><li>Also found on this page are links of notes posted with chances to win tickets to see Mr Hudson at Central London late October. Along with notes supporting him and MOBO music awards. </li></ul><ul><li>Official Website </li></ul><ul><li>Along the bar at the top there are images that lead to other external websites such as twitter and Facebook with the box on the left hand side having a link to iTunes so that the new single, White Lies, followed by a pre-order link to play.com for his new album. </li></ul><ul><li>Another link is used for ‘Q’ magazine, so that they fans and viewers can vote for Mr Hudson in the category that he has been selected in .The updates consist of Videos and YouTube videos of him and images of places he has been and what Ben has found interesting, linking in with the fans to make the website seem less formal and more friendly. Playlists and concert dates are also available. </li></ul>
  12. 12. Artists that help promotion <ul><li>The main well known artist that has helped Mr Hudson and all of his promotion is Kanye West. He helped produce ‘Supernova’ attracting his fans to this single as well as the future Mr Hudson fans. Kanye West signed Ben up to a record deal this way not only would Hudson get promoted but also Kanye himself, by signing up Ben he would get more attention in the music industry and as Mr Hudson has had success in releasing Supernova , Kanye would get praise for producing him. Touring with Calvin Harris, also a very well known and respected artist, gives Mr Hudson a ‘taste’ of working with one of the most respected person in the ‘hip-hop, pop, R n B’ genre. Also being with artists in well known festivals help, being in a good playlist often helps an artist become more successful than an artist who is in a lesser known playlist at a less popular festival. </li></ul><ul><li>Jay-Z has also been as big influence and help to Mr Hudson’s success as stated in the interview done by MTV, whilst he was being interviewed with Kanye West, his producer. All of these artists have been known to work together, including Dizzee Rascal and Rihanna whom have worked with Calvin Harris and Jay-Z. </li></ul>

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